{"product_id":"attitude-moisture-rich-shampoo-for-dry-damaged-hair-8-fl-oz-ewg-verified-vegan","title":"ATTITUDE Moisture Rich Shampoo for Dry \u0026 Damaged Hair, 8 fl oz — EWG Verified, Vegan","description":"\u003cstrong\u003eATTITUDE Moisture Rich Hair Shampoo is an EWG-verified, plant-based formula that deeply hydrates dry, damaged hair using quinoa and jojoba proteins while avoiding silicones and harsh sulfates.\u003c\/strong\u003e\n\n\u003cp\u003eThis gentle, vegan shampoo is designed for hair that needs extra moisture and manageability. Formulated with 97% naturally derived ingredients and fragrance notes of coconut, pear, and wild berries, it aims to cleanse without stripping natural oils. The clean-ingredient profile meets the Environmental Working Group's verification standards, making it an option for shoppers prioritizing ingredient transparency and milder surfactants.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo improve dryness and manageability?\u003c\/h3\u003e\n\u003cp\u003eThe formula targets dryness by combining quinoa protein to help retain moisture and jojoba protein to improve surface smoothness and shine. It uses milder cleansing agents instead of SLES and omits silicones, so hair can feel softer without buildup. Regular use with a matching conditioner helps reduce tangles and makes styling easier.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eQuinoa protein for hydration and lightweight conditioning\u003c\/li\u003e\n  \u003cli\u003eJojoba protein to promote smoother, shinier strands\u003c\/li\u003e\n  \u003cli\u003eNo silicones or SLES to avoid heavy residue\u003c\/li\u003e\n  \u003cli\u003ePairs with ATTITUDE conditioner for a full moisture ritual\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this shampoo \"clean\" and EWG Verified?\u003c\/h3\u003e\n\u003cp\u003eEWG verification means the product's ingredients meet strict health and safety criteria set by the Environmental Working Group. ATTITUDE's Moisture Rich formula is built from mostly naturally derived components, and the label reflects transparent ingredient sourcing and limits on controversial additives. This helps shoppers who prefer lower-risk formulations and environmental responsibility.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEWG Verified badge ensuring ingredient safety review\u003c\/li\u003e\n  \u003cli\u003e97% naturally derived ingredients, including watercress and Indian cress\u003c\/li\u003e\n  \u003cli\u003eVegan-certified, dermatologically tested\u003c\/li\u003e\n  \u003cli\u003eFree from silicones and sodium laureth sulfate (SLES)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and is the fragrance overpowering?\u003c\/h3\u003e\n\u003cp\u003eThe scent profile blends coconut, wild berries, pear, and papaya for a light, tropical-fruity aroma. The fragrance is crafted to complement the moisturizing experience without overwhelming, making it suitable for daily use or paired with scented conditioners. If you are fragrance-sensitive, you may want to try a small amount first to confirm personal tolerance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut and wild berries as the primary scent notes\u003c\/li\u003e\n  \u003cli\u003eTropical fruit accents: pear and papaya\u003c\/li\u003e\n  \u003cli\u003eFormulated to be pleasant but not overly intense\u003c\/li\u003e\n  \u003cli\u003eSuitable for everyday hair care routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ATTITUDE Moisture Rich Hair Shampoo is aimed at people with dry, brittle, or chemically treated hair who want a plant-focused, EWG-verified cleansing option. It's appropriate for anyone seeking a vegan, dermatologist-tested shampoo that prioritizes hydration and minimal buildup. Ideal when used alongside the matching conditioner for best detangling and softness results.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Sodium Coco-Sulfate, Glycerin, Coco-Glucoside, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Citric Acid, Inulin, Glyceryl Oleate, Sodium Chloride, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Panthenol, Hydrolyzed Jojoba Protein, Hydrolyzed Quinoa, Nasturtium Officinale (Watercress) Extract, Tropaeolum Majus (Indian Cress) Extract, Leuconostoc\/Radish Root Ferment Filtrate, 1,2-Dihydrolinalool*, Cis-3-Hexenyl Salicylate*, Methyldihydrojasmonate*, Pentadecalactone*, Triethyl Citrate*, *fragrance (Parfum).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ATTITUDE Moisture Rich Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated without SLES and silicones and is gentle for many color-treated hair types; patch-test if your color is fresh or fragile.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it daily or as needed; frequency depends on your hair type and styling routine for best moisture balance.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ATTITUDE","offers":[{"title":"Default Title","offer_id":51486586241257,"sku":"B0F9XNWFGV","price":60.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/attitude-moisture-rich-shampoo-front-bottle.jpg?v=1783227507","url":"https:\/\/cervaaustralia.com\/products\/attitude-moisture-rich-shampoo-for-dry-damaged-hair-8-fl-oz-ewg-verified-vegan","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}