{"product_id":"attitude-clarifying-hair-shampoo-16-fl-oz-ewg-verified-plant-based-clarifying-formula","title":"ATTITUDE Clarifying Hair Shampoo 16 fl oz, EWG Verified, Plant-Based Clarifying Formula","description":"\u003cp\u003e\u003cstrong\u003eATTITUDE Clarifying Hair Shampoo is an EWG Verified, plant-based clarifying wash that removes buildup while refreshing hair with lemon leaves and white tea.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated with 97% naturally derived ingredients, this clarifying shampoo targets residue from styling products, pollution and excess oil without silicones or SLES. Its scent blends crisp cucumber and apple with an Earl Grey whisper, while watercress and Indian cress help support hair strength. Certified vegan and dermatologically tested, the formula is designed to be a clean, everyday clarifying option that pairs well with ATTITUDE's Clarifying Conditioner.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove buildup without being harsh?\u003c\/h3\u003e\n\u003cp\u003eThis formula uses gentle, plant-derived surfactants and clarifying extracts to lift oils, sebum and product residue while avoiding aggressive sulfates and silicones. The result is a cleaner scalp and hair surface without stripping natural moisture when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e97% naturally derived ingredients, including watercress and Indian cress\u003c\/li\u003e\n  \u003cli\u003eFree of silicones and SLES to reduce harsh drying\u003c\/li\u003e\n  \u003cli\u003eEWG VERIFIED for strict ingredient transparency and safety standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this help oily hair feel fresher between washes?\u003c\/h3\u003e\n\u003cp\u003eThe lemon leaves extract brings a refreshing, astringent quality that helps reduce greasy buildup at the roots, while white tea extract adds softness and suppleness. Use it as a targeted clarifying step or a regular shampoo depending on oil production and styling routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLemon leaves extract to help refresh oily root zones\u003c\/li\u003e\n  \u003cli\u003eWhite tea extract to maintain hair pliability and shine\u003c\/li\u003e\n  \u003cli\u003eWorks well alone or with ATTITUDE Clarifying Conditioner for balanced results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how long does the scent last?\u003c\/h3\u003e\n\u003cp\u003eThe fragrance opens with bright apple and crisp cucumber notes, layered over a subtle Earl Grey tea accord for a clean, modern aroma. The scent is designed to be fresh and invigorating on wet hair and gently lingers once dry without overpowering fragrance-sensitive users.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTop notes: crisp apple and cucumber for an immediate fresh impression\u003c\/li\u003e\n  \u003cli\u003eHeart note: Earl Grey tea for a subtle, sophisticated twist\u003c\/li\u003e\n  \u003cli\u003eFormulated to provide a pleasant, not overwhelming, lasting scent\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for different hair types and routines?\u003c\/h3\u003e\n\u003cp\u003eWhile formulated to target oily scalps and buildup, this clarifying shampoo is dermatologically tested and works on a variety of hair textures when used appropriately. Those with delicate, colored, or dry hair should alternate with gentler or moisturizing washes to avoid over-clarifying.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRecommended for oily hair, frequent stylers, and product users\u003c\/li\u003e\n  \u003cli\u003eSafe as part of a rotation for curly, straight, and wavy hair types\u003c\/li\u003e\n  \u003cli\u003ePairs best with ATTITUDE Clarifying Conditioner or a hydrating conditioner after clarifying\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ATTITUDE Clarifying Hair Shampoo is ideal for anyone seeking a clean, plant-based clarifying option—especially people with oily roots, frequent styling residue, or those who prefer EWG VERIFIED and vegan grooming products. If you want a refreshing, naturally derived formula that removes buildup without silicones or harsh sulfates, this one is designed to fit into sustainable, everyday routines.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Sodium Coco-Sulfate, Glycerin, Coco-Glucoside, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Citric Acid, Inulin, Glyceryl Oleate, Sodium Chloride, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Panthenol, Citrus Limon (Lemon) Leaf Extract, Nasturtium Officinale (Watercress) Extract, Tropaeolum Majus (Indian Cress) Extract, Camellia Sinensis (Tea) Leaf Extract, Leuconostoc\/Radish Root Ferment Filtrate, Benzyl Acetate*, Cis-3-Hexenyl Salicylate*, Dimethyl Heptenal*, Linalyl Acetate*, Triethyl Citrate*, *Fragrance (Parfum).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s dermatologically tested and gentle, but alternate with a color-safe moisturizing shampoo to avoid potential fading from frequent clarifying.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the clarifying shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once a week for routine maintenance or 2–3 times weekly if you have heavy product buildup or very oily roots.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ATTITUDE","offers":[{"title":"Default Title","offer_id":51485153198313,"sku":"B01M4IK7ZN","price":66.24,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/attitude-clarifying-shampoo-front-bottle.jpg?v=1783179978","url":"https:\/\/cervaaustralia.com\/products\/attitude-clarifying-hair-shampoo-16-fl-oz-ewg-verified-plant-based-clarifying-formula","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}