{"product_id":"alterna-caviar-anti-aging-multiplying-volume-shampoo-8-5-fl-oz-sulfate-free-color-safe-volume-boost","title":"Alterna Caviar Anti-Aging Multiplying Volume Shampoo, 8.5 fl oz — Sulfate-Free, Color-Safe Volume Boost","description":"\u003cp\u003e\u003cstrong\u003eAlterna Caviar Anti-Aging Multiplying Volume Shampoo is a lightweight, daily cleanser designed to boost hair fullness and reduce breakage while preserving color and moisture.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade shampoo uses a Marine Plumping Complex with omega-rich caviar-derived ingredients and SeaSilk to strengthen strands and create visible lift from root to tip. It cleanses gently—without sulfates, parabens, phthalates or synthetic color—so it’s safe for color-treated hair and suitable for straight, wavy, curly and coily textures. When combined with the matching conditioner and styling mist, clinical testing and consumer feedback report noticeably multiplied volume over repeated use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo add volume without drying hair out?\u003c\/h3\u003e\n\u003cp\u003eRather than stripping oils, the formula balances light moisture retention with lift. Marine-inspired actives supply omega fatty acids that plump the hair shaft and SeaSilk helps maintain softness, so strands feel fuller without a brittle finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMarine Plumping Complex strengthens and thickens individual fibers\u003c\/li\u003e\n  \u003cli\u003eSeaSilk smooths cuticles to preserve shine while boosting body\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants provide gentle cleansing for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo keep my color looking bright?\u003c\/h3\u003e\n\u003cp\u003eYes—Color Hold technology is formulated to lock in pigment brightness while you cleanse. The product avoids harsh detergents and synthetic color additives, helping dyed hair retain vibrancy longer between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated without SLS\/SLES to limit color fading\u003c\/li\u003e\n  \u003cli\u003eNo synthetic color or DEA\/TEA, reducing risk of pigment stripping\u003c\/li\u003e\n  \u003cli\u003eDesigned to be used with the full Caviar Anti-Aging volume regimen for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for maximum multiplying effect?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage gently into the scalp to lift roots, then rinse thoroughly. Follow with the Multiplying Volume Conditioner and finish with the Miracle Multiplying Volume Mist for layered body and lasting hold.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as needed on fine-to-thin hair types\u003c\/li\u003e\n  \u003cli\u003ePair with the matching conditioner and styling mist for clinical-level fullness\u003c\/li\u003e\n  \u003cli\u003eConcentrate massage at the roots to stimulate volume formation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for sensitive scalps and multiple hair types?\u003c\/h3\u003e\n\u003cp\u003eThe clean formulation removes many common irritants—like parabens, phthalates and petrochemicals—and avoids harsh sulfates, making it gentler for many users. Still, those with specific allergies should check ingredient lists and perform a patch test if concerned.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of parabens, phthalates and synthetic color\u003c\/li\u003e\n  \u003cli\u003eSuitable for color-treated hair across straight, wavy, curly and coily textures\u003c\/li\u003e\n  \u003cli\u003eContains luxury caviar extract rich in vitamins and minerals to defend hair integrity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Alterna Caviar Anti-Aging Multiplying Volume Shampoo is aimed at people with fine, limp or thinning hair who want weightless lift and improved strand resilience while preserving color. It’s ideal for daily use by anyone seeking salon-level volume with a cleaner ingredient set, and works best when paired with the full Multiplying Volume regimen for amplified results.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Cocamidopropyl Betaine, Sodium Methyl 2-Sulfolaurate, Disodium 2-Sulfolaurate, Sodium Methyl Cocoyl Taurate, Lauramide MEA, Acrylates\/Vinyl Neodecanoate Crosspolymer, Glycereth-26, Caviar Extract, Alaria Esculenta Extract, Helianthus Annuus (Sunflower) Seed Oil, Macrocystis Pyrifera (Kelp) Extract, Linum Usitatissimum (Linseed) Seed Oil, Butyrospermum Parkii (Shea) Butter, Keratin, Hydrolyzed Keratin, Biotin, Phospholipids, Saccharomyces\/Magnesium Ferment, Saccharomyces\/Copper Ferment, Saccharomyces\/Silicon Ferment, Saccharomyces\/Zinc Ferment, Saccharomyces\/Iron Ferment, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Superoxide Dismutase, Ascorbic Acid, Polysilicone-15, Tocopherol, Glycerin, Panthenol, Sodium Lauroyl Sarcosinate, VP\/DMAPA Acrylates Copolymer, Cetrimonium Chloride, PEG-150 Distearate, Disodium EDTA, Citric Acid, Butylene Glycol, Tetrasodium EDTA, Phenoxyethanol, Potassium Sorbate, Hydroxypropyl Cyclodextrin, Silicone Quaternium-8, Silicone Quaternium-16, Benzalkonium Chloride, Undeceth-11, Butyloctanol, Undeceth-5, Iodopropynyl Butylcarbamate, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum). (10-16-35470)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula includes Color Hold technology and avoids harsh sulfates and synthetic color to help preserve dyed hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the shampoo for best volume?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Daily use is safe; for amplified fullness, follow with the matching conditioner and Miracle Multiplying Volume Mist.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Alterna","offers":[{"title":"Default Title","offer_id":51487910559977,"sku":"B07KKHX3CV","price":102.48,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/alterna-caviar-front-packaging_60d51120-34f6-44df-908e-dcb6af0de7d3.jpg?v=1783295105","url":"https:\/\/cervaaustralia.com\/products\/alterna-caviar-anti-aging-multiplying-volume-shampoo-8-5-fl-oz-sulfate-free-color-safe-volume-boost","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}