{"product_id":"almay-length-lift-mascara-40-black-waterproof-hypoallergenic-conditioning-lash-lengthener","title":"Almay Length \u0026 Lift Mascara — 40 Black Waterproof, Hypoallergenic Conditioning Lash Lengthener","description":"\u003cp\u003e\u003cstrong\u003eAlmay Length \u0026amp; Lift Mascara in 40 Black is a waterproof, hypoallergenic formula that lengthens, lifts and conditions lashes for clump‑free, all‑day wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight mascara combines a lash‑caring complex of plant‑based waxes with 100% plant‑derived bristles to coat and separate each lash from root to tip. It’s designed to create an instant lift and visible length without weighing lashes down, smudging or flaking. Ophthalmologist‑tested and suitable for sensitive eyes and contact lens wearers, the formula is fragrance‑free, cruelty‑free, and made without a range of common additives.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara create longer, lifted lashes?\u003c\/h3\u003e\n\u003cp\u003eThe brush and formula work together: the slim wand reaches roots while the plant‑derived bristles comb through lashes to evenly distribute product. The conditioning blend of plant waxes helps each lash look extended and separated for a lifted silhouette without stiff or heavy buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e100% plant‑derived bristles for thorough coating and separation\u003c\/li\u003e\n  \u003cli\u003eLash‑caring complex of plant waxes to smooth and extend fibers\u003c\/li\u003e\n  \u003cli\u003eSlim wand design targets roots for instant lift\u003c\/li\u003e\n  \u003cli\u003eBuildable formula avoids clumps while amplifying length\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this stay put through the day and resist smudging?\u003c\/h3\u003e\n\u003cp\u003eYes — the waterproof formulation delivers long wear and is engineered to resist smears and flakes during daily activities. Despite its staying power, the texture remains flexible enough to avoid a crunchy feel, preserving natural lash movement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWaterproof finish for sweat and humidity resistance\u003c\/li\u003e\n  \u003cli\u003eFlake‑free performance for clean under‑eye area\u003c\/li\u003e\n  \u003cli\u003eBuildable without accumulating weight that causes smudging\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive eyes and contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eAlmay developed this mascara with sensitive eyes in mind: it’s ophthalmologist‑tested, hypoallergenic and free of fragrance. The formula also avoids parabens, phthalates, SLS, mineral oil and other common irritants, making it a suitable option for those who require gentler eye makeup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOphthalmologist‑tested and hypoallergenic\u003c\/li\u003e\n  \u003cli\u003eFragrance‑free and cruelty‑free formulation\u003c\/li\u003e\n  \u003cli\u003eFree from parabens, phthalates, SLS, mineral oil and formaldehyde donors\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for best results and removal tips?\u003c\/h3\u003e\n\u003cp\u003eFor maximum length and lift, start at the root and wiggle the wand upward through the lashes to the tips, applying one to three light coats depending on desired effect. To remove, use a gentle oil‑based or micellar eye makeup remover to dissolve waterproof pigments without aggressive rubbing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply from root to tip with a slight wiggle for separation\u003c\/li\u003e\n  \u003cli\u003eLayer thin coats rather than loading on product\u003c\/li\u003e\n  \u003cli\u003eRemove with oil‑based or micellar removers to protect lashes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This mascara suits anyone seeking visibly longer, lifted lashes with a formula tailored to sensitive eyes — ideal for contact lens wearers, those who want dependable waterproof wear, and users preferring plant‑derived brush materials and cleaner ingredient lists. If you want a buildable, clump‑resistant finish that conditions while enhancing length, Almay Length \u0026amp; Lift Mascara in 40 Black is formulated to meet those needs.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIsododecane, Aqua\/Water\/Eau, Cyclopentasiloxane, Cera Alba\/Beeswax\/Cire D'abeille, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyglyceryl-3 Beeswax, Hydrogenated Polyisobutene, VP\/Eicosene Copolymer, Paraffin, Cera Carnauba\/Copernicia Cerifera (Carnauba) Wax\/Cire De Carnauba, Silica, Synthetic Beeswax, Acrylates Copolymer, VP\/Hexadecene Copolymer, Alcohol Denat., Aminomethyl Propanediol, Ascorbyl Palmitate, Candelilla Cera\/Euphorbia Cerifera (Candelilla) Wax\/Cire De Candelilla, Caprylyl Glycol, Dipentaerythrityl Tri-Polyhydroxystearate, Ethylhexylglycerin, Laureth-21, Octyldodecanol, PEG-30 Dipolyhydroxystearate, Polyvinyl Alcohol, Propylene Glycol, Phenoxyethanol, Sodium Dehydroacetate, Iron Oxides (CI 77499), Ultramarines (CI 77007).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Almay Length \u0026amp; Lift Mascara safe for contact lens wearers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s ophthalmologist‑tested, hypoallergenic, fragrance‑free, and formulated for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove the waterproof formula without damaging lashes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil‑based or micellar eye makeup remover and gently hold on the lids before wiping to dissolve waterproof pigments.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Almay","offers":[{"title":"Default Title","offer_id":51487195431145,"sku":"B08MS9NL92","price":58.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/almay-length-lift-mascara-front-view.jpg?v=1783260183","url":"https:\/\/cervaaustralia.com\/products\/almay-length-lift-mascara-40-black-waterproof-hypoallergenic-conditioning-lash-lengthener","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}