{"product_id":"almay-multi-benefit-mascara-volumizing-lengthening-502-black-hypoallergenic-keratin-enriched-lash-defining-formula","title":"Almay Multi-Benefit Mascara Volumizing + Lengthening — 502 Black, Hypoallergenic, Keratin-Enriched Lash-Defining Formula","description":"\u003cp\u003e\u003cstrong\u003eAlmay Multi-Benefit Mascara in 502 Black is a hypoallergenic, volumizing and lengthening mascara that defines lashes with intense color while remaining gentle on sensitive eyes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for those who want a bold lash look without irritation, this mascara combines lift, length, separation, and conditioning in one lightweight formula. The pigment-rich formula delivers long-wearing color that resists smudging and flaking for up to 8 hours, and the brush—made with 100% plant-derived bristles—coats lashes evenly to reach inner corners and tiny hairs for a full, fanned effect. Ophthalmologist-tested and fragrance-free, it’s formulated for sensitive eyes and contact lens wearers and supports Almay’s Clean Makeup ethos.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara add volume and length without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe Multi-Benefit formula layers pigment and conditioning agents to thicken and extend each lash while maintaining a lightweight finish. Keratin in the formula helps lashes appear fuller, and the brush design distributes the product to avoid clumping or stiffness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin-enriched formula for fuller-looking lashes\u003c\/li\u003e\n  \u003cli\u003eLightweight texture that allows multiple coats without heaviness\u003c\/li\u003e\n  \u003cli\u003ePlant-derived bristle brush for even product distribution\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage from natural to dramatic\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara stay smudge-proof and flake-free during the day?\u003c\/h3\u003e\n\u003cp\u003eThis mascara is formulated to resist smudging and flaking for long wear—up to 8 hours—keeping lashes clean and defined through typical day-to-day activities. The pigment adheres to lashes while the non-flaking formula minimizes transfer and fallout for a tidy finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 8 hours of smudge-resistant wear\u003c\/li\u003e\n  \u003cli\u003eNon-flaky finish for all-day definition\u003c\/li\u003e\n  \u003cli\u003eTrue black 502 shade for intense color payoff\u003c\/li\u003e\n  \u003cli\u003eSuitable for everyday wear and special occasions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive eyes and contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eYes—Almay Multi-Benefit Mascara is hypoallergenic and ophthalmologist-tested, formulated without added fragrance to reduce irritation risks. It’s created specifically to be gentle for those with sensitive eyes or who wear contact lenses, offering performance without compromising comfort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic and fragrance-free formulation\u003c\/li\u003e\n  \u003cli\u003eOphthalmologist-tested for sensitivity\u003c\/li\u003e\n  \u003cli\u003eSafe for contact lens wearers and sensitive eyes\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and part of Almay Clean Makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best results and separation?\u003c\/h3\u003e\n\u003cp\u003eUse the plant-derived bristle brush to wiggle at the base then sweep upward to coat and separate each lash. For extra volume, allow the first coat to dry slightly before applying a second; for length, focus brush strokes from root to tip and use the tip of the wand for corner lashes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWiggle at the lash base then sweep up for lift\u003c\/li\u003e\n  \u003cli\u003eApply two thin coats for maximum volume and length\u003c\/li\u003e\n  \u003cli\u003eUse wand tip to reach inner and outer corner lashes\u003c\/li\u003e\n  \u003cli\u003eRemove with a gentle cleanser suitable for sensitive eyes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want visibly fuller, longer, and defined lashes without harsh ingredients—especially if you have sensitive eyes or wear contacts—Almay Multi-Benefit Mascara 502 Black gives a buildable, comfortable finish. It’s a practical choice for everyday beauty routines, makeup beginners seeking easy application, and anyone who prefers clean, ophthalmologist-tested cosmetics that emphasize both results and gentleness.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua ((Water) Eau), Myrica Pubescents Fruit Wax, Cera Alba ((Beeswax) Cire D' Abeille), Polyurethane-35, Cera Carnauba ((Copernicia Cerifera (Carnauba) Wax) Cire De Carnauba), Potassium Cetyl Phosphate, Acacia Senegal Gum, Steareth-21, Isosteareth-200 Linoleate, Cetyl Alcohol, PVP, Dibutyl Adipate, Hydrolyzed Keratin, Panthenol, Alanine, Leucine, Lysine HCl, Aloe Barbadensis Leaf Extract, Phytantriol, Tocopheryl Acetate, Hydrolyzed Wheat Protein\/PVP Crosspolymer, Nylon-6, Butylene Glycol, Triethanolamine, Hydroxyethylcellulose, Stearic Acid, Simethicone, Trisodium EDTA, Phenoxyethanol, Caprylyl Glycol, Methylparaben, Ethylparaben. May Contain [+\/-: Black 2 (CI 77266), Iron Oxides (CI 77491, 77492, 77499)].\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Almay Multi-Benefit Mascara safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is hypoallergenic, fragrance-free, and ophthalmologist-tested for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the mascara wear without smudging?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated to resist smudging and flaking for up to 8 hours under normal daily conditions.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Almay","offers":[{"title":"Default Title","offer_id":51487114363113,"sku":"B01FIL4NLM","price":59.24,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/almay-multi-benefit-mascara-front-tube.jpg?v=1783256575","url":"https:\/\/cervaaustralia.com\/products\/almay-multi-benefit-mascara-volumizing-lengthening-502-black-hypoallergenic-keratin-enriched-lash-defining-formula","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}