{"product_id":"alterna-caviar-anti-aging-replenishing-moisture-shampoo-33-8-oz-hydrating-heat-defense-formula","title":"Alterna Caviar Anti-Aging Replenishing Moisture Shampoo 33.8 oz — Hydrating, Heat-Defense Formula","description":"\u003cp\u003e\u003cstrong\u003eAlterna Caviar Anti-Aging Replenishing Moisture Shampoo is a salon-grade cleansing treatment formulated to restore hydration, improve manageability, and defend hair from daily damage.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis oversized 33.8-ounce bottle combines the brand’s signature caviar extract with Sea Silk® to feed strands lost nutrients and return softness and shine after a single wash. The lightweight lather lifts away dirt and buildup while replenishing moisture, making hair feel smoother, less fragile, and easier to style. When used alongside the matching conditioner, the system supports thermal defense and helps lower breakage for healthier-looking hair over time.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo improve dry or brittle hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula targets moisture depletion by infusing hair with nourishing lipids and antioxidants that help replenish what aging or stress can strip away. It smooths the cuticle to reduce friction and tangling, which makes hair easier to detangle and style.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains caviar extract and Sea Silk® to restore oils and shine\u003c\/li\u003e\n  \u003cli\u003eRebalances hydration for softer, more pliable strands\u003c\/li\u003e\n  \u003cli\u003eLeaves hair smoother to the touch after one use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it protect my hair from heat and styling damage?\u003c\/h3\u003e\n\u003cp\u003eUsed as a duo with the Replenishing Moisture Conditioner, this shampoo contributes to measurable thermal protection compared with untreated hair. It also helps strengthen hair so it’s less likely to break under heat or mechanical stress.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSupports heat protection up to 450°F when paired with the conditioner\u003c\/li\u003e\n  \u003cli\u003eReduces breakage by more than 99% in clinical testing when used as directed\u003c\/li\u003e\n  \u003cli\u003eHelps hair maintain smoothness during blow-drying and styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the AGE-CONTROL COMPLEX® special?\u003c\/h3\u003e\n\u003cp\u003eThe AGE-CONTROL COMPLEX® blends caviar-derived ingredients with targeted antioxidants to replenish nutrients hair tends to lose with time and environmental exposure. Rather than masking effects, the complex aims to restore resilience and vibrancy so hair looks and performs better with continued use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProprietary mix designed to address age-related signs in hair\u003c\/li\u003e\n  \u003cli\u003eDelivers antioxidants that help protect against environmental stressors\u003c\/li\u003e\n  \u003cli\u003eImproves manageability and visual vibrancy over repeated washes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the 33.8 oz bottle to get best results?\u003c\/h3\u003e\n\u003cp\u003eDispense a small amount into wet hair, massage gently to build a light lather, then rinse completely. For maximum benefits, follow with Alterna Caviar Anti-Aging Replenishing Moisture Conditioner and use regularly to maintain softness and protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather, and rinse; repeat if hair is very oily or product-heavy\u003c\/li\u003e\n  \u003cli\u003ePair with the matching conditioner to unlock thermal protection and lower breakage\u003c\/li\u003e\n  \u003cli\u003eIdeal for daily or regular use depending on hair type and styling routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This shampoo is suited for people noticing dryness, increased tangling, or dullness from aging, environmental exposure, chemical services, or frequent heat styling. The large 33.8-ounce size works well for households, frequent washers, or anyone who prefers salon-quality care at home and wants a moisture-focused system that supports strength, manageability, and shine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Cocamidopropylamine Oxide, Acrylates Copolymer, Methyl Gluceth-20, Glycereth-26, Glycol Distearate, Alaria Esculenta Extract, Helianthus Annuus (Sunflower) Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Butyrospermum Parkii (Shea) Butter, Soy Amino Acids, Saccharomyces\/Magnesium Ferment, Saccharomyces\/Copper Ferment, Saccharomyces\/Silicon Ferment, Saccharomyces\/Zinc Ferment, Saccharomyces\/Iron Ferment, Phospholipids, Tocopheryl Acetate, Superoxide Dismutase, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Caviar Extract, Glycerin, Polysilicone-15, Ascorbic Acid, Divinyldimethicone\/Dimethicone Copolymer, Guar Hydroxypropyltrimonium Chloride, Butylene Glycol, Caprylyl Glycol, Amodimethicone, Alcohol, Decyl Glucoside, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Polyquaternium-7, Polyquaternium-10, Citric Acid, Aminomethyl Propanol, Pentasodium Triphosphate, Acetic Acid, Sodium Acetate, Sodium Phytate, Disodium EDTA, Tetrasodium EDTA, Lauryl Alcohol, C11-15 Pareth-7, C12-13 Pareth-3, C12-13 Pareth-23, Laureth-9, Trideceth-12, PEG-4 Laurate, PEG-4 Dilaurate, Hexylene Glycol, Isopropyl Alcohol, PEG-4, Chlorphenesin, Phenoxyethanol, Iodopropynyl Butylcarbamate, Benzoic Acid, Potassium Sorbate, Methylisothiazolinone, Sodium Benzoate, Fragrance (Parfum). (10-16-35249)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is designed to hydrate and protect and is suitable for color-treated hair when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use it for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as your regular cleansing shampoo; frequency depends on hair type—daily for very dry or thick hair, alternate days for fine hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Alterna","offers":[{"title":"Default Title","offer_id":51488107593961,"sku":"B07JLJMXTJ","price":191.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/alterna-caviar-front-label.jpg?v=1783302450","url":"https:\/\/cervaaustralia.com\/products\/alterna-caviar-anti-aging-replenishing-moisture-shampoo-33-8-oz-hydrating-heat-defense-formula","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}