{"product_id":"almay-liquid-foundation-truly-lasting-140-buff-long-wearing-light-to-medium-coverage-with-natural-luminous-finish","title":"Almay Liquid Foundation Truly Lasting 140 Buff — Long‑Wearing, Light‑to‑Medium Coverage with Natural Luminous Finish","description":"\u003cp\u003e\u003cstrong\u003eAlmay Truly Lasting Liquid Foundation in 140 Buff is a lightweight, long-wearing liquid foundation that delivers light-to-medium buildable coverage with a natural luminous finish and skin-nourishing ingredients.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis foundation is formulated to stay put through long days and humid conditions while feeling barely there on skin. Enriched with vitamin E and lemon extract, the formula aims to smooth texture and enhance radiance without heavy fragrance, making it suitable for sensitive complexions. The 1 fl oz pump provides enough product for daily use; choose 140 Buff for a neutral-medium shade with warm undertones that blends into many light-medium skin tones.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will the coverage last during a busy day?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula is designed for extended wear—up to 16 hours—resisting transfer in heat and humidity. It offers a reliable base for workdays, travel, or evenings out when you need makeup that won’t require frequent touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 16 hours wear time in typical conditions\u003c\/li\u003e\n  \u003cli\u003eResists rubbing off through heat and humidity\u003c\/li\u003e\n  \u003cli\u003eLight-to-medium coverage builds without caking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat finish and coverage can I expect with 140 Buff?\u003c\/h3\u003e\n\n\u003cp\u003eExpect a naturally luminous, skin-like finish rather than a matte mask. Coverage is light to medium and buildable, so you can even out tone and blur minor imperfections while keeping a breathable, dewy look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNatural luminous finish—subtle glow, not oily shine\u003c\/li\u003e\n  \u003cli\u003eLight-to-medium, blendable coverage for a flawless look\u003c\/li\u003e\n  \u003cli\u003eWorks well under powder or bronzer for customization\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAre there skin benefits or sensitive-skin considerations?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula contains vitamin E and lemon extract to help smooth and brighten the appearance of dull skin while offering antioxidant support. It’s dermatologist tested, hypoallergenic, fragrance-free, clean, and cruelty-free, so it’s formulated with sensitive skin in mind.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVitamin E helps skin appear smoother and protected\u003c\/li\u003e\n  \u003cli\u003eLemon extract helps brighten lackluster-looking skin\u003c\/li\u003e\n  \u003cli\u003eFragrance-free and hypoallergenic for gentler wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and what products pair well with it?\u003c\/h3\u003e\n\n\u003cp\u003eApply with a damp sponge, brush, or clean fingertips to build coverage where needed—start with a small amount and blend outward for the most natural result. Pair with Almay powder and blush to set and add dimension, or use a light hydrating primer underneath for extra smoothness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply in thin layers, blend toward hairline and jaw for seamless finish\u003c\/li\u003e\n  \u003cli\u003eSet with a translucent powder for longer wear or keep dewy with a light dusting\u003c\/li\u003e\n  \u003cli\u003eCombine with Almay bronzer\/blush to complete your look\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This foundation suits anyone seeking an everyday long-wear base that looks natural and feels lightweight—especially people with sensitive skin who prefer fragrance-free, dermatologist-tested makeup. Choose 140 Buff if your skin matches a neutral-medium tone with warm undertones and you want a brightening, buildable foundation that can last through long days and humid weather.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Cyclohexasiloxane, Titanium Dioxide, Butylene Glycol, Cyclomethicone, Boron Nitride, Mica, Zinc Oxide [nano], HDI\/Trimethylol Hexyllactone Crosspolymer, PEG\/PPG-18\/18 Dimethicone, Nylon-12, Cetyl PEG\/PPG-10\/1 Dimethicone, Phenyl Trimethicone, Sodium Chloride, 1,2-Hexanediol, Aloe Barbadensis Leaf Extract, Alumina, Aspalathus Linearis Leaf Extract, Camellia Sinensis Leaf Extract, Caprylyl Glycol, Glycerin, Hydrogen Dimethicone, Hydrogenated Lecithin, Hydrolyzed Glycosaminoglycans, Hydrolyzed Rice Protein, Lactobacillus\/Lemon Peel Ferment Extract, Laminaria Japonica Extract, Macrocystis Pyrifera Extract, Methicone, Nereocystis Luetkeana Extract, Palmitoyl Hydroxypropyltrimonium Amylopectin\/Glycerin Crosspolymer, Propylene Glycol, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Saccharomyces\/Magnesium Ferment, Saccharomyces\/Potassium Ferment, Silica, Sodium Ascorbyl Phosphate, Sodium Hyaluronate, Sorbitan Sesquioleate, Tetrasodium EDTA, Tocopheryl Acetate, Tribehenin, Triethoxycaprylylsilane, Trihydroxystearin, Trisiloxane, Phenoxyethanol.May Contain: [Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891).] B01884\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Almay Truly Lasting Foundation suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s dermatologist tested, hypoallergenic, fragrance-free, and formulated to be gentle on sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this foundation withstand heat and humidity?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is designed to resist rubbing off and maintain coverage for up to 16 hours in warm, humid conditions.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Almay","offers":[{"title":"Default Title","offer_id":51485129703657,"sku":"B0039UTUKO","price":64.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/almay-liquid-foundation-front-140-buff.jpg?v=1783179314","url":"https:\/\/cervaaustralia.com\/products\/almay-liquid-foundation-truly-lasting-140-buff-long-wearing-light-to-medium-coverage-with-natural-luminous-finish","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}