{"product_id":"aveda-blue-malva-shampoo-purple-shampoo-for-gray-blonde-hair-liter-33-8-fl-oz-brassiness-neutralizing-moisturizing","title":"Aveda Blue Malva Shampoo — Purple Shampoo for Gray \u0026 Blonde Hair, Liter (33.8 fl oz), Brassiness Neutralizing \u0026 Moisturizing","description":"\u003cp\u003e\u003cstrong\u003eAveda Blue Malva Shampoo is a purple-toned, 95% naturally derived cleanser that reduces brassiness and gradually restores cool, silvery brightness to gray and blonde hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated with blue malva and coneflower, this bestselling Aveda shampoo is designed to neutralize warm yellow, orange and brassy tones while adding moisture and shine. The liter (33.8 fl oz) size is intended for frequent use or salon settings, and the formula avoids animal-derived ingredients, SLS\/SLES, parabens, synthetic fragrances and other commonly excluded additives. The scent is a Pure-Fume blend of certified organic ylang ylang, lemon, eucalyptus and other plant essences for a naturally floral, uplifting aroma.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Blue Malva Shampoo neutralize brassiness?\u003c\/h3\u003e\n\u003cp\u003eBlue and violet pigments counteract warm yellow-to-orange undertones by depositing subtle cool tones during cleansing. Over repeated washes, the blue tint helps balance brassy hues without heavy pigment buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains blue malva extract and color-balancing pigments\u003c\/li\u003e\n  \u003cli\u003eCleanses while laying down fine cool tones to offset warmth\u003c\/li\u003e\n  \u003cli\u003eFormulated for regular use to maintain neutralized color\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on both gray and blonde hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo targets unwanted yellowing on gray hair and brassiness on lightened blondes by introducing blue-violet pigments that complement cooler shades. Results are gradual, so consistent application yields the most noticeable silvery brightness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEffective on chemically lightened, natural blonde, and gray hair\u003c\/li\u003e\n  \u003cli\u003eHelps maintain salon color between appointments\u003c\/li\u003e\n  \u003cli\u003eGentle enough for frequent use when monitoring toning effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of ingredients and scent are in the formula?\u003c\/h3\u003e\n\u003cp\u003eAveda’s Blue Malva is made from ingredients that are 95% naturally derived per ISO standards, combining plant botanicals with gentle cleansing agents. The aroma is a layered Pure-Fume blend using certified organic ylang ylang, lemon, eucalyptus and other flower and plant essences instead of synthetic fragrance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKey botanicals: blue malva and coneflower\u003c\/li\u003e\n  \u003cli\u003e95% naturally derived ingredients* (plants, non-petroleum minerals, water)\u003c\/li\u003e\n  \u003cli\u003eFree from SLS\/SLES, parabens, phthalates, and synthetic fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, leave on briefly if you want stronger toning, then rinse thoroughly; frequency and leave-in time control the degree of cooling. Pairing with a hydrating conditioner helps preserve moisture and prevents over-toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–3 times weekly or as needed based on brassiness\u003c\/li\u003e\n  \u003cli\u003eLeave on 1–5 minutes to adjust intensity, then rinse\u003c\/li\u003e\n  \u003cli\u003eFollow with a conditioner to maintain hydration and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Blue Malva Shampoo is best for people with gray, silver or blonde hair who want to reduce yellowing and brassiness while using a predominantly plant-derived formula. It suits salon professionals and at-home users who prefer botanical scents, cruelty-free products and gradual, controllable toning rather than harsh color-deposit treatments.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*Per ISO 16128 standard: from plants, non-petroleum minerals, and\/or water.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Aqueous (water Aqua Eau) Extracts Extraits Aqueux:malva Sylvestris (mallow) Leaf Powder, Prunus Amygdalus Dulcis (sweet Almond) Bark Powder, Centaurea Cyanus Flower Extract, Aloe Barbadensis Leaf Juice, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Lauramidopropyl Betaine, Wheat Amino Acids, Panthenol, Tocopherol, Babassuamidopropyl Betaine, Peg-6 Cocamide, Dimethicone Peg-7 Cocoate, Cocamidopropyl Pg-dimonium Chloride Phosphate, Polyquaternium-10, Isostearamidopropyl Morpholine Lactate, Glycerin, Fragrance (parfum), Geraniol, Linalool, Limonene, Glycine Soja (soybean) Oil, Sodium Chloride, Polysorbate 80, Maltodextrin, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Annatto (ci 75120), Ext. Violet 2 (ci 60730) ILN41488 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Aveda Blue Malva Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it 1–3 times weekly; adjust frequency and leave-on time to control how much toning you want.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this shampoo damage colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No harsh dyes are used; it deposits subtle blue pigments and is formulated to be gentle on color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":51488023707881,"sku":"B0016JDLO6","price":214.44,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/aveda-blue-malva-shampoo-front-bottle.jpg?v=1783300512","url":"https:\/\/cervaaustralia.com\/products\/aveda-blue-malva-shampoo-purple-shampoo-for-gray-blonde-hair-liter-33-8-fl-oz-brassiness-neutralizing-moisturizing","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}