{"product_id":"aveda-men-pure-formance-grooming-clay-2-5-oz-lightweight-matte-styling-clay-with-strong-pliable-hold","title":"Aveda Men Pure-Formance Grooming Clay, 2.5 oz — Lightweight Matte Styling Clay with Strong Pliable Hold","description":"\u003cp\u003e\u003cstrong\u003eAveda Men Pure‑Formance Grooming Clay is a lightweight styling clay that delivers strong, pliable hold and natural matte texture using a 92% naturally derived formula.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis grooming clay was formulated for men's hair to add textured definition without shine or heaviness. The lightweight base lets you shape hair with fingers or a comb, while the pliable hold keeps styles flexible throughout the day. Free from animal‑derived ingredients, mineral oil, SLS\/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors, it aligns with a clean‑ingredient approach and Aveda’s sustainability commitments.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this clay create texture without looking greasy?\u003c\/h3\u003e\n\u003cp\u003eThe formula balances matte‑finish clays and lightweight binders to lift strands and separate hair fibers rather than coating them in shine. That creates a lived‑in, natural texture ideal for short to medium lengths.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMatte finish hides oiliness and reduces reflective shine.\u003c\/li\u003e\n  \u003cli\u003eLightweight feel avoids product buildup and crunchiness.\u003c\/li\u003e\n  \u003cli\u003ePliable hold lets hair move while maintaining shape.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on thick or fine hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the clay adapts to different hair densities: a small amount gives definition in thick hair, while a slightly larger application adds perceived volume in fine hair. Start conservatively and build up to avoid weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eThick hair: use a pea‑size amount to tame and texturize.\u003c\/li\u003e\n  \u003cli\u003eFine hair: work a dime‑size amount through roots to ends for lift.\u003c\/li\u003e\n  \u003cli\u003eShort cuts to medium styles benefit from reworkable hold throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best results?\u003c\/h3\u003e\n\u003cp\u003eRub a small amount between your palms until evenly warmed, then distribute through damp or dry hair. Use fingers for a tousled, casual finish or a comb for more structured styles.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp hair for a controlled, slightly defined look.\u003c\/li\u003e\n  \u003cli\u003eApply to dry hair for immediate texture and matte separation.\u003c\/li\u003e\n  \u003cli\u003eRework with fingertips as needed to refresh shape during the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this formula environmentally conscious?\u003c\/h3\u003e\n\u003cp\u003eThe product is 92% naturally derived per ISO 16128, using plant extracts, non‑petroleum minerals, and water where possible. Aveda’s wider Men Pure‑Formance line follows vegan and cruelty‑free standards and the brand holds Certified B Corp status.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e92% naturally derived ingredients (ISO 16128).\u003c\/li\u003e\n  \u003cli\u003eVegan, Leaping Bunny approved, and B Corp commitments.\u003c\/li\u003e\n  \u003cli\u003eFree from many common synthetic additives and animal‑derived components.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Aveda Men Pure‑Formance Grooming Clay is aimed at men who want a dependable, matte styling product that provides strong yet flexible hold without shine or heavy residue. It’s a practical choice for those seeking clean‑formulation grooming, suitable for short to medium hairstyles and people who prefer reworkable texture throughout the day. Pair it with other Aveda Men Pure‑Formance shampoo, conditioner, or styling products for a coordinated routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Canola Oil Huile De Colza, Hydrogenated Castor Oil, Cetyl Alcohol, Oryza Sativa (rice) Bran Wax, C14-22 Alcohols, Steareth-21, Pvp, Glycerin, Alcohol Denat., Aluminum Starch Octenylsuccinate, Silica, Starch Hydroxypropyltrimonium Chloride, Zea Mays (corn) Starch, Orbignya Oleifera (babassu) Seed Oil, Calophyllum Inophyllum Seed Oil, Rosmarinus Officinalis (rosemary) Leaf Extract, Glycyrrhiza Inflata Root Extract, Glycine Soja (soybean) Oil, Hydrolyzed Algin, Yeast Extract Faex Extrait De Levure, Kaolin, Tocopherol, Ursolic Acid, Sodium Chloride, C12-20 Alkyl Glucoside, Peg-100 Stearate, Glyceryl Stearate, Fragrance (parfum), Citral, Geraniol, Linalool, Farnesol, Benzyl Benzoate, Citronellol, Coumarin, Eugenol, Limonene, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol ILN51337 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this clay on damp hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply a small amount to damp hair for controlled definition and a smoother finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the product suitable for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight, non‑greasy formula is designed for regular styling without heavy buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":51488115392745,"sku":"B002CMLS0A","price":109.48,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/aveda-men-pure-formance-grooming-clay-front-jar.jpg?v=1783302693","url":"https:\/\/cervaaustralia.com\/products\/aveda-men-pure-formance-grooming-clay-2-5-oz-lightweight-matte-styling-clay-with-strong-pliable-hold","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}