{"product_id":"almay-all-day-intense-gel-eyeliner-pencil-130-pure-plum-waterproof-longwear-hypoallergenic","title":"Almay All-Day Intense Gel Eyeliner Pencil — 130 Pure Plum, Waterproof Longwear Hypoallergenic","description":"\u003cstrong\u003eAlmay All-Day Intense Gel Eyeliner in 130 Pure Plum is a creamy, waterproof pencil that delivers liquid-like pigment and longwear color for bold eye looks.\u003c\/strong\u003e\n\n\u003cp\u003eThis gel eyeliner pencil combines saturated color with a soft, glide-on texture designed to set quickly and stay put. Lightweight on the lids and easy to sharpen, it gives the dramatic intensity of a liquid liner without the fuss, while remaining safe for sensitive eyes and contact lens wearers. The formula is fragrance-free, ophthalmologist-tested, and made without several common additives.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will the color last during a busy day?\u003c\/h3\u003e\n\u003cp\u003eThe formula is built for extended wear: once applied it dries fast and resists transfer and fading. You can expect long-lasting intensity through typical daily activities, making it a reliable choice for work, travel, or evening plans.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 24-hour color performance in multiple shades\u003c\/li\u003e\n  \u003cli\u003eFade-proof, waterproof finish for smudge resistance\u003c\/li\u003e\n  \u003cli\u003eDries instantly to lock pigment in place\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for sensitive eyes or contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eYes — the product is hypoallergenic and ophthalmologist-tested, formulated to reduce irritation risk. It’s fragrance-free and labeled as suitable for sensitive eyes and for people who wear contacts.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic formulation minimizes sensitivity concerns\u003c\/li\u003e\n  \u003cli\u003eOphthalmologist-tested for eye safety\u003c\/li\u003e\n  \u003cli\u003eFragrance-free and gentle on delicate skin around the eyes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the pencil apply and maintain a sharp line?\u003c\/h3\u003e\n\u003cp\u003eThe creamy gel core glides smoothly for precise lines and intense payoff, yet the pencil can be sharpened to maintain a defined tip. Because it combines a soft glide with quick drying, you can create both sleek winged looks and soft smudged lines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft, easy-glide gel texture for controlled application\u003c\/li\u003e\n  \u003cli\u003eEasy-to-sharpen wooden pencil preserves a fine point\u003c\/li\u003e\n  \u003cli\u003eGives liquid-like color without using a felt-tip applicator\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat’s left out of the formula and why does it matter?\u003c\/h3\u003e\n\u003cp\u003eAlmay formulated this eyeliner without several commonly scrutinized ingredients, aiming for a cleaner-feeling cosmetic. Removing these components can appeal if you prefer simpler ingredient lists and gentle makeup options.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo added parabens, phthalates, SLS, or mineral oil\u003c\/li\u003e\n  \u003cli\u003eFree from DMDM hydantoin, formaldehydes, and triclosan\u003c\/li\u003e\n  \u003cli\u003ePart of Almay’s Clean Makeup approach for everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This pencil suits anyone who wants bold, liquid-like pigment in an easy-to-use pencil form—particularly those with sensitive eyes or contact lens wearers seeking a hypoallergenic, fragrance-free liner. It’s a convenient pick for makeup-savvy users who want longwear performance without frequent touch-ups, plus shoppers who prefer formulas formulated without certain additives.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIsododecane, Trimethylsiloxysilicate, Mica, Dimethicone, Synthetic Wax, Polyethylene, Polybutene, Silica, Alumina, Caprylic\/Capric Triglyceride, Polyglyceryl-4 Diisostearate\/Polyhydroxystearate\/Sebacate, Propylene Carbonate, Stearalkonium Hectorite, Tocopherol, Carmine (CI 75470)\/Conchineal, Ferric Ferrocyanide (CI 77510), Iron Oxides (C177491), Iron Oxides (C177492), Iron Oxides (C177499), Titanium Dioxide (CI 77891).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Almay All-Day Intense Gel Eyeliner waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula is waterproof and designed to resist fading and smudging during wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this if I wear contact lenses?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s ophthalmologist-tested, hypoallergenic, and labeled suitable for contact lens wearers.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Almay","offers":[{"title":"Default Title","offer_id":51492643864809,"sku":"B08MSHC354","price":53.87,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/almay-pure-plum-front-packaging.jpg?v=1783367902","url":"https:\/\/cervaaustralia.com\/products\/almay-all-day-intense-gel-eyeliner-pencil-130-pure-plum-waterproof-longwear-hypoallergenic","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}