{"product_id":"almay-multi-benefit-mascara-volumizing-lengthening-504-black-waterproof-hypoallergenic","title":"Almay Multi-Benefit Mascara — Volumizing \u0026 Lengthening, 504 Black Waterproof, Hypoallergenic","description":"\u003cp\u003e\u003cstrong\u003eAlmay Multi-Benefit Mascara in 504 Black Waterproof builds visible volume, length and definition while remaining hypoallergenic and safe for sensitive eyes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight multitasking mascara combines bold black pigment with a conditioning formula to create fuller, longer-looking lashes that stay separated and smudge-resistant for hours. The brush uses 100% plant-derived bristles to pick up and place color evenly from root to tip, while keratin helps lashes look nourished. Fragrance-free, ophthalmologist-tested, and suitable for contact lens wearers, it’s designed to give dramatic results without irritation.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara deliver both volume and length without clumping?\u003c\/h3\u003e\n\u003cp\u003eThe formula balances pigment and texture so it deposits color while remaining flexible, which prevents stiff, clumpy lashes. The plant-derived bristle brush reaches individual lashes to coat them evenly and build intensity in thin layers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight, buildable formula that layers without flaking\u003c\/li\u003e\n  \u003cli\u003eBrush design separates lashes for defined volume and length\u003c\/li\u003e\n  \u003cli\u003eKeratin-enriched to smooth and condition lash fibers\u003c\/li\u003e\n  \u003cli\u003eWaterproof option for longer wear and resistance to smudging\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara irritate sensitive eyes or contact lenses?\u003c\/h3\u003e\n\u003cp\u003eAlmay’s Multi-Benefit Mascara is formulated to be gentle on delicate eyes. It is hypoallergenic, ophthalmologist-tested, and fragrance-free, making it appropriate for those who experience sensitivity from stronger cosmetics.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic and fragrance-free to reduce irritation risk\u003c\/li\u003e\n  \u003cli\u003eOphthalmologist-tested for eye safety\u003c\/li\u003e\n  \u003cli\u003eSuitable for contact lens wearers and sensitive-eye users\u003c\/li\u003e\n  \u003cli\u003eCruelty-free formulation for ethical buyers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the waterproof formula last and how easy is removal?\u003c\/h3\u003e\n\u003cp\u003eThe waterproof variant is formulated to stay put and resist smudging for up to eight hours under normal wear. Because it’s still designed to be non-flaky and conditioning, it removes with a suitable oil-based or gentle waterproof makeup remover without excessive rubbing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmudge-resistant wear for up to 8 hours under everyday conditions\u003c\/li\u003e\n  \u003cli\u003eRemoves effectively with oil-based or specialized waterproof removers\u003c\/li\u003e\n  \u003cli\u003eLeaves lashes feeling conditioned rather than brittle after removal\u003c\/li\u003e\n  \u003cli\u003eNon-flaking finish keeps under-eye area clean throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does the brush and packaging add to application performance?\u003c\/h3\u003e\n\u003cp\u003eThe wand uses 100% plant-derived bristles that are designed to reach and separate lashes for even coverage. Packaging may vary, but design focuses on delivering pigment to root-to-tip without clumping or uneven patches.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePlant-derived bristles for precise application and separation\u003c\/li\u003e\n  \u003cli\u003eErgonomic wand shape for easy reach across lash line\u003c\/li\u003e\n  \u003cli\u003eEven pigment pickup to avoid streaks and spots\u003c\/li\u003e\n  \u003cli\u003eCompact tube that fits in makeup bags for on-the-go touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want a reliable, bold black mascara that builds volume and length while staying gentle on sensitive eyes, Almay Multi-Benefit Mascara 504 Black Waterproof is a strong option. It suits everyday wearers seeking smudge-resistant performance, contact lens users, fragrance-sensitive shoppers, and anyone who prefers cruelty-free makeup. Choose the waterproof version for extra staying power or the non-waterproof if you want easier removal while retaining lash conditioning benefits.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIsododecane, Aqua ((Water) Eau), Trimethylsiloxysilicate, VP\/Eicosene Copolymer, Ethylene\/VA Copolymer, Paraffin, Cera Carnauba ((Copernicia Cerifera (Carnauba) Wax) Cire De Carnauba), Quaternium-90 Bentonite, Tall Oil Glycerides, Cera Alba ((Beeswax) Cire D' Abeille), Polyester-5, Hydrolyzed Keratin, Panthenol, Tocopheryl Acetate, Phytantriol, Lysine HCl, Leucine, Alanine, Aloe Barbadensis Leaf Extract, Hydrolyzed Wheat Protein\/PVP Crosspolymer, Polyglyceryl-3, Diisostearate, Aminomethyl Propanediol, Propylene Carbonate, PEG-26-PPG-30 Phosphate, Butylene Glycol, Hexylene Glycol, Caprylyl Glycol, Phenoxyethanol, Methylparaben, Ethylparaben, May Contain [+\/-: Black 2 (CI 77266), Iron Oxides (CI 77491, 77492, 77499)].\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Almay Multi-Benefit Mascara safe for contact lens wearers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is hypoallergenic, ophthalmologist-tested, fragrance-free, and suitable for contact lens users.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove the waterproof formula?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil-based or dedicated waterproof makeup remover and gentle wipes or cotton pads to dissolve the formula without heavy rubbing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Almay","offers":[{"title":"Default Title","offer_id":51487116787945,"sku":"B01FIL4LYQ","price":58.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/almay-multi-benefit-mascara-front-tube_ae1f8530-83d1-4e07-bf6d-f88ab30f54cd.jpg?v=1783256694","url":"https:\/\/cervaaustralia.com\/products\/almay-multi-benefit-mascara-volumizing-lengthening-504-black-waterproof-hypoallergenic","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}