{"product_id":"amika-normcore-signature-shampoo-500ml-daily-hydrating-cleanser-for-normal-to-dry-hair-adds-softness-shine","title":"Amika Normcore Signature Shampoo 500ml — daily hydrating cleanser for normal-to-dry hair, adds softness \u0026 shine","description":"\u003cp\u003e\u003cstrong\u003eAmika Normcore Signature Shampoo is an everyday cleansing formula that gently removes buildup while restoring hydration, softness and shine for normal-to-dry hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated as a daily-use shampoo, this 500ml bottle combines mild surfactants with a cocktail of vitamins and antioxidants to refresh hair and scalp without stripping natural moisture. When paired with the matching conditioner, it has been tested to leave hair noticeably more conditioned; the formula emphasizes lightweight fatty acids to revive dull strands and improve scalp feel. The scent-forward, salon-style presentation and large size make it practical for home use or to keep at the bathroom sink as part of a simple, effective routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo cleanse without overdrying?\u003c\/h3\u003e\n\u003cp\u003eThe Normcore Signature Shampoo uses gentle cleansing agents that lift oil and styling residue while preserving the hair’s natural lipid layer. Rather than relying on harsh sulfates, the formula focuses on balancing cleanliness with moisture retention so the hair feels clean but not brittle.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGently removes dirt, excess oil and product buildup\u003c\/li\u003e\n  \u003cli\u003eFatty acids provide lightweight hydration to avoid a stripped feeling\u003c\/li\u003e\n  \u003cli\u003epH-balanced approach to support scalp comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat benefits will I notice after regular use?\u003c\/h3\u003e\n\u003cp\u003eWith routine use, hair looks smoother, feels softer and reflects more light—signs of improved manageability and surface condition. The shampoo also targets scalp condition, helping it feel balanced and less prone to dryness or tightness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImproved softness and surface shine\u003c\/li\u003e\n  \u003cli\u003eVisibly better scalp condition with less dryness\u003c\/li\u003e\n  \u003cli\u003eEnhanced manageability when followed by the matching conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich hair types and concerns is it best for?\u003c\/h3\u003e\n\u003cp\u003eNormcore Signature Shampoo is tailored for normal to dry hair types that need everyday cleansing plus hydration without heavy residue. It’s a straightforward choice for people who want a simple, well-rounded product to maintain softness and scalp health rather than a targeted treatment for specific issues.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for normal, dry or slightly porous hair\u003c\/li\u003e\n  \u003cli\u003eGood for daily or frequent washing routines\u003c\/li\u003e\n  \u003cli\u003eNot specialized for intense repair or color protection alone\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it to get the best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather gently at the scalp, then rinse thoroughly; repeat if hair is heavily styled or very oily. For optimal conditioning and the best texture improvements, follow with Amika Normcore Signature Conditioner as a system.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a quarter-sized amount for short hair, more for longer lengths\u003c\/li\u003e\n  \u003cli\u003eMassage into scalp for 30–60 seconds, then rinse well\u003c\/li\u003e\n  \u003cli\u003ePair with the matching conditioner to maximize conditioning benefits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: People seeking a reliable, salon-quality daily shampoo that balances cleansing and moisture will appreciate Amika Normcore Signature Shampoo. It suits those who want a simple routine to maintain softness, shine and a healthier-feeling scalp—especially shoppers who prefer professional-feeling packaging, fragrance-forward haircare, and a straightforward system when combined with the companion conditioner. This 500ml size is practical for regular at-home use, households sharing a product, or anyone who likes to stock a dependable everyday shampoo.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eVisibly improves scalp condition\u003c\/li\u003e\n  \u003cli\u003eGently cleanses scalp and hair\u003c\/li\u003e\n  \u003cli\u003eFatty acids weightlessly hydrate and revive dullness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Eau\/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance\/Parfum, Hippophae Rhamnoides (Sea Buckthorn\/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it gently cleanses and hydrates, but pair with color-safe products for best color retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Amika Normcore Signature Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for daily or frequent use; adjust frequency based on your scalp’s oiliness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":51487779258601,"sku":"B0B41BDDKL","price":121.83,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/amika-normcore-front-packaging-500ml.jpg?v=1783291488","url":"https:\/\/cervaaustralia.com\/products\/amika-normcore-signature-shampoo-500ml-daily-hydrating-cleanser-for-normal-to-dry-hair-adds-softness-shine","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}