{"product_id":"alterna-caviar-anti-aging-replenishing-moisture-shampoo-8-5-oz-sulfate-free-color-protecting-hydration","title":"Alterna CAVIAR Anti-Aging Replenishing Moisture Shampoo 8.5 oz — Sulfate-Free, Color-Protecting Hydration","description":"\u003cp\u003e\u003cstrong\u003eAlterna CAVIAR Anti-Aging Replenishing Moisture Shampoo is a luxury moisturizing shampoo that replenishes dry, aging hair while helping protect color and defend against daily damage.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis sulfate-free formula pairs Alterna's signature CAVIAR Extract with Sea Silk technology to restore moisture balance, smooth the hair surface, and boost shine after a single wash. Designed as the cleansing step in a replenishing system, the shampoo targets dryness, brittleness and environmental stressors that make hair look and feel older. Gentle surfactants cleanse without stripping, and the formula is optimized to work with the matching Replenishing Moisture Conditioner for improved manageability and thermal protection.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo improve dry, brittle hair?\u003c\/h3\u003e\n\u003cp\u003eThe CAVIAR formula delivers replenishing lipids and moisture-binding ingredients to soften and smooth hair strands. It helps reduce tangles and makes hair easier to comb, creating a healthier-looking surface that reflects more light. Visible improvement can be noticed after one use when paired with the conditioner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains CAVIAR Extract and Sea Silk to nourish and hydrate.\u003c\/li\u003e\n  \u003cli\u003eRestores moisture balance to reduce roughness and frizz.\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants remove buildup without over-drying.\u003c\/li\u003e\n  \u003cli\u003eWorks best as part of the Replenishing Moisture system.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help protect my color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula is created to protect color vibrancy by replenishing moisture that can cause color to fade when hair is dry or damaged. By smoothing the cuticle and reducing surface degradation, it helps preserve salon color between treatments. It’s suitable for colored hair and designed to be color-conscious without harsh sulfates.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMoisture-rich ingredients help lock in color and reduce fade.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing preserves dye integrity.\u003c\/li\u003e\n  \u003cli\u003eWorks with the conditioner to enhance color protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it defend hair from heat and everyday aggressors?\u003c\/h3\u003e\n\u003cp\u003eAlterna’s system targets environmental, physical and chemical stress to improve the hair’s resilience. When used with the matching conditioner, clinical testing showed greatly reduced breakage and added thermal protection. The shampoo helps prepare strands so styling tools and daily wear create less cumulative damage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHelps defend against environmental and mechanical damage.\u003c\/li\u003e\n  \u003cli\u003eClinically paired with the conditioner to reduce breakage significantly.\u003c\/li\u003e\n  \u003cli\u003eSupports thermal protection up to high styling temperatures when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect after using it?\u003c\/h3\u003e\n\u003cp\u003eExpect softer, smoother and shinier hair after cleansing, with improved detangling and manageability. Results are most noticeable when the shampoo is used alongside the CAVIAR Anti-Aging Replenishing Moisture Conditioner. Continued use helps maintain moisture balance and aesthetic improvements in texture and sheen.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant softness and shine after one wash for many users.\u003c\/li\u003e\n  \u003cli\u003eReduced breakage and improved manageability with system use.\u003c\/li\u003e\n  \u003cli\u003eCleaner, hydrated hair that looks less frizzy and more polished.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Alterna CAVIAR Anti-Aging Replenishing Moisture Shampoo is intended for people with dry, aging, color-treated or chemically processed hair who want a luxury cleansing option that focuses on moisture restoration and protection. It’s a good choice for anyone looking to smooth surface texture, enhance shine and pair a restorative shampoo with a complementary conditioner to help minimize breakage and heat-related stress.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Cocamidopropylamine Oxide, Acrylates Copolymer, Methyl Gluceth-20, Glycereth-26, Glycol Distearate, Alaria Esculenta Extract, Helianthus Annuus (Sunflower) Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Butyrospermum Parkii (Shea) Butter, Soy Amino Acids, Saccharomyces\/Magnesium Ferment, Saccharomyces\/Copper Ferment, Saccharomyces\/Silicon Ferment, Saccharomyces\/Zinc Ferment, Saccharomyces\/Iron Ferment, Phospholipids, Tocopheryl Acetate, Superoxide Dismutase, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Caviar Extract, Glycerin, Polysilicone-15, Ascorbic Acid, Divinyldimethicone\/Dimethicone Copolymer, Guar Hydroxypropyltrimonium Chloride, Butylene Glycol, Caprylyl Glycol, Amodimethicone, Alcohol, Decyl Glucoside, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Polyquaternium-7, Polyquaternium-10, Citric Acid, Aminomethyl Propanol, Pentasodium Triphosphate, Acetic Acid, Sodium Acetate, Sodium Phytate, Disodium EDTA, Tetrasodium EDTA, Lauryl Alcohol, C11-15 Pareth-7, C12-13 Pareth-3, C12-13 Pareth-23, Laureth-9, Trideceth-12, PEG-4 Laurate, PEG-4 Dilaurate, Hexylene Glycol, Isopropyl Alcohol, PEG-4, Chlorphenesin, Phenoxyethanol, Iodopropynyl Butylcarbamate, Benzoic Acid, Potassium\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula is formulated to be color-conscious and helps maintain color vibrancy while restoring moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use it for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as your regular shampoo; for best results combine with the matching Replenishing Moisture Conditioner each wash.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Alterna","offers":[{"title":"Default Title","offer_id":51488953794793,"sku":"B007N1D4OI","price":113.59,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/alterna-caviar-shampoo-front-bottle_2e563857-2bd4-461f-88b9-8b9a56870c12.jpg?v=1783304977","url":"https:\/\/cervaaustralia.com\/products\/alterna-caviar-anti-aging-replenishing-moisture-shampoo-8-5-oz-sulfate-free-color-protecting-hydration","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}