{"product_id":"attitude-colorlast-color-treated-hair-shampoo-16-fl-oz-plant-based-ewg-verified-for-color-protection","title":"ATTITUDE Colorlast Color-Treated Hair Shampoo, 16 fl oz — Plant-Based, EWG Verified for Color Protection","description":"\u003cp\u003e\u003cstrong\u003eATTITUDE Colorlast Hair Shampoo is an EWG-verified, plant-based shampoo designed to gently cleanse and help preserve color-treated hair using naturally derived ingredients like avocado oil and pomegranate extract.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated for people who want a cleaner daily wash without sacrificing color vibrancy, this 16 fl oz shampoo blends 97% naturally derived ingredients with a light peach blossom and melon scent. Free of silicones and SLES, and certified vegan, it focuses on moisture retention and color care while meeting Environmental Working Group standards for ingredient safety. Use it alone or pair with ATTITUDE Colorlast Conditioner to extend salon color between touch-ups.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect hair color during regular washes?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses pomegranate extract and gentle surfactants to remove dirt and buildup while minimizing color fade. Instead of harsh detergents, it relies on milder cleansing agents and antioxidants to maintain pigment integrity over repeated washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePomegranate extract to help preserve hair pigment and shine\u003c\/li\u003e\n  \u003cli\u003eMild surfactants that clean without stripping dye molecules\u003c\/li\u003e\n  \u003cli\u003eFree from silicones that can weigh hair and mask true color\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep dyed hair moisturized and healthy-looking?\u003c\/h3\u003e\n\u003cp\u003eYes — avocado oil and plant-based emollients in the formula work to lock in hydration from root to tip, reducing dryness that can make color appear dull. Regular use helps hair feel softer and look more luminous.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAvocado oil for nourishing moisture and smoother texture\u003c\/li\u003e\n  \u003cli\u003eWatercress and Indian cress extracts to support hair strength\u003c\/li\u003e\n  \u003cli\u003eDermatologically tested, suitable for frequent use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo appropriate for sensitive scalps and clean-beauty routines?\u003c\/h3\u003e\n\u003cp\u003eATTITUDE Colorlast is EWG VERIFIED, meaning its ingredients meet strict health and safety criteria, and it avoids common irritants like SLES. The vegan, plant-based formulation is designed to align with clean-beauty preferences while remaining gentle on scalp skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEWG VERIFIED for ingredient transparency and safety\u003c\/li\u003e\n  \u003cli\u003e97% naturally derived ingredients with no SLES or silicones\u003c\/li\u003e\n  \u003cli\u003eVegan and free from animal-derived ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how will that affect daily use?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo features a subtle peach blossom and melon fragrance balanced by woody pine and anise notes, creating a fresh, calming scent that won’t overpower. It leaves a light, natural aroma that pairs well with other styling products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft peach blossom and melon top notes\u003c\/li\u003e\n  \u003cli\u003eWoody pine and anise undertones for balance\u003c\/li\u003e\n  \u003cli\u003eDelicate scent suitable for everyday routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ATTITUDE Colorlast Hair Shampoo suits anyone with color-treated hair who wants a safer, plant-forward wash that helps retain color and moisture. Ideal for those who prefer EWG-verified, vegan products and want a gentle, fragrance-forward shampoo to use daily or between salon visits.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Sodium Coco-Sulfate, Glycerin, Coco-Glucoside, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Citric Acid, Sodium Chloride, Inulin, Glyceryl Oleate, Sodium Benzoate, Potassium Sorbate, Guar Hydroxypropyltrimonium Chloride, Panthenol, Persea Gratissima (Avocado) Oil, Nasturtium Officinale (Watercress) Extract, Tropaeolum Majus (Indian Cress) Extract, Punica Granatum Fruit Extract, 2,6-Dimethyl-7-Octen-2-Ol*, Linalyl Acetate*, Methyldihydrojasmonate*, Oxacycloheptadec-10-En-2-One*, Triethyl Citrate*, *Fragrance (Parfum).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ATTITUDE Colorlast Shampoo safe for frequent use on dyed hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It uses mild surfactants and moisturizing ingredients like avocado oil to cleanse without stripping color, making it suitable for regular use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this shampoo contain silicones or sulfates?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula is free from silicones and SLES and is made with 97% naturally derived ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ATTITUDE","offers":[{"title":"Default Title","offer_id":51485359177961,"sku":"B07BBFZFGX","price":66.24,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/attitude-colorlast-shampoo-front-packaging.jpg?v=1783186597","url":"https:\/\/cervaaustralia.com\/products\/attitude-colorlast-color-treated-hair-shampoo-16-fl-oz-plant-based-ewg-verified-for-color-protection","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}