{"product_id":"aesop-gentle-purifying-shampoo-16-9-oz-color-safe-lightweight-cleanser-for-soft-shiny-hair","title":"Aesop Gentle Purifying Shampoo — 16.9 oz Color-Safe, Lightweight Cleanser for Soft Shiny Hair","description":"\u003cp\u003e\u003cstrong\u003eAesop Gentle Purifying Shampoo is a lightweight, color-safe cleanser that removes grime while leaving hair soft, shiny and lightly scented.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis formula combines plant-forward botanicals and targeted actives to cleanse hair and scalp without stripping natural moisture. Designed for straight, wavy and open-curled hair, it works across fine to coarse textures and is suitable for color-treated and sensitive scalps. The scent profile blends citrus top notes with earthy and woody undertones for a subtle, refined aroma.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo clean without drying out hair?\u003c\/h3\u003e\n\u003cp\u003eThe blend balances gentle surfactants with conditioning and humectant ingredients so cleansing does not equate to tight, brittle strands. Panthenol (pro-vitamin B5) helps retain moisture while botanical extracts support scalp comfort and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle yet effective surfactants remove dirt and pollution.\u003c\/li\u003e\n  \u003cli\u003ePanthenol helps hydrate and add softness during washing.\u003c\/li\u003e\n  \u003cli\u003eBotanical extracts soothe the scalp and preserve hair resilience.\u003c\/li\u003e\n  \u003cli\u003eLight formulation avoids heavy buildup on color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this keep my color looking fresh?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo is formulated to be color-safe, minimizing the fading effects common with harsher cleansers. It cleans without stripping pigments and helps maintain hair surface integrity so color appears more vibrant over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-aggressive cleansing protects dyed hair from premature washout.\u003c\/li\u003e\n  \u003cli\u003eIngredients selected for gentle performance on treated strands.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair smooth to reflect light and preserve tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and where do the aromas come from?\u003c\/h3\u003e\n\u003cp\u003eThe fragrance profile is a refined fusion of citrus, earthy and woody notes derived from natural extracts. Bergamot rind gives bright citrus clarity, frankincense provides resinous warmth, and atlas cedar contributes dry, woody depth for a balanced, sophisticated scent.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBergamot rind offers fresh, uplifting top notes.\u003c\/li\u003e\n  \u003cli\u003eFrankincense adds warm, aromatic complexity.\u003c\/li\u003e\n  \u003cli\u003eCedar Atlas gives grounding woody undertones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, lather gently at the scalp, then rinse thoroughly. Repeat if hair is particularly dirty or product-heavy, and follow with your preferred conditioner or leave-in treatment to enhance softness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair; focus on scalp for cleansing and ends for detangling.\u003c\/li\u003e\n  \u003cli\u003eRinse fully to avoid residue; repeat only as needed.\u003c\/li\u003e\n  \u003cli\u003ePair with a conditioner for extra hydration and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aesop Gentle Purifying Shampoo fits anyone seeking an elevated, everyday cleanser that works across hair textures — fine, medium, coarse, straight, wavy or open-curled — and who wants a color-safe, cruelty-free option with thoughtfully sourced botanicals. It’s particularly suitable for users who prefer a lightweight, refined scent and sustainable packaging choices; Aesop bottles are made from high recycled-content plastics and the product is vegan and free from parabens.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium Chloride, Glycerin, Citric Acid, Caprylyl\/Capryl Glucoside, Phenoxyethanol, Boswellia Carterii Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Panthenol, Cedrus Atlantica (Cedarwood) Bark Oil, Guar Hydroxypropyltrimonium Chloride, Coconut Acid, Sodium Cocoyl Glutamate, Sodium Dehydroacetate, Glyceryl Caprylate, Polyglyceryl-6 Oleate, Sodium Surfactin, Benzoic Acid, Dehydroacetic Acid, Limonene, Linalool.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aesop Gentle Purifying Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and designed to cleanse without accelerating pigment fade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed; most people use it every wash. Repeat a second time only for heavy buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aesop","offers":[{"title":"Default Title","offer_id":51487868453097,"sku":"B09KN7MGDX","price":150.64,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/aesop-shampoo-front-bottle.jpg?v=1783294316","url":"https:\/\/cervaaustralia.com\/products\/aesop-gentle-purifying-shampoo-16-9-oz-color-safe-lightweight-cleanser-for-soft-shiny-hair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}