{"product_id":"aveda-be-curly-advanced-shampoo-8-5-fl-oz-moisturizing-sulfate-free-cleanser-for-curly-wavy-coily-hair-frizz-fighting","title":"Aveda Be Curly Advanced Shampoo — 8.5 fl oz Moisturizing, Sulfate‑Free Cleanser for Curly, Wavy \u0026 Coily Hair, Frizz‑Fighting","description":"\u003cp\u003e\u003cstrong\u003eAveda Be Curly Advanced Shampoo is a creamy, sulfate- and silicone-free cleanser designed to remove buildup while preserving moisture and enhancing curl definition for wavy, curly, and coily hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo builds a gentle, hydrating foundation for wash day. Its 94% naturally derived* formula combines a plant-protein peptide and kokum seed butter to help detangle, reduce breakage, and support curl shape without sulfates or silicones. The Pure-Fume aroma—blends of certified organic lemon, bergamot and orange—adds a fresh citrus lift. Use with Be Curly Advanced Conditioner to maximize frizz resistance and curl resilience.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo clean without stripping curls?\u003c\/h3\u003e\n\u003cp\u003eThe formula avoids harsh sulfates and uses milder surfactants that lift dirt and product residue without removing essential oils. Kokum seed butter and the plant-derived peptide help replace moisture and improve slip so hair can be detangled with less tension. This balance keeps curls feeling softer rather than tight or dehydrated.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and silicone-free surfactants that cleanse gently\u003c\/li\u003e\n  \u003cli\u003eKokum seed butter for conditioning and slip\u003c\/li\u003e\n  \u003cli\u003ePeptide from plant proteins to support strand strength\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this reduce frizz and help define my curl pattern?\u003c\/h3\u003e\n\u003cp\u003eWhen paired with Be Curly Advanced Conditioner, the shampoo helps form a protective layer around the curl to resist humidity-driven frizz and promote clearer curl formation. Results are most noticeable after consistent use across several wash cycles, as moisture balance and product synergy improve definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks with Be Curly Advanced Conditioner for enhanced frizz control\u003c\/li\u003e\n  \u003cli\u003eCreates slip for improved shaping and less breakage during styling\u003c\/li\u003e\n  \u003cli\u003eSupports curl clumping for more visible pattern and movement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product gentle and suitable for sensitive or ingredient-conscious shoppers?\u003c\/h3\u003e\n\u003cp\u003eThe formula is free of animal-derived ingredients, silicones, gluten, mineral oil, parabens, phthalates, and synthetic fragrances, aligning with many ingredient-sensitive routines. Aveda notes the product is vegan, cruelty-free, and largely plant-derived per the ISO 16128 standard; still, patch testing is recommended for anyone with fragrance sensitivity because the Pure-Fume blend contains natural citrus oils.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e94% naturally derived* ingredients from plants and non-petroleum minerals\u003c\/li\u003e\n  \u003cli\u003eFree from common synthetic additives and known irritants listed on the label\u003c\/li\u003e\n  \u003cli\u003eLeaping Bunny approved and certified B Corp brand assurances\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Aveda Be Curly Advanced Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair and scalp, massage to lift buildup, then rinse thoroughly before following with the matching conditioner. For thicker or very textured hair, a second gentle shampoo or longer massage time can help distribute slip and remove heavier residue. Finish styling with curl-friendly products to lock in definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage into wet hair and scalp; rinse completely\u003c\/li\u003e\n  \u003cli\u003eFollow with Be Curly Advanced Conditioner for enhanced frizz control\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency by hair type—less often for dry coils, more often for heavy product buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Be Curly Advanced Shampoo is aimed at people with wavy, curly, or coily textures seeking a gentler, moisture-preserving cleanse that supports curl definition and reduces frizz. It suits those who prioritize plant-derived ingredients, cruelty-free sourcing, and formulas without sulfates or silicones. If you prefer a fragrance made from organic citrus essences and want a pairing shampoo that performs best with a matching conditioner, this product fits that routine.\u003c\/p\u003e\n\n\u003cp style=\"font-size:0.9em\"\u003e*Per ISO 16128 standard: ingredients from plants, non-petroleum minerals, and\/or water.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Sodium Cocoyl Methyl Isethionate, Sodium Chloride, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (kokum) Seed Butter, Helianthus Annuus (sunflower) Seed Oil, Glycerin, Glycol Stearate, Ethyl Macadamiate, Behenyl\/octyldodecyl Propanediol Citrate Crosspolymer, Tocopherol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52341 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aveda Be Curly Advanced Shampoo safe for color-treated curls?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—formulated without sulfates and silicones, it gently cleanses color-treated curly hair; test on a small section if color is fresh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo on coily hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed—many with coily textures wash every 5–14 days, adjusting based on product buildup and moisture needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":51487994413289,"sku":"B0D22PR6FG","price":113.59,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/aveda-be-curly-front-packaging_a021632b-ae5a-4d21-9df8-c3b06e6688a2.jpg?v=1783299119","url":"https:\/\/cervaaustralia.com\/products\/aveda-be-curly-advanced-shampoo-8-5-fl-oz-moisturizing-sulfate-free-cleanser-for-curly-wavy-coily-hair-frizz-fighting","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}