{"product_id":"almay-truly-lasting-liquid-foundation-120-ivory-lightweight-long-wear-up-to-16h-natural-luminous-finish","title":"Almay Truly Lasting Liquid Foundation — 120 Ivory, Lightweight Long-Wear (Up to 16H) Natural Luminous Finish","description":"\u003cp\u003e\u003cstrong\u003eAlmay Truly Lasting Liquid Foundation is a lightweight, long-wearing foundation that delivers buildable light-to-medium coverage with a natural luminous finish while helping skin appear brighter.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis foundation is formulated to stay put through busy days and humid conditions for up to 16 hours, while feeling barely there on the skin. Infused with vitamin E and lemon extract, the fluid texture blends easily for a smooth, even-looking complexion. The product is dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty-free, and comes in a range of shades — 120 Ivory being a fair, neutral option.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this foundation perform over a long day?\u003c\/h3\u003e\n\u003cp\u003eTruly Lasting Liquid is designed to resist transfer and fading so coverage lasts through work, travel, and warm weather. The formula aims to maintain a natural luminosity without becoming cakey or heavy, even after extended wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 16 hours of wear resistance for less reapplication\u003c\/li\u003e\n  \u003cli\u003eLight-to-medium buildable coverage that keeps a skin-like look\u003c\/li\u003e\n  \u003cli\u003eStays intact in heat and humidity better than many sheer foundations\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this foundation feel heavy or clog pores?\u003c\/h3\u003e\n\u003cp\u003eThe texture is lightweight and formulated to feel barely perceptible on the skin, so it avoids the heavy or mask-like sensation some long-wear formulas create. Because it’s dermatologist tested and hypoallergenic, it’s formulated with sensitivity in mind, though individual reactions can vary.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer, fluid formula that blends smoothly without weighing skin down\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic and dermatologist tested to reduce irritation risk\u003c\/li\u003e\n  \u003cli\u003eFragrance-free and clean ingredients to minimize potential irritants\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it affect skin tone and radiance?\u003c\/h3\u003e\n\u003cp\u003eVitamin E and lemon extract are included to help skin look more even and awake, giving a subtle brightening effect that reduces the appearance of dullness. The finish is naturally luminous, providing a soft glow rather than an oily shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVitamin E helps smooth skin appearance for a more even canvas\u003c\/li\u003e\n  \u003cli\u003eLemon extract works with the formula to impart a fresher-looking glow\u003c\/li\u003e\n  \u003cli\u003eLeaves a natural, luminous finish suitable for day or evening wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and build coverage for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to the center of the face and blend outward with a brush, sponge, or fingertips for a skin-like finish. You can layer sparingly to increase coverage without losing the natural effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a pea-sized amount and pat or buff to blend seamlessly\u003c\/li\u003e\n  \u003cli\u003eLayer thinly in areas needing more coverage to avoid cakiness\u003c\/li\u003e\n  \u003cli\u003eFinish with a light dusting of powder or your favorite Almay powder and blush for longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This foundation suits anyone seeking a lightweight, long-wearing base that delivers buildable coverage and a soft luminous finish, especially people with normal to combination skin who want a reliable everyday foundation. It’s also a good pick for sensitive-skin shoppers who prefer fragrance-free, dermatologist-tested, and cruelty-free cosmetics. Shade 120 Ivory is aimed at fair skin tones with neutral undertones; consider trying other shades in the range for a tailored match.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Cyclohexasiloxane, Titanium Dioxide, Butylene Glycol, Cyclomethicone, Boron Nitride, Mica, Zinc Oxide [nano], HDI\/Trimethylol Hexyllactone Crosspolymer, PEG\/PPG-18\/18 Dimethicone, Nylon-12, Cetyl PEG\/PPG-10\/1 Dimethicone, Phenyl Trimethicone, Sodium Chloride, 1,2-Hexanediol, Aloe Barbadensis Leaf Extract, Alumina, Aspalathus Linearis Leaf Extract, Camellia Sinensis Leaf Extract, Caprylyl Glycol, Glycerin, Hydrogen Dimethicone, Hydrogenated Lecithin, Hydrolyzed Glycosaminoglycans, Hydrolyzed Rice Protein, Lactobacillus\/Lemon Peel Ferment Extract, Laminaria Japonica Extract, Macrocystis Pyrifera Extract, Methicone, Nereocystis Luetkeana Extract, Palmitoyl Hydroxypropyltrimonium Amylopectin\/Glycerin Crosspolymer, Propylene Glycol, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Saccharomyces\/Magnesium Ferment, Saccharomyces\/Potassium Ferment, Silica, Sodium Ascorbyl Phosphate, Sodium Hyaluronate, Sorbitan Sesquioleate, Tetrasodium EDTA, Tocopheryl Acetate, Tribehenin, Triethoxycaprylylsilane, Trihydroxystearin, Trisiloxane, Phenoxyethanol.May Contain: [Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891).] B01884\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Almay Truly Lasting Liquid suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s dermatologist tested, hypoallergenic, fragrance free, and formulated to minimize irritation risks, though individual sensitivities vary.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much coverage does the 120 Ivory shade provide?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: 120 Ivory offers light-to-medium buildable coverage that evens tone while maintaining a natural, luminous finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Almay","offers":[{"title":"Default Title","offer_id":51485129670889,"sku":"B0039UTUK4","price":66.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/almay-liquid-foundation-bottle-front.jpg?v=1783179314","url":"https:\/\/cervaaustralia.com\/products\/almay-truly-lasting-liquid-foundation-120-ivory-lightweight-long-wear-up-to-16h-natural-luminous-finish","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}