{"product_id":"as-i-am-curling-creme-8-oz-lightweight-curl-coil-definer-with-ceramides-for-hi-definition-shine","title":"As I Am Curling Crème 8 oz — Lightweight Curl \u0026 Coil Definer with Ceramides for Hi-Definition Shine","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Curling Crème is a lightweight styling cream that defines curls and coils while adding shine and flexible hold without stiffness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 8-ounce jar from As I Am's Classic Collection is formulated to enhance natural curl pattern, lock in moisture and reduce frizz for wash-and-go routines. Enriched with ceramides and nature-derived moisturizers, the crème is designed to be applied to damp to wet hair—ideally after a leave-in conditioner—to smooth and set small sections from root to tip. The result is hi-definition curls that keep shape across multiple days with a soft, touchable finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this Curling Crème improve curl definition?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula combines lightweight film formers with fiber-strengthening ceramides to support each strand’s shape without weighing hair down. It accentuates natural coils and spirals so curls appear more defined and separated, not crunchy. Regular use helps minimize frizz that blurs curl pattern after styling.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eEnriched with ceramides to reinforce strand structure and definition\u003c\/li\u003e\n  \u003cli\u003eMoisturizing ingredients help curls clump neatly and resist fuzz\u003c\/li\u003e\n  \u003cli\u003eLightweight consistency prevents flattening of natural volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how should I apply the crème for best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply while hair is damp to wet, after using As I Am Leave-In Conditioner for optimal slip and hydration. Work the product through small sections from roots to ends to ensure even coverage and encourage consistent curl formation. Allow hair to air-dry or diffuse on low heat to set the shape.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse on freshly washed hair while moisture remains for best absorption\u003c\/li\u003e\n  \u003cli\u003eSmooth product onto each section from root to tip to define individual curls\u003c\/li\u003e\n  \u003cli\u003ePair with gentle drying (air-dry or low-heat diffuser) to maintain softness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of hold and finish can I expect?\u003c\/h3\u003e\n\n\u003cp\u003eThis Curling Crème delivers a flexible, longer-lasting hold that keeps curls intact without a stiff or sticky residue. It imparts a natural-looking shine that enhances the hi-definition appearance of coils and curls. The flexible hold allows movement and reduces cast buildup so hair remains touchable.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFlexible, long-lasting hold—keeps curls defined without stiffness\u003c\/li\u003e\n  \u003cli\u003eLeaves a glossy, hi-definition sheen for a polished look\u003c\/li\u003e\n  \u003cli\u003eFormulated to limit frizz while preserving softness and bounce\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this product help a multi-day curl routine?\u003c\/h3\u003e\n\n\u003cp\u003eYes—applied correctly, the crème helps maintain curl definition over several days by sealing in moisture and reducing frizz that causes shape loss. Refreshing with a small amount of water or a light leave-in spritz revives curl structure without buildup. For extended wear, use sparingly on midlengths and ends during touch-ups.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSupports multi-day definition with moisture retention and frizz control\u003c\/li\u003e\n  \u003cli\u003eEasy to refresh with water or a lightweight spritz between washes\u003c\/li\u003e\n  \u003cli\u003eSparse reapplication prevents heaviness or product accumulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: As I Am Curling Crème is aimed at people with natural curls, coils or textured hair who want defined, touchable styles without stiffness. It works well for wash-and-go enthusiasts, those who favor flexible hold and shine, and anyone looking to enhance curl pattern while protecting moisture. Ideal for all curl types seeking controlled definition and reduced frizz in everyday styling.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is As I Am Curling Crème good for all curl types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It works on a wide range of curl patterns by enhancing definition and controlling frizz while remaining lightweight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product should I use per application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a dime- to quarter-sized amount per section, adjusting based on hair length and density to avoid buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":51486618026217,"sku":"B07MCDGJZJ","price":60.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/as-i-am-curling-creme-front-jar.jpg?v=1783229150","url":"https:\/\/cervaaustralia.com\/products\/as-i-am-curling-creme-8-oz-lightweight-curl-coil-definer-with-ceramides-for-hi-definition-shine","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}