{"product_id":"aveda-men-pure-formance-daily-lightweight-shampoo-10-1-fl-oz-96-naturally-derived-scalp-balancing-cleanse","title":"Aveda Men Pure-Formance Daily Lightweight Shampoo, 10.1 fl oz — 96% Naturally Derived, Scalp-Balancing Cleanse","description":"\u003cp\u003e\u003cstrong\u003eAveda Men Pure-Formance Shampoo is a daily lightweight shampoo that cleanses, conditions, and refreshes men’s hair and scalp using a 96% naturally derived* formula.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned specifically for men’s hair needs, this shampoo removes dirt and buildup while maintaining scalp balance and leaving hair moisturized. Formulated with primarily plant-based ingredients per ISO 16128, it pairs smoothly with Pure-Formance Conditioner and the broader Aveda Men lineup to create a full grooming routine that supports styling and scalp comfort.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this shampoo feel on my hair and scalp?\u003c\/h3\u003e\n\u003cp\u003eThe texture is lightweight and lathers to lift oil and impurities without over-drying. After rinsing, hair feels clean with added moisture—suitable for everyday use and compatible with styling products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight lather effectively removes dirt and product residue\u003c\/li\u003e\n  \u003cli\u003eLeaves hair conditioned, not stripped\u003c\/li\u003e\n  \u003cli\u003eGentle enough for daily washing\u003c\/li\u003e\n  \u003cli\u003eBalances scalp without heavy silicones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work with my styling routine and products?\u003c\/h3\u003e\n\u003cp\u003eYes—Pure-Formance was created to complement men’s styling needs, so it cleans without leaving behind buildup that interferes with pomades, gels, or pastes. Use the shampoo first, then apply Pure-Formance Conditioner for smoother styling and easier manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRemoves residues that can weigh down styles\u003c\/li\u003e\n  \u003cli\u003ePrepares hair for stronger hold or pliable finishes\u003c\/li\u003e\n  \u003cli\u003eCompatible with thickening and firm-hold products\u003c\/li\u003e\n  \u003cli\u003eWorks well as part of a multi-step grooming routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the formula natural or eco-conscious?\u003c\/h3\u003e\n\u003cp\u003eThe formula is 96% naturally derived under ISO 16128, meaning most components come from plants, non-petroleum minerals, or water. Aveda’s commitments—vegan formulations, B Corp certification, and Leaping Bunny approval—support ethical sourcing and reduced environmental impact.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e96% naturally derived ingredients per ISO 16128\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free certifications\u003c\/li\u003e\n  \u003cli\u003eFormulated without unnecessary heavy conditioners or petroleum derivatives\u003c\/li\u003e\n  \u003cli\u003ePart of a brand with broader sustainability commitments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair and massage into the scalp to lift oil and debris; rinse thoroughly. For optimal feel and manageability, follow with Aveda Men Pure-Formance Conditioner after shampooing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying shampoo\u003c\/li\u003e\n  \u003cli\u003eMassage into scalp for 30–60 seconds, then rinse\u003c\/li\u003e\n  \u003cli\u003eFollow with Pure-Formance Conditioner for smoother styling\u003c\/li\u003e\n  \u003cli\u003eUse daily or as needed based on oiliness and activity level\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Men seeking a daily, lightweight shampoo that cleanses and conditions while keeping the scalp balanced—ideal for those who use styling products, prefer plant-forward formulas, or want a component of a full grooming system from Aveda. It fits well for short to medium hair lengths, active lifestyles, and anyone wanting a sustainable grooming choice.\u003c\/p\u003e\n\n\u003cp style=\"font-size:small\"\u003e*Per ISO 16128 standard: from plants, non-petroleum minerals, and\/or water.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Babassuamidopropyl Betaine, Cetyl Alcohol, Sodium Chloride, Calophyllum Inophyllum Seed Oil, Glycyrrhiza Inflata Root Extract, Sodium Gluconate, Hydrolyzed Algin, Glycerin, Yeast Extract Faex Extrait De Levure, Dehydroxanthan Gum, Capryloyl Glycine, Polyquaternium-10, Polysorbate 20, Stearic Acid, Ursolic Acid, Sodium Lauroyl Lactylate, Fragrance (parfum), Geraniol, Linalool, Limonene, Citronellol, Sorbic Acid, Sodium Benzoate, Phenoxyethanol ILN51309 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aveda Men Pure-Formance Shampoo safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's a lightweight daily shampoo formulated to cleanse and condition without over-drying.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this shampoo work with styling products?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It removes buildup so styling products hold better and hair stays manageable.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":51487731450089,"sku":"B00CIFP438","price":105.36,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/aveda-men-pure-formance-shampoo-front-packaging.jpg?v=1783289634","url":"https:\/\/cervaaustralia.com\/products\/aveda-men-pure-formance-daily-lightweight-shampoo-10-1-fl-oz-96-naturally-derived-scalp-balancing-cleanse","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}