{"product_id":"attitude-volume-shine-shampoo-unscented-8-fl-oz-ewg-verified-vegan-volume-boost","title":"ATTITUDE Volume \u0026 Shine Shampoo — Unscented 8 fl oz, EWG Verified Vegan Volume Boost","description":"\u003cp\u003e\u003cstrong\u003eATTITUDE Volume \u0026amp; Shine Hair Shampoo is an EWG Verified, fragrance-free, plant-based shampoo that gently boosts volume and shine while soothing sensitive scalps.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis unscented, vegan formula is crafted from 97% naturally derived ingredients to offer lightweight cleansing for fine or thinning hair without silicones or harsh sulfates. Enriched with soy protein to support body and manageability and oat extract to calm dry or irritated skin, it’s part of ATTITUDE’s Sensitive Natural collection designed for daily use and people who prefer clean, less-reactive personal care. The 8 fl oz size fits both at-home routines and travel bags, and it pairs well with the Volume \u0026amp; Shine conditioner for a fuller-feeling finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo increase volume without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe formula relies on plant-derived soy protein to build subtle lift at the hair fiber level rather than heavy polymers or silicones. Lightweight surfactants cleanse without leaving residue, so hair moves freely and appears fuller after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoy protein to improve body and manageability\u003c\/li\u003e\n  \u003cli\u003eSilicone-free cleansing for natural movement\u003c\/li\u003e\n  \u003cli\u003eLight foaming agents that rinse clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for sensitive scalps and fragrance sensitivities?\u003c\/h3\u003e\n\u003cp\u003eYes — it’s fragrance-free and formulated to be gentle on delicate skin, with oat extract included to help soothe irritation. The product has earned EWG VERIFIED status, indicating ingredients meet strict health and safety criteria for people seeking low-irritant options.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free for scent-sensitive users\u003c\/li\u003e\n  \u003cli\u003eOat extract to comfort dry or reactive scalps\u003c\/li\u003e\n  \u003cli\u003eDermatologically tested within the Sensitive Natural line\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this shampoo a clean, plant-based choice?\u003c\/h3\u003e\n\u003cp\u003eMost of the formula (97%) comes from naturally derived sources and the blend excludes common problematic ingredients such as silicones and SLES. The vegan label and EWG verification reinforce its commitment to transparency and milder chemistry.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e97% natural origin ingredients\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003eFree of silicones and SLES\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results, and what pairs well with it?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage into a gentle lather concentrating on the scalp, then rinse thoroughly; repeat if desired. For fuller-looking hair and improved softness, follow with ATTITUDE Volume \u0026amp; Shine conditioner or other products from the Sensitive Natural collection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as needed for fine hair and thinning hair concerns\u003c\/li\u003e\n  \u003cli\u003eFollow with matching Volume \u0026amp; Shine conditioner\u003c\/li\u003e\n  \u003cli\u003eTravel-friendly 8 fl oz size for on-the-go care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ATTITUDE Volume \u0026amp; Shine Hair Shampoo is built for anyone with fine, thinning, or delicate hair who wants a clean, unscented daily cleanser that adds visible body without harsh chemicals. It’s a solid option for people with fragrance sensitivities, those prioritizing naturally derived ingredients, vegans, and anyone seeking an EWG-verified product to simplify a gentle hair-care routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Sodium Coco-Sulfate, Coco-Glucoside, Glycerin, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Citric Acid, Sodium Chloride, Inulin, Glyceryl Oleate, Sodium Benzoate, Potassium Sorbate, Panthenol, Vitis Vinifera (Grape) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Avena Sativa (Oat) Kernel Extract, Hydrolyzed Soy Protein. Our products are constantly evolving. Please refer to the product packaging for our most accurate ingredient list.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for daily use on sensitive scalps?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Formulated fragrance-free with oat extract and EWG VERIFIED ingredients, it’s suitable for daily cleansing of sensitive scalps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo add shine without silicones?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Soy protein boosts shine and manageability while the silicone-free formula keeps hair lightweight and natural-looking.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ATTITUDE","offers":[{"title":"Default Title","offer_id":51485770383593,"sku":"B0F9XHTLTH","price":63.77,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/attitude-volume-shine-front-packaging.jpg?v=1783199117","url":"https:\/\/cervaaustralia.com\/products\/attitude-volume-shine-shampoo-unscented-8-fl-oz-ewg-verified-vegan-volume-boost","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}