{"product_id":"almay-liquid-foundation-truly-lasting-color-260-sand-long-wearing-natural-luminous-finish-16-hr","title":"Almay Liquid Foundation Truly Lasting Color 260 Sand — Long‑Wearing Natural Luminous Finish (16‑Hr)","description":"\u003cp\u003e\u003cstrong\u003eAlmay Truly Lasting Color Liquid Foundation in 260 Sand is a lightweight, long-wearing liquid foundation that delivers light-to-medium, buildable coverage with a natural luminous finish that lasts up to 16 hours.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis foundation combines skin-friendly actives with a breathable texture designed to stand up to long workdays and warm, humid weather while still feeling comfortable on the skin. The formula is infused with vitamin E and lemon extract for a brighter-looking complexion and is hypoallergenic, fragrance-free, dermatologist tested, and cruelty-free. Offered in a range of shades, the 260 Sand tone is crafted to match medium-light to medium complexions with neutral-warm undertones.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this foundation wear through a full day?\u003c\/h3\u003e\n\u003cp\u003eThe formula is engineered for extended wear without heavy buildup, resisting transfer and breakdown in heat or humidity for many users. Because it provides light-to-medium coverage, you can layer it where you need more coverage without caking or flaking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 16 hours of wear-tested longevity under typical conditions\u003c\/li\u003e\n  \u003cli\u003eLight-to-medium, buildable coverage that blends smoothly\u003c\/li\u003e\n  \u003cli\u003eResists rubbing off in warm or active environments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it make skin look natural and radiant?\u003c\/h3\u003e\n\u003cp\u003eThis foundation aims for a naturally luminous finish rather than a matte mask. Vitamin E and lemon extract in the blend help the surface of the skin appear brighter and more even, reducing the dullness that follows a restless night.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNatural luminous finish that mimics healthy skin\u003c\/li\u003e\n  \u003cli\u003eFormulation helps boost radiance without glitter or shimmer\u003c\/li\u003e\n  \u003cli\u003eContinues to look skin-like throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for sensitive or reactive skin?\u003c\/h3\u003e\n\u003cp\u003eAlmay’s formula is designed with sensitive skin in mind: it is hypoallergenic, fragrance-free, and dermatologist tested to minimize irritants. The lightweight liquid texture reduces the need for heavy powders, which can sometimes emphasize dryness or irritation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic and fragrance-free formulation\u003c\/li\u003e\n  \u003cli\u003eDermatologist tested to reduce common irritants\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and labeled as a clean beauty option\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and finish this foundation for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to the center of the face and blend outward with a brush, sponge, or clean fingertips for an even, natural look. Build coverage in thin layers where needed, and set with a light dusting of powder if you prefer a matte finish or longer hold.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a pea-sized amount and blend outward for even coverage\u003c\/li\u003e\n  \u003cli\u003eLayer thinly to increase coverage without caking\u003c\/li\u003e\n  \u003cli\u003ePair with Almay powder and blush to complete a balanced look\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This foundation is designed for anyone seeking a lightweight, long-lasting base that looks like real skin—especially people with normal-to-dry or combination skin who want a soft luminous finish and gentle ingredients. It’s a practical choice for those who need reliable wear through long days or warmer conditions, shoppers who prioritize hypoallergenic and cruelty-free products, and anyone looking to brighten a slightly dull complexion without heavy makeup.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Cyclohexasiloxane, Titanium Dioxide, Butylene Glycol, Cyclomethicone, Boron Nitride, Mica, Zinc Oxide [nano], HDI\/Trimethylol Hexyllactone Crosspolymer, PEG\/PPG-18\/18 Dimethicone, Nylon-12, Cetyl PEG\/PPG-10\/1 Dimethicone, Phenyl Trimethicone, Sodium Chloride, 1,2-Hexanediol, Aloe Barbadensis Leaf Extract, Alumina, Aspalathus Linearis Leaf Extract, Camellia Sinensis Leaf Extract, Caprylyl Glycol, Glycerin, Hydrogen Dimethicone, Hydrogenated Lecithin, Hydrolyzed Glycosaminoglycans, Hydrolyzed Rice Protein, Lactobacillus\/Lemon Peel Ferment Extract, Laminaria Japonica Extract, Macrocystis Pyrifera Extract, Methicone, Nereocystis Luetkeana Extract, Palmitoyl Hydroxypropyltrimonium Amylopectin\/Glycerin Crosspolymer, Propylene Glycol, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Saccharomyces\/Magnesium Ferment, Saccharomyces\/Potassium Ferment, Silica, Sodium Ascorbyl Phosphate, Sodium Hyaluronate, Sorbitan Sesquioleate, Tetrasodium EDTA, Tocopheryl Acetate, Tribehenin, Triethoxycaprylylsilane, Trihydroxystearin, Trisiloxane, Phenoxyethanol.May Contain: [Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891).] B01884\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Almay Truly Lasting Color foundation stay on?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is designed to last up to 16 hours under normal conditions with light-to-medium wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this foundation suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s hypoallergenic, fragrance-free, dermatologist tested, and formulated to be gentle on sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Almay","offers":[{"title":"Default Title","offer_id":51485131342057,"sku":"B0039UTUVI","price":66.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/almay-liquid-foundation-front-260-sand.jpg?v=1783179335","url":"https:\/\/cervaaustralia.com\/products\/almay-liquid-foundation-truly-lasting-color-260-sand-long-wearing-natural-luminous-finish-16-hr","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}