{"product_id":"aveda-men-pure-formance-pomade-2-5-oz-strong-water-based-hold-with-non-greasy-reworkable-texture","title":"Aveda Men Pure-Formance Pomade — 2.5 oz Strong, Water-Based Hold with Non-Greasy, Reworkable Texture","description":"\u003cp\u003e\u003cstrong\u003eAveda Men Pure-Formance Pomade is a water-based styling pomade that delivers strong, pliable hold and lightweight texture without greasy residue.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight pomade from Aveda is formulated to shape and define short to medium-length hair while keeping hair hydrated and manageable. The water-based, non-greasy formula provides structure you can rework throughout the day, and the product is free from animal-derived ingredients, parabens, phthalates, and synthetic fragrance. Developed as part of the Aveda Men Pure-Formance collection, it pairs with the line’s cleansers and conditioners for an overall grooming system.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this pomade hold hair without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses water as its primary carrier, which gives firm control without leaving a waxy or oily finish. It sets hair in place but remains pliable so you can reshape styles during the day. Ideal for textured, defined looks that need structure without stiffness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStrong yet flexible hold for all-day shape\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish avoids weighed-down strands\u003c\/li\u003e\n  \u003cli\u003eReworkable texture lets you restyle without extra product\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this on damp and dry hair, and how much should I apply?\u003c\/h3\u003e\n\u003cp\u003eYou can apply a small amount to either damp or dry hair depending on the finish you want: damp for smoother, polished styles; dry for added texture and separation. Start with a pea-sized amount, warm it between your palms, and distribute from roots to ends. Add more sparingly—this product is concentrated and a little often goes a long way.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on damp hair for sleek looks\u003c\/li\u003e\n  \u003cli\u003eUse on dry hair for matte texture and definition\u003c\/li\u003e\n  \u003cli\u003eBegin with a small amount and build as needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat styling results can I expect for different hair types?\u003c\/h3\u003e\n\u003cp\u003eThe pomade is tailored for short to medium-length hair and performs well across straight, wavy, and mildly curly textures. It enhances natural movement and separation while keeping edges controlled. For thicker or coarser hair, combine with a small amount of water or a leave-in conditioner for easier workability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShort hair: defined shape and smooth finish\u003c\/li\u003e\n  \u003cli\u003eMedium hair: added texture and controlled volume\u003c\/li\u003e\n  \u003cli\u003eWavy or tousled styles: improved separation and hold\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product clean or cruelty-free, and what ingredients are omitted?\u003c\/h3\u003e\n\u003cp\u003eAveda Men Pure-Formance Pomade aligns with cleaner beauty preferences: it’s vegan and Leaping Bunny approved. The formula avoids common undesirables such as mineral oil, SLS\/SLES, parabens, phthalates, petrolatum, and synthetic fragrance. That makes it a good option for customers seeking responsibly formulated styling products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan formulation and cruelty-free certification\u003c\/li\u003e\n  \u003cli\u003eNo SLS\/SLES, parabens, phthalates, or mineral oil\u003c\/li\u003e\n  \u003cli\u003eWater-based texture that rinses out easily\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Men Pure-Formance Pomade is suited for men and anyone with short to medium-length hair who want strong, workable hold without a greasy feel. It’s a smart pick for daily commuters, professionals needing tidy styles, and anyone who prefers cleaner ingredient profiles. Pair it with Aveda Men shampoo and conditioner for a coordinated grooming routine and easier styling results.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Peg-25 Hydrogenated Castor Oil, Oleth-10, Oleth-20, Bis-diglyceryl Polyacyladipate-2, Diisopropyl Dimer Dilinoleate, Peg-10 Soy Sterol, Glycerin, Pvp, Caprylyl Glycol, Glycyrrhiza Inflata Root Extract, Ursolic Acid, Calophyllum Inophyllum Seed Oil, Hydrolyzed Algin, Yeast Extract Faex Extrait De Levure, Sodium Chloride, Ethylhexylglycerin, Hydroxypropyl Bisstearyldimonium Chloride, Tocopherol, Alcohol, Fragrance (parfum), Farnesol, Eugenol, Linalool, Citronellol, Citral, Limonene, Benzyl Benzoate, Geraniol, Coumarin, Dehydroacetic Acid, Benzoic Acid, Phenoxyethanol ILN51308 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this pomade wash out easily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The water-based formula rinses clean with water and shampoo, leaving little residue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the scent synthetic or natural?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: This product avoids synthetic fragrance; Aveda typically uses natural aromatic blends instead.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":51487717720297,"sku":"B002CMLS14","price":109.48,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/aveda-men-pure-formance-pomade-front-jar.jpg?v=1783288934","url":"https:\/\/cervaaustralia.com\/products\/aveda-men-pure-formance-pomade-2-5-oz-strong-water-based-hold-with-non-greasy-reworkable-texture","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}