{"product_id":"as-i-am-rice-water-micellar-shampoo-8-oz-forbidden-black-rice-biotin-gentle-sulfate-free-hydrating-cleanser","title":"As I Am Rice Water Micellar Shampoo 8 oz — Forbidden Black Rice \u0026 Biotin, Gentle Sulfate-Free Hydrating Cleanser","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Rice Water Micellar Shampoo is a gentle, vegan cleanser that combines forbidden black rice, saw palmetto, and biotin to hydrate, strengthen, and cleanse all hair types without sulfates or parabens.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated to remove build-up while preserving natural oils, this micellar shampoo blends rice water and targeted botanicals to improve wet detangling, boost manageability, and support stronger-looking strands. Its lightweight lather clears impurities without stripping moisture, and the recyclable packaging aligns with cruelty-free, eco-conscious values.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo hydrate hair without weighing it down?\u003c\/h3\u003e\n\u003cp\u003eThe micellar technology lifts dirt and residue while ingredients derived from rice water and hydrating agents help retain moisture on the hair surface. The result is softer, more supple hair that keeps movement and volume.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMicellar cleansers remove build-up but are milder than traditional sulfates.\u003c\/li\u003e\n  \u003cli\u003eRice water derivatives help attract and hold moisture to strands.\u003c\/li\u003e\n  \u003cli\u003eFormulated to improve wet combing and reduce breakage during styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo make hair stronger and easier to detangle?\u003c\/h3\u003e\n\u003cp\u003eYes — the blend of biotin and saw palmetto contributes to improved strand resilience and combability during wet styling. Users report noticeable gains in manageability and reduced snagging when detangling wet hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStrengthening ingredients help fortify the hair surface and reduce breakage.\u003c\/li\u003e\n  \u003cli\u003eProven to ease wet combing and improve detangling performance.\u003c\/li\u003e\n  \u003cli\u003eEffective on color-treated, chemically processed, and natural hair textures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for sensitive scalps and colored hair?\u003c\/h3\u003e\n\u003cp\u003eThe hypoallergenic, sulfate-free formula is designed to be gentle on the scalp and suitable for color-treated hair. It cleanses without harsh detergents that can accelerate color fade or irritate sensitive skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from sulfates and parabens to minimize irritation.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and vegan formulation for ethical users.\u003c\/li\u003e\n  \u003cli\u003ePackaged in recyclable materials to reduce environmental impact.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Rice Water Micellar Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, gently massage to activate micelles and dissolve oils and residue, then rinse thoroughly. Follow with a conditioner or leave-in treatment suited to your hair's moisture needs for improved softness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSaturate hair, lather gently with fingertips, and rinse completely.\u003c\/li\u003e\n  \u003cli\u003eUse regularly as part of a balanced cleansing routine to maintain scalp clarity.\u003c\/li\u003e\n  \u003cli\u003ePair with hydrating conditioners or treatments for enhanced softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: As I Am Rice Water Micellar Shampoo is formulated for people seeking a gentle yet effective daily cleanser that supports hydration, manageability, and strand strength. It fits diverse needs — from natural hair textures to color-treated or chemically processed hair — and is a good choice for anyone who prefers vegan, cruelty-free, and sulfate\/paraben-free products in recyclable packaging.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Lauramidopropyl Hydroxysultaine, Betaine, Sodium Chloride, Oryza Sativa (Rice) Extract, Ceramide Np, Biotin, Phytosterols, Inositol, Copper Tripeptide-1, Serenoa Serrulata Fruit Extract, Sodium Salicylate, Polyquaternium-10, Citric Acid, Ethylhexylglycerin, 1,2-Hexanediol, Potassium Sorbate, Sodium Benzoate\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate- and paraben-free formula is designed to cleanse gently without harsh detergents that can accelerate color fading.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use the Rice Water Micellar Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s gentle enough for regular use; frequency depends on your scalp oiliness and styling routine, typically every other day to daily as needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":51487437127913,"sku":"B0BDMWR8Q9","price":60.04,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/as-i-am-rice-water-shampoo-front-8oz.jpg?v=1783270219","url":"https:\/\/cervaaustralia.com\/products\/as-i-am-rice-water-micellar-shampoo-8-oz-forbidden-black-rice-biotin-gentle-sulfate-free-hydrating-cleanser","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}