{"title":"VIRTUE","description":"\u003cp\u003eShop the full VIRTUE range available in Australia — 26 products with AUD pricing, Australia-wide delivery and 30-day returns.\u003c\/p\u003e\u003cp class=\"related-links\"\u003e\u003cstrong\u003eExplore more:\u003c\/strong\u003e \u003ca href=\"\/collections\/conditioner\"\u003eConditioner\u003c\/a\u003e · \u003ca href=\"\/collections\/shampoo\"\u003eShampoo\u003c\/a\u003e · \u003ca href=\"\/collections\/hair-styling-products\"\u003eHair Styling Products\u003c\/a\u003e · \u003ca href=\"\/pages\/brands\"\u003eAll brands A–Z\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"virtue-flourish-mask-for-thinning-hair-5-oz-leave-in-rinse-out-treatment-lightweight-fullness","title":"VIRTUE Flourish Mask for Thinning Hair — 5 oz leave-in \u0026 rinse-out treatment, lightweight fullness","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Flourish Mask is a lightweight, leave-in style booster and rinse-out treatment designed to support visibly fuller, healthier-looking hair using Alpha Keratin 60ku Clinical plus botanical growth allies.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis 5 oz hair mask pairs a whipped creamy texture with a silicone- and sulfate-free formula that works on color-treated and chemically treated hair. It blends VIRTUE’s proprietary Alpha Keratin 60ku Clinical with natural actives — Red Clover, Beet Extract, Green Coffee, and Caffeine — and layers a calming aromatic profile of citrus, herbs, and woods. The result is a salon-grade mask intended to strengthen strands, add moisture without weight, and improve the appearance of density over time when used as part of a regular haircare routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mask help hair that looks thin or fine?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on building stronger strand structure and adding lightweight conditioning so hair looks fuller without becoming limp. Alpha Keratin 60ku Clinical works to replenish keratin building blocks while botanical extracts support scalp vitality and circulation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin-derived ingredient to help reinforce weakened strand architecture\u003c\/li\u003e\n  \u003cli\u003eCaffeine and green coffee to energize scalp surface appearance\u003c\/li\u003e\n  \u003cli\u003eBeet and red clover extracts for antioxidant-rich support\u003c\/li\u003e\n  \u003cli\u003eWhipped, non-greasy texture that lifts and conditions without weighing hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the mask is formulated to be safe for color- and chemically treated hair. It is free of silicones and harsh sulfates, which helps protect treatments and preserves color vibrancy while providing conditioning benefits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilicone-free and sulfate-free to avoid buildup and color stripping\u003c\/li\u003e\n  \u003cli\u003eParaben-, phthalate-, gluten-, and synthetic-color-free for gentle use\u003c\/li\u003e\n  \u003cli\u003eVegan formulation suitable for many routine haircare programs\u003c\/li\u003e\n  \u003cli\u003eUse as a weekly mask or targeted treatment on compromised lengths and ends\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the Flourish Mask for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to towel-dried hair after shampooing for a rinse-out treatment, or on dry strands as a brief style-strengthening boost; follow product instructions for timing. Consistent use alongside a supportive shampoo and gentle daily care will show the best cumulative improvements to texture and fullness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply from mid-lengths to ends, or scalp to ends for targeted density support\u003c\/li\u003e\n  \u003cli\u003eLeave on 3–10 minutes for a deep rinse-out treatment, then rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eUse weekly or as needed; reduce frequency on very oily scalps\u003c\/li\u003e\n  \u003cli\u003eAvoid direct contact with eyes; rinse immediately if contact occurs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how does the texture feel?\u003c\/h3\u003e\n\u003cp\u003eThe mask offers a spa-like scent profile combining bright citrus, clean florals, and grounding woods with basil and patchouli notes. Its whipped creamy texture spreads easily, detangles, and rinses out cleanly, delivering conditioning without a heavy after-feel.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAromatic blend of citrus, herbs, flowers, and woods for a balanced scent\u003c\/li\u003e\n  \u003cli\u003eWhipped creaminess that smooths while remaining lightweight\u003c\/li\u003e\n  \u003cli\u003eRinses clean to avoid residue that can flatten fine hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Flourish Mask is designed for people looking to improve the appearance of thin, fine, or weakened hair who want a salon-grade, clean-formula treatment. It suits color- and chemically treated hair, anyone seeking a vegan and silicone-free option, and those who prefer a lightweight mask that conditions without weighing hair down. Use it as part of a routine to enhance hair texture, manageability, and the look of density over time.