{"product_id":"aveda-invati-ultra-exfoliating-shampoo-light-6-7-fl-oz-lightweight-scalp-exfoliant-for-fine-to-medium-thinning-hair","title":"Aveda Invati Ultra Exfoliating Shampoo Light 6.7 fl oz — lightweight scalp-exfoliant for fine to medium thinning hair","description":"\u003cp\u003e\u003cstrong\u003eAveda Invati Ultra Advanced Exfoliating Shampoo Light is a purifying, gentle scalp-exfoliating shampoo designed for fine to medium thinning hair and normal to oily scalps.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight formula uses wintergreen-derived salicylic acid to lift away oil, dirt, and environmental buildup that can cling to the scalp and roots. The babassu-derived cleanser produces a soft lather that rinses clean without stripping, helping hair appear shinier and better prepared for the rest of the Invati Ultra Advanced 4-step system. Formulated 95% from naturally derived ingredients, the shampoo avoids common additives like silicones, mineral oil, sulfates, synthetic fragrance, parabens, and phthalates.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help when my scalp feels oily or clogged?\u003c\/h3\u003e\n\u003cp\u003eThe formula exfoliates the scalp using wintergreen-derived salicylic acid to remove sebum and residue that can accumulate at the hairline and follicles. By clearing that buildup, the scalp surface feels cleaner and follicles are better able to receive subsequent scalp treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWintergreen-derived salicylic acid removes oil and environmental deposits.\u003c\/li\u003e\n  \u003cli\u003eBabassu-derived cleanser creates a light, non-irritating foam.\u003c\/li\u003e\n  \u003cli\u003eRinses clean to reduce heavy residue that weighs hair down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this make my hair look thicker after use?\u003c\/h3\u003e\n\u003cp\u003eUsed as Step 1 of the Invati Ultra Advanced 4-step regimen, this shampoo helps improve strand appearance by cleansing and prepping hair for thickening conditioner and scalp serum. While the full system showed reduced hair loss due to breakage in testing, results depend on consistent use and hair type.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrepares strands to better receive thickening conditioning ingredients.\u003c\/li\u003e\n  \u003cli\u003eHelps reduce breakage-related hair loss as part of the full regimen.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair shinier and lighter in feel, supporting fuller movement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this gentle enough for a sensitive scalp and daily use?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is formulated without SLS\/SLES and uses a gentle babassu-derived surfactant to minimize irritation while still delivering a thorough cleanse. It’s intended for normal to oily scalps and fine-to-medium hair types; frequency can be adjusted based on your scalp’s oil production.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo SLS\/SLES or harsh surfactants; gentle foaming action.\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily or frequent use if your scalp tends to be oily.\u003c\/li\u003e\n  \u003cli\u003eAvoids common allergens like synthetic fragrances and animal-derived ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo within the Invati Ultra Advanced system?\u003c\/h3\u003e\n\u003cp\u003eMassage into wet hair and scalp, work into a light lather, then rinse thoroughly. Follow with Invati Ultra Advanced Thickening Conditioner, Revitalizing Scalp Serum, and the Fortifying Leave-In Treatment for the full regimen benefits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStep 1: Apply to wet hair and scalp, massage, rinse well.\u003c\/li\u003e\n  \u003cli\u003eStep 2–4: Pair with Thickening Conditioner, Scalp Serum, and Leave-In Treatment.\u003c\/li\u003e\n  \u003cli\u003eConsistent use across all four steps supports best outcomes reported in testing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Invati Ultra Advanced Exfoliating Shampoo Light is aimed at people with fine to medium hair experiencing thinning or breakage concerns and who have a normal to oily scalp. It’s a good match for shoppers seeking a plant-forward, cruelty-free formula that avoids silicones, mineral oil, sulfates, and synthetic fragrance, and who plan to use a multi-step scalp and thickening system for improved hair resilience and appearance.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Decyl Glucoside, Propanediol, Cocamide Mipa, Sodium Methyl Oleoyl Taurate, Lauryl Glucoside, Panax Ginseng Root Extract, Curcuma Longa (turmeric) Root Extract, Zingiber Officinale (ginger) Root Extract, Alpinia Officinarum Root Extract, Emblica Officinalis Fruit Extract, Eclipta Prostrata Extract, Glycerin, Caprylyl Glycol, Caffeine, Salicylic Acid, Acrylates Copolymer, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Babassuamidopropyl Betaine, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52738 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Invati Ultra Exfoliating Shampoo Light safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to be gentle and rinses clean, but test on a small section first and follow with color-safe conditioner if concerned.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed for oily or buildup-prone scalps; many users shampoo daily or every other day depending on oil levels.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":51489953251561,"sku":"B0DBFMK2GB","price":119.77,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/aveda-invati-ultra-exfoliating-shampoo-light-front-packaging.jpg?v=1783307243","url":"https:\/\/cervaaustralia.com\/products\/aveda-invati-ultra-exfoliating-shampoo-light-6-7-fl-oz-lightweight-scalp-exfoliant-for-fine-to-medium-thinning-hair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}