{"product_id":"aveda-men-pure-formance-liquid-pomade-6-7-fl-oz-medium-hold-lightweight-shine-moisture-seal","title":"Aveda Men Pure-Formance Liquid Pomade — 6.7 fl oz Medium Hold, Lightweight Shine \u0026 Moisture Seal","description":"\u003cp\u003e\u003cstrong\u003eAveda Men Pure-Formance Liquid Pomade is a lightweight, 94% naturally derived styling liquid that delivers medium hold, natural shine, and moisture sealing without weighing hair down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned specifically for men's hair, this liquid pomade combines control and flexibility so you can shape hair while keeping natural movement. The 6.7 fl oz formula tames unwanted volume, adds a polished sheen, and helps lock in hydration for healthier-looking hair. It’s free from animal-derived ingredients, harsh sulfates, and common synthetic additives, making it a cleaner option among everyday styling products.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this pomade affect my everyday styling routine?\u003c\/h3\u003e\n\u003cp\u003eUse it to add structure and shine without creating stiffness or heavy buildup. The lightweight texture spreads easily and works on both damp and dry hair, so it can replace heavier waxes or greasy gels for daily use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp hair for controlled shaping with natural movement.\u003c\/li\u003e\n  \u003cli\u003eUse on dry hair for light touch-ups and added shine.\u003c\/li\u003e\n  \u003cli\u003eMedium hold allows restyling throughout the day without crunchy residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product suit my hair type and thickness?\u003c\/h3\u003e\n\u003cp\u003eIts formulation is versatile enough for fine to medium-thick hair, helping reduce excess volume while imparting shape. Very coarse or dense hair can benefit from combining it with other Aveda Men styling products for enhanced control.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine hair: adds polish and light control without weighing strands down.\u003c\/li\u003e\n  \u003cli\u003eMedium hair: shapes styles and keeps natural movement intact.\u003c\/li\u003e\n  \u003cli\u003eCoarse hair: provides shine and moisture sealing; pair with stronger hold products if needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Aveda Men Pure-Formance Liquid Pomade for best results?\u003c\/h3\u003e\n\u003cp\u003eShake the bottle, emulsify a moderate amount between your palms, then work through hair from roots to ends. Style with fingers or a comb depending on the finish you want — fingers for textured looks, comb for sleeker styles.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake well before use to blend the liquid complex.\u003c\/li\u003e\n  \u003cli\u003eStart with a small amount and add more where extra control or shine is needed.\u003c\/li\u003e\n  \u003cli\u003eApply to damp hair for flexible hold, or to dry hair for finishing shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients and ethical standards does this pomade follow?\u003c\/h3\u003e\n\u003cp\u003eThe formula is 94% naturally derived per ISO 16128 and omits mineral oil, SLS\/SLES, parabens, phthalates, synthetic fragrance, and other common additives. Aveda’s credentials—100% vegan, Certified B Corp, and Leaping Bunny approval—reflect the brand’s environmental and animal welfare commitments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e94% naturally derived components from plants, non-petroleum minerals, and water.\u003c\/li\u003e\n  \u003cli\u003eFree from SLS\/SLES, parabens, phthalates, petrolatum, and synthetic fragrance.\u003c\/li\u003e\n  \u003cli\u003ePackaged and developed under Aveda’s sustainability and cruelty-free standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Men looking for a daily styling product that balances control with a natural look will appreciate Aveda Men Pure-Formance Liquid Pomade. It’s ideal if you want moderate hold, added shine, and moisture retention without heavy residue or a stiff finish. Whether your routine is quick and low-effort or you prefer a more polished appearance, this lightweight pomade steps in as a versatile option for most hair types and everyday needs.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Glycerin, Alcohol Denat., Methyl Gluceth-10, Caprylyl Glycol, Glycyrrhiza Inflata Root Extract, Calophyllum Inophyllum Seed Oil, Hydrolyzed Algin, Guar Hydroxypropyltrimonium Chloride, Ursolic Acid, Yeast Extract Faex Extrait De Levure, Dicetyldimonium Chloride, Decyl Glucoside, Peg-40 Hydrogenated Castor Oil, Polyquaternium-4, Polyquaternium-11, Isopropyl Alcohol, Sodium Chloride, Fragrance (parfum), Limonene, Linalool, Geraniol, Citronellol, Isoeugenol, Farnesol, Eugenol, Citral, Coumarin, Benzyl Benzoate, Phenoxyethanol ILN51307 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aveda Men Pure-Formance Liquid Pomade suitable for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its lightweight, non-greasy formula provides medium hold and seal-in moisture suitable for everyday styling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this pomade on damp and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to damp hair for flexible shaping or to dry hair for finishing shine and light control.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":51487731089641,"sku":"B0016JBED6","price":109.48,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/aveda-men-pure-formance-front-packaging.jpg?v=1783289612","url":"https:\/\/cervaaustralia.com\/products\/aveda-men-pure-formance-liquid-pomade-6-7-fl-oz-medium-hold-lightweight-shine-moisture-seal","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}