{"product_id":"aveda-brilliant-humectant-pomade-for-wavy-curly-coily-hair-2-5-oz-lightweight-moisture-shine","title":"Aveda Brilliant Humectant Pomade for Wavy Curly Coily Hair — 2.5 oz, Lightweight Moisture \u0026 Shine","description":"\u003cp\u003e\u003cstrong\u003eAveda Brilliant Humectant Pomade is a moisture-attracting styling pomade that defines waves, curls and coils while adding shine and softness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight, humectant-rich pomade is formulated to draw and hold moisture at the hair surface so textured hair looks defined and feels softer. It sits in Aveda’s Brilliant line and uses a signature Pure-Fume aroma—jasmine, rose and certified organic clove—plus plant and flower essences. The formula is vegan and free from silicones, mineral oil, SLS\/SLES, parabens, phthalates and other common synthetic additives, making it a styling option for shoppers seeking cleaner ingredient choices.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this pomade improve definition for wavy, curly and coily hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe humectant ingredients help the hair attract and retain moisture, which promotes curl formation and reduces frizz when applied correctly. It settles on strands to smooth cuticle irregularities and enhance individual coil and wave patterns without heavy build-up.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eTargets moisture to strands to encourage consistent curl clumping.\u003c\/li\u003e\n  \u003cli\u003eLight, pomade texture avoids crunchy stiffness while adding hold.\u003c\/li\u003e\n  \u003cli\u003eWorks on damp or dry hair to reactivate and reshape waves or coils.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it add shine without weighing my hair down?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the formulation is designed to deliver noticeable shine and softness while remaining lightweight for most textured hair types. A little product goes a long way; emulsifying a small amount in the palms before applying spreads the product evenly so shine is built gradually rather than satiny-heavy all at once.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse a pea-sized amount for fine waves, more for dense coils.\u003c\/li\u003e\n  \u003cli\u003eApply from mid-length to ends to avoid oily roots.\u003c\/li\u003e\n  \u003cli\u003eFinger-smooth and scrunch to boost natural luster and movement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I mix it with other styling products or use it in dry climates?\u003c\/h3\u003e\n\n\u003cp\u003eThe pomade is formulated to be compatible with other Aveda styling products and can be blended to boost moisture retention in very dry conditions. Mixing a small amount into creams, gels or leave-in conditioners increases slip and hydration without changing the original product’s performance drastically.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAdd a dab to styling cream to intensify shine and hydration.\u003c\/li\u003e\n  \u003cli\u003eMix with gel for added definition and less flake-prone hold.\u003c\/li\u003e\n  \u003cli\u003eUse in dry climates to reduce brittleness and refresh curl shape mid-day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply the pomade for best results?\u003c\/h3\u003e\n\n\u003cp\u003eRub a small amount between your palms to emulsify, then distribute evenly through dry or damp hair concentrating on areas that need definition and flyaway control. For finer textures, start with less product and build as needed; for coarser textures, use a slightly larger amount to ensure even coverage.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eEmulsify in hands before application for even spread.\u003c\/li\u003e\n  \u003cli\u003eApply to mid-lengths and ends first, then work toward roots if needed.\u003c\/li\u003e\n  \u003cli\u003eUse fingertips to smooth and shape curls or to tame flyaways.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Brilliant Humectant Pomade is aimed at people with wavy, curly or coily hair who want defined shape, added shine and softer touch without heavy silicones or petroleum-derived ingredients. It suits anyone seeking a versatile, plant-infused styling aid—especially those in dry climates or with hair that benefits from added moisture and manageable hold. The 2.5 oz size is convenient for travel or for testing how the product performs with your routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Oleth-10, Peg-25 Hydrogenated Castor Oil, Glycerin, Isopropyl Palmitate, Diisopropyl Dimer Dilinoleate, Sorbitol, Hydroxypropyl Bisstearyldimonium Chloride, Methyl Gluceth-20, Caprylyl Glycol, Aloe Barbadensis Leaf Juice, Sodium Chloride, Tocopherol, Maltodextrin, Alcohol, Fragrance (parfum), Eugenol, Linalool, Citronellol, Hydroxycitronellal, Limonene, Amyl Cinnamal, Coumarin, Geraniol ILN50916 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aveda Brilliant Humectant Pomade suitable for fine curly hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—use a very small amount and emulsify in your palms first to avoid weighing down finer curls.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I mix this pomade with other Aveda styling products?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—blend a small amount into creams or gels to boost moisture and shine without changing hold dramatically.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":51488028033257,"sku":"B0009OAHEG","price":111.54,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/aveda-brilliant-pomade-front-jar.jpg?v=1783300724","url":"https:\/\/cervaaustralia.com\/products\/aveda-brilliant-humectant-pomade-for-wavy-curly-coily-hair-2-5-oz-lightweight-moisture-shine","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}