{"product_id":"almay-length-lift-mascara-blackest-black-hypoallergenic-lash-lifting-nourishing-formula","title":"Almay Length \u0026 Lift Mascara — Blackest Black, Hypoallergenic Lash-Lifting + Nourishing Formula","description":"\u003cp\u003e\u003cstrong\u003eAlmay Length \u0026amp; Lift Mascara is a nourishing, hypoallergenic mascara that lifts, separates and lengthens lashes in a clump-free, all-day wear formula.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for sensitive eyes and contact lens wearers, this mascara combines a buildable, smudge-resistant formula with a lash-caring complex to create visible length and a lifted appearance without heaviness. The brush features 100% plant-derived bristles that coat lashes evenly from root to tip, while the formulation avoids common irritants and is cruelty-free and fragrance-free. Packaging includes partially recycled materials to reduce environmental impact.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara create lift and length without clumping?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight, buildable formula layers without sticking, so you can add intensity gradually. Plant-based waxes and Pro-Vitamin B5 help condition each lash, while the bristle design separates hairs to prevent clusters and create a lifted silhouette.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e100% plant-derived bristles for even distribution\u003c\/li\u003e\n  \u003cli\u003eLightweight, smoothing base that resists clumps\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage for subtle to dramatic results\u003c\/li\u003e\n  \u003cli\u003eFormulated to maintain lift throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive eyes and contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is ophthalmologist-tested and hypoallergenic, specifically made for those with sensitivity or who wear contacts. The mascara omits fragrances and several common preservatives and irritants to minimize eye reactions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOphthalmologist-tested for eye safety\u003c\/li\u003e\n  \u003cli\u003eFragrance-free and cruelty-free\u003c\/li\u003e\n  \u003cli\u003eFormulated without parabens, phthalates, SLS and other listed chemicals\u003c\/li\u003e\n  \u003cli\u003eSuitable for contact lens wearers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of brush does it use and why does that matter?\u003c\/h3\u003e\n\u003cp\u003eThe wand uses bristles made entirely from plant-derived materials, engineered to reach and coat every lash. That design helps separate and define lashes while supporting a lightweight feel so lashes appear fuller without added weight.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePlant-based bristles that comb lashes cleanly\u003c\/li\u003e\n  \u003cli\u003eBrush shape reaches inner and outer corners\u003c\/li\u003e\n  \u003cli\u003eEven pick-up and release of product for streak-free application\u003c\/li\u003e\n  \u003cli\u003eHelps prevent flaking and smudging throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the formula support lash health while delivering makeup results?\u003c\/h3\u003e\n\u003cp\u003eInstead of purely cosmetic ingredients, this mascara includes a Lash-Caring Complex of plant-derived waxes and Pro-Vitamin B5 to help lashes look conditioned and smooth. The formulation focuses on gentle, nourishing components so lashes feel flexible rather than stiff.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePlant-based waxes condition and smooth lash fibers\u003c\/li\u003e\n  \u003cli\u003ePro-Vitamin B5 adds moisture and flexible feel\u003c\/li\u003e\n  \u003cli\u003eNo added fragrances or harsh preservatives\u003c\/li\u003e\n  \u003cli\u003eDaily-wear formula appropriate for regular use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want visibly longer, lifted lashes without irritation, heavy residue, or clumping, this mascara is a strong option. It suits people with sensitive eyes, contact lens wearers, and anyone who prefers clean-formula beauty with buildable coverage. It’s also a practical pick for users who want a dependable everyday mascara that balances cosmetic effect with gentler ingredients and partial recycled packaging.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Oryza Sativa (Rice) Bran Wax, Cyclopentasiloxane, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Cera Carnauba\/Copernicia Cerifera (Carnauba) Wax\/Cire De Carnauba, Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera\/Euphorbia Cerifera (Candelilla) Wax\/Cire De Candelilla, Panthenol, 1.2-Hexanediol, Aminomethyl Propanediol, Ascorbyl Palmitate, Butylene Glycol, Laureth-20, Polyvinyl Alcohol, VP\/VA Copolymer, Chlorphenesin, Phenoxyethanol, Black 2 (CI 77266), Iron Oxides (CI 77499).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this mascara smudge or flake during the day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is designed to resist smudging and flaking for all-day wear when applied as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can people with sensitive eyes use this mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is ophthalmologist-tested, hypoallergenic, fragrance-free, and suitable for contact lens wearers.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Almay","offers":[{"title":"Default Title","offer_id":51487195201769,"sku":"B08MRRNL18","price":58.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/almay-length-lift-mascara-front-tube.jpg?v=1783260169","url":"https:\/\/cervaaustralia.com\/products\/almay-length-lift-mascara-blackest-black-hypoallergenic-lash-lifting-nourishing-formula","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}