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the Flourish Mask safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated silicone- and sulfate-free and is safe for color- and chemically treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this mask?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once weekly as a deep treatment or more often for extra conditioning, depending on hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51487712411881,"sku":"B0BTK9CHLQ","price":183.57,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-flourish-mask-front-jar.jpg?v=1783288595"},{"product_id":"virtue-un-frizz-leave-in-treatment-for-curly-hair-sulfate-free-alpha-keratin-60ku-smoothing","title":"VIRTUE Un-Frizz Leave-In Treatment for Curly Hair — Sulfate-Free, Alpha Keratin 60ku Smoothing","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Un-Frizz Leave-In Hair Treatment is a lightweight, leave-in cream that smooths, defines curls and blocks humidity to reduce frizz for all hair types.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightweight and formulated with VIRTUE's patented Alpha Keratin 60ku protein, this leave-in treatment melts into wet or dry hair to fill cuticle gaps, soften strands, and deliver a natural-looking finish without heavy waxes or oily residue. Sulfate-free and safe for color- or chemically-treated hair, Un-Frizz combines conditioning performance with a fresh herbal-citrus scent that layers well with other styling products.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Un-Frizz reduce frizz without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses Alpha Keratin 60ku protein to bind to the hair surface, smoothing rough patches along the cuticle so strands lie flatter and reflect light more evenly. That targeted repair effect provides slip and softness without creating a greasy film, making it suitable for both fine and thicker textures.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku fills cracks and smooths crevices on the cuticle.\u003c\/li\u003e\n  \u003cli\u003eLight, non-greasy base absorbs quickly into wet or dry hair.\u003c\/li\u003e\n  \u003cli\u003eNo heavy waxes—maintains natural movement and volume.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use Un-Frizz on color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes. The Un-Frizz formula is free of sulfates, parabens, phthalates, synthetic colors, and dyes, and is designed to be gentle on color-treated and chemically processed strands. It conditions without stripping color or adding harsh detergents.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe formulation preserves dye vibrancy.\u003c\/li\u003e\n  \u003cli\u003eGluten free and cruelty free for conscientious users.\u003c\/li\u003e\n  \u003cli\u003eSuited for hair that has been relaxed, permed, or chemically treated.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how should I apply this leave-in treatment?\u003c\/h3\u003e\n\u003cp\u003eApply to clean, towel-dried hair for best results, or smooth a small amount through dry strands to tame flyaways and add definition. Start with a pea-to-dime-sized amount and increase for thicker hair; distribute evenly from mid-lengths to ends, then style as usual.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair to detangle and set definition before styling.\u003c\/li\u003e\n  \u003cli\u003eSmooth lightly over dry hair to refresh and control frizz during the day.\u003c\/li\u003e\n  \u003cli\u003eComb or finger-rake product through hair for even coverage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does Un-Frizz smell like and what are the ingredient highlights?\u003c\/h3\u003e\n\u003cp\u003eThe scent blends herbal, fruity, and citrus notes with lavender and mint essential oils for a restorative, fresh aroma that isn’t overpowering. The standout ingredient is Alpha Keratin 60ku, which targets structural smoothing; the overall ingredient set avoids sulfates and synthetic dyes for a cleaner profile.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHerbal-citrus fragrance with lavender and mint essential oils.\u003c\/li\u003e\n  \u003cli\u003ePatented Alpha Keratin 60ku protein for cuticle smoothing.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colors, and dyes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? VIRTUE Un-Frizz Leave-In Hair Treatment is built for anyone who wants softer, smoother hair with less frizz—ideal for curly, wavy, and straight hair that reacts to humidity or needs extra slip for styling. It's also a practical choice for people with color-treated or chemically processed hair who prefer lightweight, non-greasy finishes and cleaner ingredient profiles. Use it daily or as-needed to maintain definition and control without sacrificing natural movement.