{"product_id":"almay-volume-conditioning-mascara-30-black-brown-hydrating-buildable-24h-wear","title":"Almay Volume \u0026 Conditioning Mascara — 30 Black Brown, Hydrating, Buildable 24H Wear","description":"\u003cp\u003e\u003cstrong\u003eAlmay Volume \u0026amp; Conditioning Mascara in 30 Black Brown is a lightweight, buildable mascara that hydrates lashes while creating fuller, fanned volume with up to 24-hour comfortable wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis mascara blends a caring eyelash complex with a plant-derived brush and recycled packaging to deliver visible volume without heavy residue. The formula is designed for sensitive eyes—fragrance-free, hypoallergenic and ophthalmologist tested—so you can layer product for impact while keeping lashes nourished. The result is fuller-looking, conditioned lashes that resist clumping and smudging throughout the day.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara create volume without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe formula is lightweight and buildable, allowing you to add layers until you reach the desired fullness without stiffness. It contains a lash conditioning complex that smooths and hydrates each strand, preventing the crunchy feel common with some volumizing mascaras.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable texture for gradual volume\u003c\/li\u003e\n  \u003cli\u003eHydrating complex keeps lashes flexible\u003c\/li\u003e\n  \u003cli\u003eNon-clumping finish for natural separation\u003c\/li\u003e\n  \u003cli\u003eComfortable wear up to 24 hours\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the brush effective for fanned, fuller lashes?\u003c\/h3\u003e\n\u003cp\u003eThe specialized peanut-shaped brush is engineered to reach both inner and outer lashes, coating them evenly from root to tip. Its design promotes a fanned-out look by distributing product across each lash, so you get visible lift and spread without heavy loading.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePeanut-shaped head covers small and large lashes\u003c\/li\u003e\n  \u003cli\u003e100% plant-derived bristles for even application\u003c\/li\u003e\n  \u003cli\u003eSeparates lashes to avoid clumps\u003c\/li\u003e\n  \u003cli\u003eDesigned for consistent, repeatable results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for sensitive eyes or contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eYes—this mascara was formulated with sensitive eyes in mind and has been ophthalmologist tested. It’s free of added parabens, SLS, mineral oil, DMDM Hydantoin, Triclosan and fragrance, reducing common irritants while still providing cosmetic performance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic and fragrance-free\u003c\/li\u003e\n  \u003cli\u003eOphthalmologist tested for safety\u003c\/li\u003e\n  \u003cli\u003eSuitable for contact lens wearers\u003c\/li\u003e\n  \u003cli\u003eGentle conditioning ingredients minimize irritation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this product reflect sustainable and clean beauty choices?\u003c\/h3\u003e\n\u003cp\u003eThe mascara combines a clean formulation with packaging and applicator choices that lower environmental impact. The vial and cap use high percentages of post-consumer recycled (PCR) material, and the brush bristles are plant-derived, aligning performance with thoughtful sourcing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVial made with 95% PCR material\u003c\/li\u003e\n  \u003cli\u003eCap made with 96% PCR material\u003c\/li\u003e\n  \u003cli\u003eBrush bristles are 100% plant-derived\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and formulated without several common additives\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Ideal for anyone seeking a conditioning, everyday mascara that boosts volume without compromise—especially those with sensitive eyes, contact lens wearers, or shoppers who prefer cleaner beauty ingredients and recycled packaging. If you want a non-crunchy, long-wear finish that layers easily and keeps lashes feeling nourished, Almay Volume \u0026amp; Conditioning Mascara in 30 Black Brown is designed to deliver visible fullness with gentle care.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Cera Carnauba\/Copernicia Cerifera (Carnauba) Wax\/Cire De Carnauba, Oryza Sativa (Rice) Bran Wax, Cyclopentasiloxane, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Candelilla Cera\/Euphorbia Cerifera (Candelilla) Wax\/Cire De Candelilla, Acacia Senegal Gum, Glycerin, Propylene Glycol, Aminomethyl Propanediol, Ascorbyl Palmitate, Biotinoyl Tripeptide-1, C18-36 Acid Triglyceride, Ethylhexylglycerin, Panthenol, Polyvinyl Alcohol, Polyvinyl Stearyl Ether, VP\/VA Copolymer, Phenoxyethanol, May Contain\/Peut Contenir\/Puede Contener [+\/-: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)]. B02166.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Almay Volume \u0026amp; Conditioning Mascara last on lashes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated to wear comfortably up to 24 hours without clumping or smudging.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—this hypoallergenic, fragrance-free formula is ophthalmologist tested and suitable for sensitive eyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Almay","offers":[{"title":"Default Title","offer_id":51492097982697,"sku":"B09L1KSM2P","price":55.88,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/almay-mascara-front-packaging_991acea0-42e3-4275-87ca-3b9612f7c399.jpg?v=1783354543","url":"https:\/\/cervaaustralia.com\/products\/almay-volume-conditioning-mascara-30-black-brown-hydrating-buildable-24h-wear","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}