{"product_id":"aveda-men-pure-formance-grooming-cream-medium-hold-94-naturally-derived-lightweight-conditioner-4-2-fl-oz","title":"Aveda Men Pure-Formance Grooming Cream — Medium Hold, 94% Naturally Derived Lightweight Conditioner, 4.2 fl oz","description":"\u003cp\u003e\u003cstrong\u003eAveda Men Pure-Formance Grooming Cream is a lightweight, 94% naturally derived styling cream that provides medium hold, definition, moisture and natural shine without heaviness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis nourishing grooming cream was developed for men's hair to make everyday styling faster and look more natural. The formula conditions while it styles, so hair stays defined and manageable whether you work it in with your fingers or finish with a comb. It’s free from synthetic fragrances, parabens, phthalates and several other common additives, and it blends easily through damp or dry hair for a lived-in, healthy look.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cream shape and hold hair throughout the day?\u003c\/h3\u003e\n\u003cp\u003eThe cream offers a medium level of hold that preserves shape without feeling stiff. It’s designed to give structure and definition while allowing natural movement, so hairstyles remain flexible rather than locked in place.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold that supports style without rigidity\u003c\/li\u003e\n  \u003cli\u003eLightweight texture avoids crunchy or sticky residues\u003c\/li\u003e\n  \u003cli\u003eWorks on damp or dry hair for quick touch-ups\u003c\/li\u003e\n  \u003cli\u003eDefines hair whether applied with fingers or a comb\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product add shine and moisture without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eYes — the grooming cream is formulated to provide moisture and a natural-looking shine while staying lightweight. It conditions the hair so strands feel softer and appear healthier, without adding obvious grease or heavy buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eConditions hair as you style for improved texture\u003c\/li\u003e\n  \u003cli\u003eDelivers subtle shine rather than high gloss\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish maintains natural movement\u003c\/li\u003e\n  \u003cli\u003eSuitable for fine to medium hair types concerned about weight\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat’s notable about the ingredients and formulation?\u003c\/h3\u003e\n\u003cp\u003eThe formula is 94% naturally derived per ISO 16128, blending plant-based extracts, non-petroleum minerals and water. It omits many common additives like synthetic fragrances, parabens, and sulfates, aligning with cleaner personal-care preferences.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e94% naturally derived ingredients according to ISO 16128\u003c\/li\u003e\n  \u003cli\u003eFree from synthetic fragrance, parabens, phthalates, SLS\/SLES and mineral oil\u003c\/li\u003e\n  \u003cli\u003eVegan, Leaping Bunny approved and from a Certified B Corp brand\u003c\/li\u003e\n  \u003cli\u003eCompatible with the Aveda Men Pure-Formance lineup for regimen-building\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply the grooming cream for best results?\u003c\/h3\u003e\n\u003cp\u003eStart with a small amount warmed between your palms, then distribute evenly through damp hair for more control or through dry hair for light touch-ups. Style with fingers for a textured finish or use a comb for neater shaping; a little goes a long way.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a dime-sized amount to begin, add more as needed\u003c\/li\u003e\n  \u003cli\u003eApply to damp hair for stronger definition\u003c\/li\u003e\n  \u003cli\u003eApply to dry hair for subtle shaping and final polish\u003c\/li\u003e\n  \u003cli\u003ePair with Aveda Men shampoo and conditioner for a cohesive routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Aveda Men Pure-Formance Grooming Cream suits men seeking a low-effort styling product that balances hold with conditioning. It’s a good choice for those who want defined, natural-looking hairstyles without heavy waxes or stiff gels, and for shoppers who prefer formulas with a high percentage of naturally derived ingredients and fewer synthetic additives.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Glycerin, Ppg-3 Benzyl Ether Myristate, Hydroxypropyl Starch Phosphate, Cetyl Alcohol, Copernicia Cerifera (carnauba) Wax Copernicia Cerifera Cera Cire De Carnauba, Hydrogenated Castor Oil, Alcohol Denat., Steareth-21, Cetearyl Alcohol, Canola Oil Huile De Colza, Corn Starch Modified, Glyceryl Caprylate, Yeast Extract Faex Extrait De Levure, Ursolic Acid, Calophyllum Inophyllum Seed Oil, Orbignya Oleifera (babassu) Seed Oil, Hydrolyzed Algin, Zea Mays (corn) Starch, Oryzanol, Glycyrrhiza Inflata Root Extract, Rosmarinus Officinalis (rosemary) Leaf Extract, Cocamidopropyl Pg-dimonium Chloride Phosphate, Ppg-5-ceteth-10 Phosphate, Polyquaternium-10, Pvp, Silica, Fragrance (parfum), Farnesol, Eugenol, Linalool, Citronellol, Citral, Limonene, Benzyl Benzoate, Geraniol, Coumarin, Sodium Gluconate, Tetradibutyl Pentaerithrityl Hydroxyhydrocinnamate, Potassium Sorbate, Phenoxyethanol ILN99692 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aveda Men Pure-Formance Grooming Cream suitable for all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It works well on fine to medium hair and for most textures seeking medium hold and moisture; those with very coarse hair may need more product.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it on damp and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — apply to damp hair for stronger definition or to dry hair for light shaping and touch-ups.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":51487998542057,"sku":"B000VZK9U0","price":111.54,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/aveda-grooming-cream-front-packaging.jpg?v=1783299409","url":"https:\/\/cervaaustralia.com\/products\/aveda-men-pure-formance-grooming-cream-medium-hold-94-naturally-derived-lightweight-conditioner-4-2-fl-oz","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}