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Dimethicone, Propanediol, Butylene Glycol Dicaprylate\/Dicaprate, Isononyl Isononanoate, Cyclopentasiloxane, Behenyl Alcohol, Cetearyl Alcohol, Glycine Soja (Soybean) Oil, Sodium Acrylates Copolymer, Stearic Acid, Keratin, Tocopherol, Phospholipids, Citrus Paradisi (Grapefruit) Fruit Extract, Madecassoside, Asiaticoside, Polysorbate 60, Lecithin Parfum (Fragrance), Glycerin, Ethylhexylglycerin, Phenoxyethanol, Disodium EDTA, Citric Acid, Linalool, Limonene, Coumarin, Benzyl Salicylate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Un-Frizz safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight, sulfate-free formula can be used daily on wet or dry hair to control frizz and add softness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will Un-Frizz make my hair oily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It’s designed to absorb quickly without leaving oily residue or weighing hair down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51487725846761,"sku":"B07PVC9X5K","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-un-frizz-front-label.jpg?v=1783289274"},{"product_id":"virtue-full-volumizing-conditioner-sulfate-free-color-safe-with-alpha-keratin-60ku-for-lightweight-lift","title":"VIRTUE Full Volumizing Conditioner — Sulfate-Free, Color-Safe with Alpha Keratin 60ku for Lightweight Lift","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Full Volumizing Conditioner adds visible thickness and lasting lift to hair without heaviness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight conditioner is formulated to build body and improve strand health over time, while remaining safe for color-treated hair and free of sulfates. Powered by VIRTUE's Alpha Keratin 60ku protein, the formula targets fine or limp hair to create fuller-looking texture and a lively finish with regular use.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice more volume?\u003c\/h3\u003e\n\n\u003cp\u003eMany users observe easier styling and increased body after the first few washes, with cumulative improvement as the protein works to strengthen strands. Results depend on hair texture, previous damage, and how often you use the product.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eVisible lift and lightness after initial uses\u003c\/li\u003e\n  \u003cli\u003eProgressive thickness as strands rebuild over time\u003c\/li\u003e\n  \u003cli\u003eBest when used alongside VIRTUE Full Shampoo for consistent care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this conditioner weigh my hair down?\u003c\/h3\u003e\n\n\u003cp\u003eNo — the formulation emphasizes a feather-light feel so it moisturizes without flattening fine hair. It hydrates and supports body while maintaining movement, making it a good choice for styles that require volume and bounce.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUltra-light texture that rinses clean\u003c\/li\u003e\n  \u003cli\u003eCreates lift at the roots without residue\u003c\/li\u003e\n  \u003cli\u003eHelps hair retain natural movement and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes. The conditioner is color-safe and designed to be gentle on treated hair while delivering strengthening protein and moisture. It avoids sulfates and harsh surfactants that can strip pigments, supporting longer-lasting color vibrancy.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSulfate-free formula that respects color integrity\u003c\/li\u003e\n  \u003cli\u003eProtein blend that helps reinforce damaged strands\u003c\/li\u003e\n  \u003cli\u003eBalanced hydration to prevent color fade from dryness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for the best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply after shampooing, focusing on mid-lengths to ends, and leave for a minute or two before rinsing to allow active ingredients to penetrate. For optimal volume-building, pair with VIRTUE Full Shampoo and avoid heavy styling products that could weigh hair down.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair after cleansing\u003c\/li\u003e\n  \u003cli\u003eConcentrate on mid-lengths and ends, avoid heavy root application\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly; repeat as needed for added conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? VIRTUE Full Volumizing Conditioner is aimed at anyone with fine, limp, or weightless hair who wants fuller-looking, touchable volume without sacrificing softness or color protection. It’s suitable for all hair types, including chemically treated and color-treated hair, and for people seeking a lightweight, protein-infused conditioner that supports longer-term strand health and visible body.