{"product_id":"ag-care-curl-fresh-shampoo-curl-shampoo-12-fl-oz-sulfate-free-amino-acid-formula-for-hydrated-frizz-free-curls","title":"AG Care Curl Fresh Shampoo — Curl shampoo 12 fl oz, sulfate-free amino-acid formula for hydrated, frizz-free curls","description":"\u003cp\u003e\u003cstrong\u003eAG Care Curl Fresh Shampoo is a 12 fl oz plant-based, amino-acid shampoo that gently cleanses and rehydrates curls while improving elasticity and reducing frizz.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis sulfate-free formula combines rice and pea amino acids with desert date extract and botanical oils to cleanse hair and scalp without stripping natural moisture. Designed for wavy, curly, and coily hair, the shampoo targets breakage, split ends, and flyaways while delivering slip and softness for easier detangling and superior curl definition. The lightweight scent blends ginger, rosemary, citrus, and spearmint for a fresh, invigorating wash experience.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo improve curl health and reduce breakage?\u003c\/h3\u003e\n\u003cp\u003eAG Care Curl Fresh uses amino acids and concentrated plant extracts to penetrate the hair shaft and reinforce the protein structure of curls. These ingredients help restore elasticity and resilience so strands bend and spring back instead of snapping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRice and pea amino acids help rebuild and strengthen protein bonds.\u003c\/li\u003e\n  \u003cli\u003eDesert date extract supports moisture retention in textured hair.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing agents remove buildup without stripping natural oils.\u003c\/li\u003e\n  \u003cli\u003eImproved elasticity reduces mechanical breakage during styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this shampoo hydrate without weighing curls down?\u003c\/h3\u003e\n\u003cp\u003eYes—formulated for medium to thick curl patterns, the shampoo balances hydration and lightweight conditioning. It cleans and smooths cuticles so curls look glossy, defined, and touchable rather than limp or soapy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free surfactants preserve the hair’s lipid barrier.\u003c\/li\u003e\n  \u003cli\u003eAmino-acid penetration hydrates internally, not just on the surface.\u003c\/li\u003e\n  \u003cli\u003eSilicone-free formula avoids product build-up that flattens curls.\u003c\/li\u003e\n  \u003cli\u003eSuitable for layered routines with conditioners and stylers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sensory experience and scent should I expect?\u003c\/h3\u003e\n\u003cp\u003eThe scent profile is bright and herbal—ginger and citrus top notes with rosemary and spearmint for a clean, uplifting wash. The lightweight aroma refreshes the scalp without overpowering leave-in products or finishing oils.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFresh herbal notes keep the shower experience light and energizing.\u003c\/li\u003e\n  \u003cli\u003eLow fragrance intensity complements styling products.\u003c\/li\u003e\n  \u003cli\u003eVegan ingredients and botanical oils contribute natural aroma complexity.\u003c\/li\u003e\n  \u003cli\u003eFormulated to be pleasant for repeated daily or weekly use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I include Curl Fresh Shampoo in my curl routine?\u003c\/h3\u003e\n\u003cp\u003eUse Curl Fresh as the cleansing step before conditioner and styling treatments to maximize moisture retention and definition. It works well with pre-poo treatments, leave-in creams, and gels for a complete curl-care system.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly, lather the shampoo at roots, rinse, then repeat if needed.\u003c\/li\u003e\n  \u003cli\u003eFollow with a hydrating conditioner or leave-in for detangling and slip.\u003c\/li\u003e\n  \u003cli\u003ePair with curl-defining creams or gels for hold and bounce.\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency based on scalp oiliness and styling product use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: AG Care Curl Fresh Shampoo is ideal for people with wavy, curly, or coily hair—especially medium to thick textures—who want a plant-forward, sulfate-free cleanser that strengthens protein structure, reduces frizz, and preserves natural oils. It suits vegans and those avoiding silicones, parabens, gluten, DEA, and similar additives, and anyone seeking a nourishing, salon-quality shampoo that supports defined, touchable curls.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA (WATER\/EAU), POTASSIUM COCOYL GLYCINATE, SODIUM LAUROYL METHYL ISETHIONATE, COCAMIDOPROPYL HYDROXYSULTAINE, COCO-BETAINE, SODIUM COCOYL ISETHIONATE, SODIUM LAUROYL SARCOSINATE, SODIUM METHYL COCOYL TAURATE, GLYCERIN, DECYL GLUCOSIDE, HYDROXYPROPYL METHYLCELLULOSE, LAURYL LACTYL LACTATE, PISUM SATIVUM (PEA) PEPTIDE, CAPRYLYL GLYCOL, PHENETHYL ALCOHOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, XANTHAN GUM, LIMONENE, POLYGLYCERYL-10 CAPRYLATE\/CAPRATE, BUTYLENE GLYCOL, ACACIA CONCINNA FRUIT EXTRACT, BALANITES AEGYPTIACA FRUIT EXTRACT, MENTHA ARVENSIS LEAF OIL, MENTHA VIRIDIS (SPEARMINT) LEAF OIL, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL, CITRUS AURANTIUM AMARA (BITTER ORANGE) PEEL OIL, CITRUS LIMON (LEMON) PEEL OIL, GAMMA-NONALACTONE, GAMMA-UNDECALACTONE, JUNIPERUS MEXICANA OIL, MALTOL, TRIETHYL CITRATE, ZINGIBER OFFICINALE (GINGER) ROOT OIL, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, COCO-GLUCOSIDE, GLYCERYL OLEATE, PANTHENOL, ACETUM (VINEGAR), HELIANTHUS ANNUUS (SUNFLOWER) SEED EXTRACT, ARTEMISIA PALLENS FLOWER OIL, LITSEA CUBEBA FRUIT OIL, VANILLIN, GYPSOPHILA PANICULATA ROOT EXTRACT, CITRAL, LACTOBACILLUS\/TOMATO FRUIT FERMENT EXTRACT, ARNICA MONTANA FLOWER EXTRACT, KERATIN AMINO ACIDS, LINUM USITATISSIMUM (LINSEED) SEED EXTRACT, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, PANICUM MILIACEUM (MILLET) SEED EXTRACT, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) SEED EXTRACT, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, TETRASODIUM GLUTAMATE DIACETATE, CITRIC ACID, LEUCONOSTOC\/RADISH ROOT FERMENT FILTRATE, SODIUM HYALURONATE, ACYL COENZYME A DESATURASE, PRUNUS ARMENIACA (APRICOT) FRUIT EXTRACT, PRUNUS PERSICA (PEACH) FRUIT EXTRACT, PYRUS MALUS (APPLE) FRUIT EXTRACT, SODIUM HYDROXIDE.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is AG Care Curl Fresh Shampoo safe for colored or chemically treated curls?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free, amino-acid formula cleanses gently and helps protect color and treated hair by avoiding harsh stripping surfactants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Curl Fresh Shampoo on curly hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed—typically 1–3 times weekly depending on oiliness and product buildup; coarser curls often need less frequent washing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"AG Care","offers":[{"title":"Default Title","offer_id":51487700582633,"sku":"B0B8F1D3QJ","price":113.59,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/ag-care-curl-fresh-shampoo-front-bottle.jpg?v=1783288007","url":"https:\/\/cervaaustralia.com\/products\/ag-care-curl-fresh-shampoo-curl-shampoo-12-fl-oz-sulfate-free-amino-acid-formula-for-hydrated-frizz-free-curls","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}