{"product_id":"american-crew-matte-clay-hair-styling-3-oz-strong-workable-hold-natural-matte-texture","title":"AMERICAN CREW Matte Clay hair styling 3 oz — strong workable hold, natural matte texture","description":"\u003cb\u003eAmerican Crew Matte Clay is a styling clay that delivers textured volume with a strong, workable hold and a natural matte finish.\u003c\/b\u003e\n\u003cp\u003eMade for men who want defined, textured hairstyles without shine, American Crew Matte Clay combines clay and wax ingredients to thicken strands, increase separation and keep styles in place all day. The 3 oz size is convenient for daily use, travel, or trialing the product. It works best on short to medium hair and provides control without stiffness, letting you restyle as needed.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this clay create texture without looking greasy?\u003c\/h3\u003e\n\u003cp\u003eThe formula blends mineral clays and lightweight waxes that coat hair fibers for thicker feel and separation while absorbing excess oils to prevent shine. Instead of leaving a glossy coat, it dries down to a soft, matte surface that emphasizes natural movement and definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMineral clays increase strand thickness and grit for separation.\u003c\/li\u003e\n  \u003cli\u003eLightweight waxes allow pliability and hold without tackiness.\u003c\/li\u003e\n  \u003cli\u003eMattifying agents reduce unwanted shine for a natural appearance.\u003c\/li\u003e\n  \u003cli\u003eGives texture that photographs well and suits casual or refined styles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat level of hold and restyling can I expect during the day?\u003c\/h3\u003e\n\u003cp\u003eExpect a firm yet workable hold that secures your shape while allowing you to rework the hair with fingers during the day. It keeps volume and texture intact for long periods, but remains flexible enough for touch-ups without flaking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStrong hold secures styles throughout daily activities.\u003c\/li\u003e\n  \u003cli\u003eWorkable consistency enables reshaping with your hands.\u003c\/li\u003e\n  \u003cli\u003eNon-flaking finish preserves clean look and touchability.\u003c\/li\u003e\n  \u003cli\u003eSuitable for layering with other light products if extra control is needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply American Crew Matte Clay for best results?\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between your palms until it softens, then work through dry or slightly damp hair from roots to ends. Use fingertips to lift and separate sections for defined texture, and add more product sparingly to build hold without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a pea-sized amount; increase as needed for hair length or thickness.\u003c\/li\u003e\n  \u003cli\u003eApply at roots for lift or mid-lengths for separation and definition.\u003c\/li\u003e\n  \u003cli\u003eDry hair yields more texture; damp hair gives smoother control.\u003c\/li\u003e\n  \u003cli\u003eLayer carefully—this product builds without becoming greasy if used judiciously.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product work on different hair types and lengths?\u003c\/h3\u003e\n\u003cp\u003eMatte Clay performs best on short to medium hair and on hair that benefits from added grit and thickness. Thinner hair gains perceived volume and hold, while thicker hair receives extra control and texture; very long or very fine hair may require complementary products for optimal results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShort to medium lengths: ideal for structured, textured looks.\u003c\/li\u003e\n  \u003cli\u003eFine hair: adds body and manageability when used sparingly.\u003c\/li\u003e\n  \u003cli\u003eThick hair: provides control and separation without stiffness.\u003c\/li\u003e\n  \u003cli\u003eCurly hair: can enhance definition but test small amounts first.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: American Crew Matte Clay 3 oz is aimed at men seeking a reliable, everyday styling product that creates matte texture, lasting hold and natural movement without shine. It’s a solid choice for commuters, professionals and anyone who prefers finger-styled looks that can be refreshed throughout the day. The compact 3 oz jar makes it practical for gym bags, travel kits and counters where space is limited.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Kaolin, Petrolatum, Cera Alba\/Beeswax\/Cire D’abeille, PEG-7 Glyceryl Cocoate, Oleth-10, Cera Carnauba\/Copernicia Cerifera (Carnauba) Wax\/Cire De Carnauba, Paraffinum Liquidum\/Mineral Oil\/Huile Minérale, Parfum (Fragrance), Benzyl Alcohol, Citral, Citronellol, Geraniol, Limonene, Linalool, Ethylparaben, Methylparaben, Phenoxyethanol, Sodium Benzoate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is American Crew Matte Clay suitable for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for everyday styling and can be reapplied or restyled throughout the day without flaking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product should I use on short hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a pea-sized amount, warm between palms, and add more only if needed to avoid buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"AMERICAN CREW","offers":[{"title":"Default Title","offer_id":51485254353129,"sku":"B07R4CNDRM","price":66.77,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/american-crew-matte-clay-front-jar.jpg?v=1783183702","url":"https:\/\/cervaaustralia.com\/products\/american-crew-matte-clay-hair-styling-3-oz-strong-workable-hold-natural-matte-texture","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}