{"product_id":"as-i-am-long-luxe-growash-cleansing-creme-conditioner-16-oz-gentle-cleanse-slip-for-long-textured-hair","title":"As I Am Long \u0026 Luxe Growash Cleansing Crème Conditioner 16 oz — Gentle Cleanse \u0026 Slip for Long Textured Hair","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Long and Luxe Growash Cleansing Crème Conditioner is a 16-ounce cleansing conditioner designed to gently cleanse, hydrate, and detangle textured hair in one step.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis cleansing crème blends a mild cleansing action with conditioner-level moisturizers to remove light buildup while preserving natural oils and slip for easier detangling. Formulated for longer, coarser, or chemically treated textures, it simplifies wash-day by combining shampoo and conditioner benefits into a single product, reducing processing time and mechanical stress.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product clean without stripping natural oils?\u003c\/h3\u003e\n\u003cp\u003eThe Long and Luxe Growash uses gentler surfactants than traditional shampoos and a higher concentration of conditioning agents so hair isn't left feeling tight or dry. It lifts light dirt and daily product residue while leaving behind moisture-binding ingredients that help restore softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild cleansing agents to remove buildup without harsh detergents\u003c\/li\u003e\n  \u003cli\u003eIntense emollients that replenish surface moisture during rinse\u003c\/li\u003e\n  \u003cli\u003eSlip-enhancing formulation for less tugging when detangling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help with detangling and reducing breakage?\u003c\/h3\u003e\n\u003cp\u003eYes — the product is built to provide slip and conditioning so combs and fingers glide through hair with less force. Reduced mechanical tension during the wet detangle lowers breakage risk for fragile ends and longer styles that are prone to knots.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eThick crème texture coats strands for easier finger or comb work\u003c\/li\u003e\n  \u003cli\u003eHydrating ingredients that smooth cuticle and reduce friction\u003c\/li\u003e\n  \u003cli\u003eSuitable for finger detangling, combing, or using a wide-tooth brush\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the cleansing crème for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to thoroughly wet hair, focusing on roots and mid-lengths, then gently massage to lift dirt and distribute the conditioner. Rinse lightly for a cleanse or leave a small amount for added slip before detangling; follow with a styling product or deep conditioner if extra moisture is needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on soaking-wet hair for even spread and easy lather\u003c\/li\u003e\n  \u003cli\u003eMassage into scalp to dislodge light buildup, then work through ends\u003c\/li\u003e\n  \u003cli\u003eRinse fully or leave a residue layer for prolonged slip while detangling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for chemically treated, color, or long natural hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to be safe for a range of textured and treated hair types, including colored or relaxed hair, because it cleans without aggressive surfactants. Its conditioning profile benefits long hair by maintaining elasticity and managing tangles without excess weight.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle enough for color-treated strands with reduced fading risk\u003c\/li\u003e\n  \u003cli\u003eHelps preserve moisture in chemically processed or high-porosity hair\u003c\/li\u003e\n  \u003cli\u003eSpecifically formulated to support longer hair lengths and minimize breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: As I Am Long and Luxe Growash Cleansing Crème is aimed at people with longer, textured, or chemically processed hair who want a streamlined wash routine that cleans, conditions, and eases detangling. It's a practical option for those looking to shorten shower time while protecting hair integrity and maintaining hydrated, manageable strands.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eProduct details: 16-ounce size; product type: beauty; packaged dimensions approximately 3.6\" L x 3.6\" W x 3.38\" H; package weight about 1.0 pound; made in the United States.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eB07KBC692N\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this instead of shampoo every wash?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it's formulated as a cleansing conditioner to replace shampoo for most wash-days, especially on textured or long hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it weigh my hair down if I have fine strands?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s richer and best for medium to coarse or long hair; fine hair users should try a small amount first to check weight.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":51486005002473,"sku":"B07KBC692N","price":62.04,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/as-i-am-long-luxe-front-packaging.jpg?v=1783207851","url":"https:\/\/cervaaustralia.com\/products\/as-i-am-long-luxe-growash-cleansing-creme-conditioner-16-oz-gentle-cleanse-slip-for-long-textured-hair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}