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this daily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s lightweight and suitable for daily use, especially for fine or limp hair in need of gentle conditioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is it safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is color-safe and sulfate-free to help protect hair color while adding volume.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51487726305513,"sku":"B07PW9JDCY","price":187.69,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-full-conditioner-front-bottle.jpg?v=1783289298"},{"product_id":"virtue-smooth-conditioner-for-frizz-control-color-safe-sulfate-free-with-alpha-keratin","title":"VIRTUE Smooth Conditioner for Frizz Control — Color-Safe, Sulfate-Free with Alpha Keratin","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Smooth Conditioner is a moisture-rich, sulfate-free rinse-out conditioner designed to calm frizz, smooth cuticles, and lock in shine for all hair types, especially wavy and curly hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEngineered as part of VIRTUE's smoothing system, this conditioner pairs with the Smooth Shampoo to treat frizz where it starts: at the hair cuticle. It uses VIRTUE's proprietary Alpha Keratin 60ku protein to help realign and re-pave rough strand surfaces, reduce friction, and boost slip for easier detangling and less flyaway hair. Free from sulfates, parabens, phthalates, synthetic colors, and gluten, the formula also offers a fresh herbal-citrus scent accented with lavender and mint essential oils, and is safe for color- or chemically-treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner tame frizz without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eInstead of coating the hair with heavy oils, VIRTUE Smooth Conditioner deposits lightweight hydration and structural protein that smooths the cuticle. That combination increases slip for easier comb-through and reduces the static and friction that create frizz.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku helps recondition rough cuticles and smooth strand surfaces.\u003c\/li\u003e\n  \u003cli\u003eMoisture-rich but lightweight base maintains body and curl shape.\u003c\/li\u003e\n  \u003cli\u003eSlip-enhancing ingredients minimize breakage and detangling time.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free formula preserves natural oils and color vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the Smooth Conditioner is formulated to be gentle on color and chemical treatments while still delivering smoothing benefits. Its ingredient profile avoids common stripping agents and synthetic dyes that can dull color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of sulfates and synthetic colors that can fade treated hair.\u003c\/li\u003e\n  \u003cli\u003eHydrating components help prevent dryness common after processing.\u003c\/li\u003e\n  \u003cli\u003eSafe daily use when paired with a compatible shampoo like VIRTUE Smooth Shampoo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how should I use it in my routine?\u003c\/h3\u003e\n\u003cp\u003eThe scent blends herbal, fruity, and citrus notes with calming lavender and refreshing mint essential oils, creating a subtle restorative fragrance. Use after shampooing: apply from mid-lengths to ends, comb through for even distribution, leave for a minute or two, then rinse thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to towel-dried hair for best absorption.\u003c\/li\u003e\n  \u003cli\u003eComb with a wide-tooth comb to detangle while the conditioner works.\u003c\/li\u003e\n  \u003cli\u003eRinse completely to avoid buildup and maintain lightweight movement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does VIRTUE's Alpha Keratin 60ku help my hair look better over time?\u003c\/h3\u003e\n\u003cp\u003eAlpha Keratin 60ku is a bioengineered protein designed to mirror human keratin, helping to temporarily repair and smooth damaged cuticles. Regular use can lead to more uniform strand surfaces, improved shine, and a reduction in friction-related frizz.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRe-paves irregular cuticles for smoother light reflection and shine.\u003c\/li\u003e\n  \u003cli\u003eReduces strand-to-strand friction, cutting down on flyaways and frizz.