{"product_id":"aveda-botanical-repair-strengthening-shampoo-6-7-fl-oz-silicone-free-bond-building-formula","title":"Aveda Botanical Repair Strengthening Shampoo, 6.7 fl oz — Silicone-Free, Bond-Building Formula","description":"\u003cp\u003e\u003cstrong\u003eAveda Botanical Repair Strengthening Shampoo is a silicone-free, plant-powered cleanser that helps strengthen and repair damaged hair while removing sebum, product build-up, and pollution.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight, 94% naturally derived* shampoo is the first step in the Botanical Repair routine, designed to improve hair condition by supporting internal bond rebuilding without silicones or harsh sulfates. Infused with Aveda’s Pure-Fume aroma of certified organic ylang-ylang, rose, and marjoram, it offers a sensory cleansing experience suitable for all hair types, including color-treated and chemically processed hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula works to gently cleanse while supporting strength at the hair’s internal structure, helping hair feel more resilient after use. It’s formulated to address buildup and environmental pollutants that can weaken strands over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBond-supporting ingredients that help reinforce hair from within\u003c\/li\u003e\n  \u003cli\u003eRemoves excess sebum and styling residue without stripping\u003c\/li\u003e\n  \u003cli\u003eSilicone-free texture that avoids weighing hair down\u003c\/li\u003e\n  \u003cli\u003eSafe for color- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat will I notice in daily use and how often should I use it?\u003c\/h3\u003e\n\u003cp\u003eExpect a gentle, foaming cleanse that leaves hair feeling clean, softer, and more manageable rather than squeaky-dry. Use as often as you normally shampoo—daily for oily scalps or several times weekly for drier hair—pairing with the Botanical Repair Strengthening Conditioner for best results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDaily or every-other-day use based on scalp oiliness\u003c\/li\u003e\n  \u003cli\u003ePair with Botanical Repair conditioner to enhance bond-building effects\u003c\/li\u003e\n  \u003cli\u003eGently removes pollution that accumulates between washes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes—Aveda formulated this shampoo to be safe for color and chemically processed hair, avoiding harsh sulfates, silicones, and animal-derived ingredients. It cleanses without removing color pigments prematurely, helping maintain salon results between appointments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from silicones, SLS\/SLES, and parabens\u003c\/li\u003e\n  \u003cli\u003eDesigned to support condition and vibrancy of treated hair\u003c\/li\u003e\n  \u003cli\u003eSuitable across textures: straight, wavy, curly, coily\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sensory and ethical features does this shampoo offer?\u003c\/h3\u003e\n\u003cp\u003eThe product is scented with Aveda’s Pure-Fume blend of certified organic flower and plant essences for a botanical aroma without synthetic fragrance. Aveda also excludes many controversial ingredients and ensures the formula is cruelty-free and largely plant-derived.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePure-Fume aroma featuring organic ylang-ylang, rose, and marjoram\u003c\/li\u003e\n  \u003cli\u003eFormulated without silicones, synthetic fragrances, parabens, phthalates, and more\u003c\/li\u003e\n  \u003cli\u003e94% naturally derived per ISO 16128 standards*\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Aveda Botanical Repair Strengthening Shampoo is for anyone seeking a gentle, plant-forward cleanser that supports hair strength—especially people with damaged, chemically treated, or color-treated hair who want to remove buildup without silicones or harsh sulfates. It’s also a good match for those who value botanical scents and formulations crafted without many common synthetic additives. For optimal strengthening, use alongside the Botanical Repair Strengthening Conditioner as the second step in the routine.\u003c\/p\u003e\n\n\u003cp\u003e\u003csmall\u003e*Per ISO 16128 standard: ingredients from plants, non-petroleum minerals and\/or water.\u003c\/small\u003e\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Sodium Lauryl Sulfoacetate, Propanediol, Babassuamidopropyl Betaine, Sodium Chloride, Sodium Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Persea Gratissima (avocado) Oil, Plukenetia Volubilis (sacha Inchi) Seed Oil, Camellia Oleifera Seed Oil, Octyldodecyl Citrate Crosspolymer, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Acrylates Copolymer, Glycol Distearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Glycol Stearate, Fragrance (parfum), Linalool, Eugenol, Geraniol, Benzyl Salicylate, Citronellol, Hydroxycitronellal, Citral, Benzyl Benzoate, Limonene, Sodium Hydroxide, Tartaric Acid, Citric Acid, Sodium Phytate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol ILN51012 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Aveda Botanical Repair Strengthening Shampoo on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s safe for color- and chemically-treated hair and formulated without silicones or harsh sulfates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I shampoo with this formula?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed—daily for oilier scalps or several times weekly for drier hair; pair with the conditioner for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":51488274383081,"sku":"B08H8JS2QJ","price":119.77,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/aveda-botanical-repair-front-packaging_17edc4c7-2ede-4d17-b996-e099f1f4d9a9.jpg?v=1783303686","url":"https:\/\/cervaaustralia.com\/products\/aveda-botanical-repair-strengthening-shampoo-6-7-fl-oz-silicone-free-bond-building-formula","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}