{"product_id":"almay-volume-conditioning-mascara-40-blackest-black-waterproof-hydrating-long-wear-volume-sensitive-eye-formula","title":"Almay Volume \u0026 Conditioning Mascara — 40 Blackest Black Waterproof, Hydrating Long-Wear Volume \u0026 Sensitive Eye Formula","description":"\u003cp\u003e\u003cstrong\u003eAlmay Volume \u0026amp; Conditioning Mascara in 40 Blackest Black is a lightweight, hydrating mascara that builds fuller, longer-looking lashes with comfortable, long-wear hold.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis mascara blends lash care and dramatic effect: a nourishing formula with a conditioning complex hydrates and helps maintain the look of healthy lashes while a peanut-shaped brush fans and defines each lash. The formula is buildable and formulated for sensitive eyes—fragrance-free, hypoallergenic, ophthalmologist tested, and available in waterproof and non-waterproof options. Packaging uses high percentages of post-consumer recycled (PCR) materials and the brush bristles are made from plant-derived fibers, reflecting an eco-conscious design.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara create volume without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight formula layers easily so you can add depth without stiffness or clumps. Conditioning agents help lashes remain flexible and smooth, while the brush deposits product evenly from root to tip.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable pigment for controlled layering\u003c\/li\u003e\n  \u003cli\u003eNon-clumping, smooth application\u003c\/li\u003e\n  \u003cli\u003eConditioning complex to maintain lash flexibility\u003c\/li\u003e\n  \u003cli\u003ePeanut-shaped brush reaches inner and outer lashes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay put through a long day or in humid conditions?\u003c\/h3\u003e\n\u003cp\u003eThis long-wear formula is designed to resist smudging and transfer for up to 24 hours, with a waterproof variant available for extra humidity or moisture resistance. The finish stays intact without flaking when applied and allowed to set properly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 24-hour wear when applied as directed\u003c\/li\u003e\n  \u003cli\u003eWaterproof version for added moisture protection\u003c\/li\u003e\n  \u003cli\u003eNon-smudging and non-flaking finish\u003c\/li\u003e\n  \u003cli\u003eComfortable wear that won’t weigh lashes down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the brush and formula better for sensitive eyes?\u003c\/h3\u003e\n\u003cp\u003eThe applicator uses 100% plant-derived bristles shaped to reach and separate each lash, minimizing pulling or irritation. The formula avoids common irritants and is ophthalmologist tested, making it suitable for people who need gentler eye cosmetics.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic and fragrance-free formulation\u003c\/li\u003e\n  \u003cli\u003eFree from parabens, SLS, mineral oil, DMDM Hydantoin, Triclosan\u003c\/li\u003e\n  \u003cli\u003eOphthalmologist tested and suitable for sensitive eyes\u003c\/li\u003e\n  \u003cli\u003ePlant-derived bristle brush reduces friction on lashes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does Almay address sustainability with this product?\u003c\/h3\u003e\n\u003cp\u003eAlmay reduces environmental impact through recycled materials and plant-based components. The mascara vial and cap use high percentages of post-consumer recycled (PCR) plastic, and the brush bristles are plant-derived, reflecting a commitment to more sustainable packaging and materials.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVial made with 95% PCR material\u003c\/li\u003e\n  \u003cli\u003eCap made with 96% PCR material\u003c\/li\u003e\n  \u003cli\u003eBrush bristles are 100% plant-derived\u003c\/li\u003e\n  \u003cli\u003eClean, cruelty-free formulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Almay Volume \u0026amp; Conditioning Mascara in 40 Blackest Black is ideal for buyers who want visible lash volume and definition without harsh ingredients or heavy wear. It's suited to people with sensitive eyes, those seeking long-lasting wear—including waterproof options—and anyone looking for a mascara that combines cosmetic performance with gentler, more sustainable ingredients and packaging.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIsododecane, Aqua\/Water\/Eau, Cera Alba\/Beeswax\/Cire D'abeille, Cyclopentasiloxane, Trimethylsiloxysilicate, Polyglyceryl-3 Beeswax, Disteardimonium Hectorite, Cera Carnauba\/Copernicia Cerifera (Carnauba) Wax\/Cire De Carnauba, VP\/Eicosene Copolymer, Synthetic Beeswax, Silica, VP\/Hexadecene Copolymer, Glycerin, Acrylates Copolymer, Biotinoyl Tripeptide-1, Ethylhexylglycerin, Laureth-21, Octyldodecanol, Panthenol, Phenoxyethanol, Sodium Dehydroacetate, Iron Oxides (CI 77499). B02163.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s hypoallergenic, ophthalmologist tested, fragrance-free, and formulated without common irritants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does the waterproof shade really last all day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The waterproof formula is designed for extended moisture resistance and up to 24-hour wear when applied correctly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Almay","offers":[{"title":"Default Title","offer_id":51492098015465,"sku":"B09L1JLTBS","price":56.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/almay-volume-conditioning-mascara-front-packaging.jpg?v=1783354544","url":"https:\/\/cervaaustralia.com\/products\/almay-volume-conditioning-mascara-40-blackest-black-waterproof-hydrating-long-wear-volume-sensitive-eye-formula","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}