{"product_id":"almay-anti-aging-smart-shade-foundation-100-light-hyaluronic-acid-niacinamide-fragrance-free-1-fl-oz","title":"Almay Anti-Aging Smart Shade Foundation — 100 Light, Hyaluronic Acid \u0026 Niacinamide, Fragrance-Free 1 fl oz","description":"\u003cstrong\u003eAlmay Anti-Aging Smart Shade Foundation is a lightweight, color-adapting liquid foundation that matches your skin while nourishing it with hyaluronic acid, niacinamide, vitamins C and E.\u003c\/strong\u003e\n\n\u003cp\u003eThis foundation begins as a white, sheer liquid that transforms into a natural-looking shade as you blend, offering buildable medium coverage with a skin-caring formulation. Designed for sensitive skin, the fragrance-free, hypoallergenic formula supports hydration and helps improve the look of texture and uneven tone over time while remaining clean and cruelty-free. The tube and cap use high percentages of post-consumer recycled (PCR) materials, reflecting the brand’s attention to sustainability.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the Smart Shade technology determine my shade?\u003c\/h3\u003e\n\u003cp\u003eThe product uses a color-adapting base that reacts with your skin’s natural undertones as you blend, creating a customized match across a range of tones. The shade named “100 Light” is optimized for lighter complexions but still adjusts slightly for subtle undertone differences.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStarts white and transforms upon blending for a personalized match\u003c\/li\u003e\n  \u003cli\u003eFlexible across multiple light-tone variations\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage lets you control intensity without patchiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin benefits does this foundation provide over time?\u003c\/h3\u003e\n\u003cp\u003eBeyond immediate coverage, the formula contains actives that support skin’s appearance. Niacinamide helps even tone and reduce the look of discoloration, while hyaluronic acid boosts surface hydration for a plumper look. Vitamins C and E offer antioxidant support to help skin look more resilient against daily environmental stressors.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNiacinamide: helps even skin tone and reduce discoloration appearance\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid: hydrates and improves the look of skin plumpness\u003c\/li\u003e\n  \u003cli\u003eVitamins C \u0026amp; E: antioxidant support for a healthier-looking finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this foundation feel comfortable and last through the day?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight, natural-finish formula is designed to feel comfortable on the skin without caking. It provides medium, buildable coverage that maintains a moisturized, smooth appearance; wear time varies with skin type and environment but layering and setting techniques can extend longevity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight liquid texture for all-day comfort\u003c\/li\u003e\n  \u003cli\u003eMedium, buildable coverage for customizable wear\u003c\/li\u003e\n  \u003cli\u003eNon-cakey finish that blends easily for touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this foundation safe for sensitive skin and aligned with cleaner beauty standards?\u003c\/h3\u003e\n\u003cp\u003eYes. Almay formulates this product to be hypoallergenic, dermatologist tested, fragrance-free, and cruelty-free. The list excludes added parabens, mineral oil, DMDM hydantoin, and palm oils, and the packaging incorporates PCR materials.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic and dermatologist tested for sensitive skin needs\u003c\/li\u003e\n  \u003cli\u003eFragrance-free and cruelty-free with clean formulation choices\u003c\/li\u003e\n  \u003cli\u003eSustainable packaging: high PCR content in tube and cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Almay Anti-Aging Smart Shade Foundation in 100 Light is aimed at people seeking a comfortable, skin-caring foundation that adapts to their complexion while improving the look of hydration and tone. It suits those with sensitive skin who want medium, buildable coverage and prefer products formulated without common irritants or unnecessary additives, plus anyone who values sustainable packaging in their everyday makeup.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Cyclopentasiloxane, Dimethicone, Mica, Glycerin, PEG-9 Polydimethylsiloxyethyl Dimethicone, Trimethylsiloxysilicate, Niacinamide, Phenyl Trimethicone, Magnesium Sulfate, Sodium Chloride, Caprylyl Glycol, Dimethicone Crosspolymer, Dimethicone\/PEG10\/15 Crosspolymer, Disteardimonium Hectorite, Methicone, Polyester-1, Polyglyceryl-3 Diisostearate, Silica Dimethyl Silylate, Sodium Ascorbyl Phosphate, Sodium Hyaluronate, Tetrahexyldecyl Ascorbate, Tetrasodium EDTA, Tocopheryl Acetate, Triethoxycaprylylsilane, Triethyl Citrate, Phenoxyethanol MAY CONTAIN\/PEUT CONTENIR\/PUEDE CONTENER (+\/-): [Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891).] B02408\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does Almay Smart Shade Foundation contain fragrance?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, this foundation is fragrance-free and formulated for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I build coverage with this foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it offers lightweight, buildable medium coverage without caking.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Almay","offers":[{"title":"Default Title","offer_id":51485282074857,"sku":"B0BHKQYHNT","price":65.17,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/almay-foundation-front-packaging.jpg?v=1783184097","url":"https:\/\/cervaaustralia.com\/products\/almay-anti-aging-smart-shade-foundation-100-light-hyaluronic-acid-niacinamide-fragrance-free-1-fl-oz","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}