{"product_id":"almay-truly-lasting-liquid-foundation-280-warm-lightweight-long-wearing-16h-natural-luminous-finish","title":"Almay Truly Lasting Liquid Foundation 280 Warm — Lightweight, Long‑Wearing 16H Natural Luminous Finish","description":"\u003cp\u003e\u003cstrong\u003eAlmay Truly Lasting Liquid Foundation in 280 Warm is a lightweight, long-wearing foundation that delivers buildable light-to-medium coverage with a naturally luminous finish.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis liquid foundation is formulated to stay put through long days and warm conditions while feeling weightless on skin. Enriched with vitamin E and lemon extract, the formula aims to smooth and brighten skin tone without heavy fragrance. Dermatologist-tested, hypoallergenic, cruelty-free, and designed to layer easily with powders and blushes, this 1 fl oz bottle comes in seven shades so you can find a close match for everyday wear.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will this foundation last on my skin?\u003c\/h3\u003e\n\u003cp\u003eThis Almay foundation is created to resist transfer and maintain coverage for extended periods—up to 16 hours in typical wear scenarios. It’s formulated to tolerate heat and humidity better than many lightweight liquid bases, helping makeup stay consistent from morning through evening.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 16 hours wear time in standard conditions\u003c\/li\u003e\n  \u003cli\u003eResists rubbing off during daily activities\u003c\/li\u003e\n  \u003cli\u003ePerforms well in warm, humid environments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat level of coverage and finish can I expect?\u003c\/h3\u003e\n\u003cp\u003eThe product provides a light-to-medium, buildable coverage that blends smoothly for a natural, luminous finish. It’s designed to even skin tone and subtly brighten without looking cakey or overly matte.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a light layer for sheer coverage\u003c\/li\u003e\n  \u003cli\u003eBuild to medium coverage in areas that need more evening\u003c\/li\u003e\n  \u003cli\u003eLeaves a natural luminosity rather than a heavy sheen\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes this foundation help skin look healthier or brighter?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula includes vitamin E and lemon extract, ingredients chosen to help the skin appear smoother and more radiant. While not a treatment product, these components contribute to a fresher-looking complexion when worn regularly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVitamin E supports a smoother skin appearance\u003c\/li\u003e\n  \u003cli\u003eLemon extract helps impart a brightened look\u003c\/li\u003e\n  \u003cli\u003eDesigned to reduce the look of dullness after restless nights\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for sensitive skin and daily use?\u003c\/h3\u003e\n\u003cp\u003eFormulated to be hypoallergenic and dermatologist tested, this foundation is fragrance-free and marketed for sensitive skin types. It’s cruelty-free and described as clean, making it a practical choice for everyday makeup routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic and dermatologist tested\u003c\/li\u003e\n  \u003cli\u003eFragrance-free formula to minimize irritation risk\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and compliant with clean-beauty preferences\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Almay Truly Lasting Liquid Foundation in 280 Warm is suited to anyone seeking a lightweight, buildable foundation that stays put through long days and warm conditions. It works well for people who want a natural, radiant finish without heavy coverage, prefer fragrance-free formulations, and look for dermatologist-tested, cruelty-free options in everyday makeup.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Cyclohexasiloxane, Titanium Dioxide, Butylene Glycol, Cyclomethicone, Boron Nitride, Mica, Zinc Oxide [nano], HDI\/Trimethylol Hexyllactone Crosspolymer, PEG\/PPG-18\/18 Dimethicone, Nylon-12, Cetyl PEG\/PPG-10\/1 Dimethicone, Phenyl Trimethicone, Sodium Chloride, 1,2-Hexanediol, Aloe Barbadensis Leaf Extract, Alumina, Aspalathus Linearis Leaf Extract, Camellia Sinensis Leaf Extract, Caprylyl Glycol, Glycerin, Hydrogen Dimethicone, Hydrogenated Lecithin, Hydrolyzed Glycosaminoglycans, Hydrolyzed Rice Protein, Lactobacillus\/Lemon Peel Ferment Extract, Laminaria Japonica Extract, Macrocystis Pyrifera Extract, Methicone, Nereocystis Luetkeana Extract, Palmitoyl Hydroxypropyltrimonium Amylopectin\/Glycerin Crosspolymer, Propylene Glycol, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Saccharomyces\/Magnesium Ferment, Saccharomyces\/Potassium Ferment, Silica, Sodium Ascorbyl Phosphate, Sodium Hyaluronate, Sorbitan Sesquioleate, Tetrasodium EDTA, Tocopheryl Acetate, Tribehenin, Triethoxycaprylylsilane, Trihydroxystearin, Trisiloxane, Phenoxyethanol.May Contain: [Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891).] B01884\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Almay Truly Lasting Foundation good for oily skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It offers a natural luminous finish and light-to-medium coverage; combine with a mattifying primer or powder if you need extra oil control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I build coverage with this foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply a thin first layer for sheer coverage, then lightly layer product where you need more evening without caking.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Almay","offers":[{"title":"Default Title","offer_id":51485131276521,"sku":"B0039UTUWC","price":64.71,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/almay-liquid-foundation-front-bottle.jpg?v=1783179335","url":"https:\/\/cervaaustralia.com\/products\/almay-truly-lasting-liquid-foundation-280-warm-lightweight-long-wearing-16h-natural-luminous-finish","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}