{"product_id":"aveda-brilliant-shine-boosting-shampoo-8-5-fl-oz-clarifying-shampoo-for-shine-and-build-up-removal-97-naturally-derived","title":"Aveda Brilliant Shine Boosting Shampoo — 8.5 fl oz clarifying shampoo for shine and build-up removal, 97% naturally derived","description":"\u003cp\u003e\u003cstrong\u003eAveda Brilliant Shine Boosting Shampoo is a 97% naturally derived clarifying cleanser that lifts product build-up and debris to reveal softer, shinier hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMade for anyone who wants a fresh-start wash, this clarifying shampoo uses plant- and mineral-derived ingredients to thoroughly cleanse without silicones, sulfates (SLS\/SLES), parabens, phthalates or synthetic fragrance. The formula rinses away residues that dull hair so light can reflect more easily, while an iconic floral spice aroma—jasmine, rose and certified organic clove—leaves hair smelling bright. Use alone for a deep clean or pair with the Brilliant Conditioner to smooth and enhance shine.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this shampoo remove product build-up without over-drying?\u003c\/h3\u003e\n\n\u003cp\u003eThis clarifying formula targets oils, styling residues and environmental grime while maintaining hair’s natural moisture balance. It avoids harsh animal-derived and petroleum ingredients and is formulated to rinse cleanly so hair doesn’t feel stripped.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e97% naturally derived blend per ISO 16128: plants, non-petroleum minerals and water.\u003c\/li\u003e\n  \u003cli\u003eFree from silicones, mineral oil, SLS\/SLES and drying formaldehyde donors.\u003c\/li\u003e\n  \u003cli\u003eDesigned for regular clarifying use; follow with conditioner to restore softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work for my hair type and color-treated hair?\u003c\/h3\u003e\n\n\u003cp\u003eBrilliant Shampoo is intended for all hair types—from fine to coarse—and is suitable for color-treated hair when used as a clarifying step. It focuses on removing surface build-up rather than altering color chemistry, but pairing with color-safe conditioners is recommended.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFormulated for universal hair textures and styles.\u003c\/li\u003e\n  \u003cli\u003eClarifies without heavy surfactants that can fade color when overused.\u003c\/li\u003e\n  \u003cli\u003eBest practice: use intermittently for deep cleans, not as a daily strong clarifier for fragile color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how strong is the fragrance?\u003c\/h3\u003e\n\n\u003cp\u003eThe fragrance is derived from pure flower-and-plant essences, creating a fresh floral-spice profile led by jasmine and rose with a hint of certified organic clove. The aroma is noticeable but not synthetic—intended to uplift during use and dissipate after rinsing.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNatural scent blend—no synthetic fragrances or phthalates.\u003c\/li\u003e\n  \u003cli\u003eJasmine and rose notes plus organic clove for a rounded bouquet.\u003c\/li\u003e\n  \u003cli\u003eDesigned to leave a subtle, clean finish rather than a heavy perfume presence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for best results and how often should I clarify?\u003c\/h3\u003e\n\n\u003cp\u003eWet hair thoroughly, massage a small amount into the scalp and through lengths, then rinse. For regular maintenance, clarify once weekly or every other week depending on product use and exposure to pollutants; increase frequency if you use many styling products or swimming pools.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMassage into wet hair and scalp until you see a lather, then rinse well.\u003c\/li\u003e\n  \u003cli\u003eFollow with Aveda Brilliant Conditioner to replenish softness and sheen.\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency based on styling routine—weekly for heavy product users, less often for minimal styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Aveda Brilliant Shine Boosting Shampoo is ideal for people seeking a plant-forward clarifying wash that restores radiance and removes residue—suitable for all hair types, including those with color-treated hair who want periodic deep cleansing. If you appreciate formulations without silicones, synthetic fragrance or common irritants, and value a natural floral-spice scent, this shampoo offers a salon-caliber reset between regular washes.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamidopropyl Hydroxysultaine, Salicylic Acid, Sodium Chloride, Polyquaternium-4, Ammonium Sulfate, Sodium Hydroxide, Citric Acid, Fragrance (parfum), Limonene, Eugenol, Linalool, Hydroxycitronellal, Geraniol, Citronellol, Sodium Phytate, Phenoxyethanol, Benzoic Acid, Potassium Sorbate ILN99112 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aveda Brilliant Shampoo safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's formulated for all hair types and can be used on color-treated hair as a clarifying wash; avoid overuse to prevent color fading.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this clarifying shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use weekly or every other week for typical product users; increase frequency if you use heavy styling products or swim often.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":51487734005993,"sku":"B001G7PM9U","price":105.36,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/aveda-brilliant-front-bottle.jpg?v=1783289806","url":"https:\/\/cervaaustralia.com\/products\/aveda-brilliant-shine-boosting-shampoo-8-5-fl-oz-clarifying-shampoo-for-shine-and-build-up-removal-97-naturally-derived","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}