{"product_id":"almay-liquid-foundation-truly-lasting-240-beige-long-wearing-natural-finish-lightweight-16h","title":"Almay Liquid Foundation Truly Lasting — 240 Beige, Long-Wearing Natural Finish, Lightweight 16H","description":"\u003cp\u003e\u003cstrong\u003eAlmay Truly Lasting Liquid Foundation in 240 Beige is a lightweight, long-wearing foundation that delivers buildable light-to-medium coverage with a natural, luminous finish for up to 16 hours.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis liquid foundation blends skin-friendly ingredients like vitamin E and lemon extract into a breathable formula designed to resist heat, humidity, and daily wear. It aims to brighten dull-looking skin while feeling weightless on the face, and it’s made to suit sensitive skin types because it’s dermatologist tested, hypoallergenic, fragrance-free, clean, and cruelty-free. The shade 240 Beige offers a neutral-medium tone that works well for many medium skin complexions seeking a balanced, natural result.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will the coverage last during a busy day?\u003c\/h3\u003e\n\u003cp\u003eThe formula is created to stay put through long workdays and warm conditions, providing up to 16 hours of wear without heavy buildup. Its lightweight texture resists rubbing and transfer so the finish remains consistent from morning to evening.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 16 hours wear time in normal daily conditions\u003c\/li\u003e\n  \u003cli\u003eDeveloped to resist heat and humidity\u003c\/li\u003e\n  \u003cli\u003eLight-to-medium, buildable coverage for customizable wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of finish and coverage can I expect?\u003c\/h3\u003e\n\u003cp\u003eExpect a naturally luminous, skin-like finish rather than a matte or overly dewy look. Coverage is light to medium and buildable, allowing you to even out tone and blur imperfections while still letting skin texture show through for a realistic, polished appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNatural, luminous finish that enhances the skin’s glow\u003c\/li\u003e\n  \u003cli\u003eBuildable formula: layer for more coverage without heaviness\u003c\/li\u003e\n  \u003cli\u003eBlends seamlessly for an even, flawless-looking complexion\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin benefits do vitamin E and lemon extract provide?\u003c\/h3\u003e\n\u003cp\u003eVitamin E helps support and nourish the skin’s surface while lemon extract contributes brightening effects to reduce a dull look. Together they help the complexion appear refreshed and radiant without relying on heavy pigments or shimmer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVitamin E: skin-conditioning support for a smoother feel\u003c\/li\u003e\n  \u003cli\u003eLemon extract: gentle brightening to revive dull areas\u003c\/li\u003e\n  \u003cli\u003eFormulated to improve the appearance of tired-looking skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this foundation suitable for sensitive or allergy-prone skin?\u003c\/h3\u003e\n\u003cp\u003eYes — the product is dermatologist tested, hypoallergenic, and fragrance-free, making it a safer choice for people with sensitive skin. It’s also cruelty-free and formulated with clean ingredient standards to minimize irritation risks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDermatologist tested for compatibility with sensitive skin\u003c\/li\u003e\n  \u003cli\u003eFragrance-free and hypoallergenic to reduce irritation potential\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and formulated to meet clean-beauty preferences\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This foundation is a good match for anyone seeking a breathable, long-lasting base with a natural luminous finish — especially people with medium skin tones who want neutral-beige shade options. It's aimed at those who prefer lightweight, buildable coverage, have occasional dullness or tired-looking skin, and want products designed for sensitivity and ethical standards. Pair with your favorite Almay powder and blush for a complete everyday look.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Cyclohexasiloxane, Titanium Dioxide, Butylene Glycol, Cyclomethicone, Boron Nitride, Mica, Zinc Oxide [nano], HDI\/Trimethylol Hexyllactone Crosspolymer, PEG\/PPG-18\/18 Dimethicone, Nylon-12, Cetyl PEG\/PPG-10\/1 Dimethicone, Phenyl Trimethicone, Sodium Chloride, 1,2-Hexanediol, Aloe Barbadensis Leaf Extract, Alumina, Aspalathus Linearis Leaf Extract, Camellia Sinensis Leaf Extract, Caprylyl Glycol, Glycerin, Hydrogen Dimethicone, Hydrogenated Lecithin, Hydrolyzed Glycosaminoglycans, Hydrolyzed Rice Protein, Lactobacillus\/Lemon Peel Ferment Extract, Laminaria Japonica Extract, Macrocystis Pyrifera Extract, Methicone, Nereocystis Luetkeana Extract, Palmitoyl Hydroxypropyltrimonium Amylopectin\/Glycerin Crosspolymer, Propylene Glycol, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Saccharomyces\/Magnesium Ferment, Saccharomyces\/Potassium Ferment, Silica, Sodium Ascorbyl Phosphate, Sodium Hyaluronate, Sorbitan Sesquioleate, Tetrasodium EDTA, Tocopheryl Acetate, Tribehenin, Triethoxycaprylylsilane, Trihydroxystearin, Trisiloxane, Phenoxyethanol.May Contain: [Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891).] B01884\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much coverage does Almay Truly Lasting Foundation provide?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It gives light-to-medium coverage that you can build up without feeling heavy, ideal for evening out skin tone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this foundation good for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s dermatologist tested, hypoallergenic, fragrance-free, and formulated to minimize irritation risks.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Almay","offers":[{"title":"Default Title","offer_id":51485131309289,"sku":"B0039UTUUY","price":65.12,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/almay-liquid-foundation-240-beige-front-bottle.jpg?v=1783179336","url":"https:\/\/cervaaustralia.com\/products\/almay-liquid-foundation-truly-lasting-240-beige-long-wearing-natural-finish-lightweight-16h","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}