{"product_id":"aveda-invati-ultra-advanced-exfoliating-shampoo-rich-6-7-fl-oz-salicylic-acid-scalp-cleanser-for-medium-to-thick-thinning-hair","title":"Aveda Invati Ultra Advanced Exfoliating Shampoo Rich — 6.7 fl oz, salicylic-acid scalp cleanser for medium-to-thick thinning hair","description":"\u003cp\u003e\u003cstrong\u003eAveda Invati Ultra Advanced Exfoliating Shampoo Rich is a richly lathering, salicylic-acid–based shampoo formulated to gently exfoliate and cleanse medium-to-thick thinning hair and normal-to-oily scalps.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo is the first step in Aveda's four-step Invati Ultra Advanced system, created to address hair thinning by clearing pore-clogging oils and environmental residues. The formula uses wintergreen-derived salicylic acid to loosen buildup while a babassu-derived cleansing agent produces a creamy lather that rinses clean. It’s designed to be used with the Invati Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment for best results.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove buildup without overdrying my scalp?\u003c\/h3\u003e\n\u003cp\u003eThe product combines wintergreen-derived salicylic acid for gentle exfoliation with a babassu-derived cleanser that foams richly yet rinses without stripping. That balance lets it lift oil and debris from follicles while preserving natural moisture and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWintergreen-derived salicylic acid helps dissolve oil and surface residue.\u003c\/li\u003e\n  \u003cli\u003eBabassu-derived surfactant creates a creamy lather that is mild on skin.\u003c\/li\u003e\n  \u003cli\u003eFormulated for normal to oily scalp to avoid excess dryness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this make my medium to thick hair feel thicker or just cleaner?\u003c\/h3\u003e\n\u003cp\u003ePrimarily, the shampoo clears the scalp and hair fiber of substances that can weigh strands down, which can make hair appear fuller when combined with the other Invati steps. The cleansing step supports thicker-looking hair by improving the environment around the hair root and helping conditioners and treatments work more effectively.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRemoves buildup so conditioners can coat strands evenly.\u003c\/li\u003e\n  \u003cli\u003eSupports the overall Invati Ultra Advanced 4-step regimen for visible results.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair shiny and more manageable after rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive scalps and what is it free from?\u003c\/h3\u003e\n\u003cp\u003eThe formula avoids common irritants and unwanted additives — it is free from animal-derived ingredients, gluten, silicones, mineral oil, SLS\/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors. That said, anyone with a known sensitivity to salicylic acid or wintergreen derivatives should patch-test first or consult a professional.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated without SLS\/SLES and synthetic fragrances.\u003c\/li\u003e\n  \u003cli\u003eVegan, Leaping Bunny approved, and suitable for conscientious shoppers.\u003c\/li\u003e\n  \u003cli\u003eContains naturally derived ingredients per ISO 16128 guidance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results in the Invati system?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair and massage into the scalp to create a creamy lather, then rinse thoroughly. For the protocol Aveda tested, follow with Invati Ultra Advanced Thickening Conditioner, the Revitalizing Scalp Serum, and Fortifying Leave-In Treatment to maximize benefits and support hair strength.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage into wet hair and scalp, then rinse clean.\u003c\/li\u003e\n  \u003cli\u003eUse regularly as Step 1 in the Invati Ultra Advanced 4-step system.\u003c\/li\u003e\n  \u003cli\u003ePair with Thickening Conditioner for enhanced strand thickness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This shampoo is aimed at people with medium to thick thinning hair and normal-to-oily scalps who want a science-backed, plant-forward cleansing step. It’s also suitable for shoppers who prefer vegan, cruelty-free formulations and those seeking a gentle exfoliating shampoo that supports a complete scalp-and-hair care routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Propanediol, Disodium Coco-glucoside Citrate, Glyceryl Oleate, Coco-glucoside, Hydrogenated Lecithin, Panax Ginseng Root Extract, Curcuma Longa (turmeric) Root Extract, Emblica Officinalis Fruit Extract, Zingiber Officinale (ginger) Root Extract, Eclipta Prostrata Extract, Alpinia Officinarum Root Extract, Caffeine, Salicylic Acid, Glycerin, Ethyl Macadamiate, Glycol Stearate, Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Tocopherol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52744 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this shampoo contain sulfates?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, it is formulated without SLS\/SLES and uses a babassu-derived cleansing agent for gentle lather.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this if my scalp is oily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s intended for normal to oily scalps and helps remove oil and residue without over-drying.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":51488002015465,"sku":"B0D9ZKVFMR","price":119.77,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/aveda-invati-ultra-exfoliating-shampoo-rich-front-bottle.jpg?v=1783299512","url":"https:\/\/cervaaustralia.com\/products\/aveda-invati-ultra-advanced-exfoliating-shampoo-rich-6-7-fl-oz-salicylic-acid-scalp-cleanser-for-medium-to-thick-thinning-hair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}