\u003c\/li\u003e\n  \u003cli\u003eSupports easier styling and less mechanical damage from brushing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? VIRTUE Smooth Conditioner is ideal for anyone with frizz-prone, wavy, or curly hair who wants lightweight smoothing without heaviness or harsh detergents. It suits people with color- or chemically-treated hair who need a gentle, effective conditioner, as well as anyone seeking a daily in-shower smoothing treatment that improves manageability, detangling, and shine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Smooth Conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated without sulfates or synthetic dyes and is safe for color- and chemically-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it daily as part of your shampoo-condition routine, especially when paired with VIRTUE Smooth Shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51487726534889,"sku":"B07PXGFKM8","price":224.73,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-smooth-front-bottle.jpg?v=1783289325"},{"product_id":"virtue-smooth-sulfate-free-shampoo-for-frizz-control-color-safe-protein-repair-for-curly-all-hair-types","title":"VIRTUE Smooth Sulfate-Free Shampoo for Frizz Control — Color-Safe, Protein Repair for Curly \u0026 All Hair Types","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Smooth Shampoo is a sulfate-free cleansing treatment that gently washes hair while smoothing cuticles to reduce frizz and boost shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as more than a basic cleanser, VIRTUE Smooth Shampoo combines a restorative protein and smoothing agents to target frizz-prone texture. The formula produces a creamy lather, rinses clean, and leaves hair feeling softer and easier to manage without stripping color or moisture. Fragrance notes blend calming lavender and cooling mint with light citrus and herbal undertones for a fresh, spa-like wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce frizz without weighing hair down?\u003c\/h3\u003e\n\n\u003cp\u003eVIRTUE Smooth Shampoo uses Alpha Keratin 60ku, a biomimetic protein that helps mend and re-align the hair surface, together with gentle conditioning ingredients that lower strand-to-strand friction. The result is smoother cuticles that reflect light and move more uniformly, so curls and waves sit neater without a heavy residue.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku supports cuticle re-paving and surface resilience\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants cleanse without harsh stripping\u003c\/li\u003e\n  \u003cli\u003eLight conditioning agents maintain bounce and airflow in hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs VIRTUE Smooth Shampoo safe for colored or chemically treated hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the formula is color-safe and formulated to be gentle on chemically treated hair. Because it avoids sulfates and harsh detergents, it helps preserve salon color and reduces the risk of premature fading while still delivering a thorough clean.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSulfate-, paraben-, and phthalate-free to protect color vibrancy\u003c\/li\u003e\n  \u003cli\u003eCleanses effectively while minimizing pigment loss\u003c\/li\u003e\n  \u003cli\u003eSuitable for hair that’s been relaxed, permed, or color-treated\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how will that affect my routine?\u003c\/h3\u003e\n\n\u003cp\u003eThe scent is a balanced, restorative blend of herbs, fruit accents, and citrus, anchored by soothing lavender and refreshing mint essential oils. It creates an uplifting shower experience without overpowering; the fragrance layers nicely with leave-in products and styling serums.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eTop notes: bright citrus and subtle fruit\u003c\/li\u003e\n  \u003cli\u003eHeart notes: herbal accords with lavender clarity\u003c\/li\u003e\n  \u003cli\u003eBase cooling: fresh mint for a clean finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best smoothing results?\u003c\/h3\u003e\n\n\u003cp\u003eWork a small amount into wet hair, focusing on the scalp to cleanse and then gently smoothing through ends. For enhanced smoothing, pair with VIRTUE Smooth Conditioner to complete the in-shower treatment and seal cuticles; ideal for daily or every-other-day use depending on hair type and styling needs.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage at the scalp, then rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eFollow with Smooth Conditioner to lock in moisture and smooth finish\u003c\/li\u003e\n  \u003cli\u003eUse a wide-tooth comb in the shower for even product distribution on curls\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Smooth Sulfate-Free Shampoo is formulated for people with frizz-prone, wavy, or curly hair who want smoother texture without heavy silicones or harsh surfactants. It’s also a good choice for anyone with color-treated or chemically processed hair seeking a gentle, restorative daily cleanser. If you prefer lighter conditioning effects with a focus on repairing cuticle texture, this shampoo and its matching conditioner offer a modern in-shower smoothing system that fits into both minimalist and detailed haircare routines.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Smooth Shampoo safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — its gentle, sulfate-free formula is suitable for daily or regular use depending on hair type and oiliness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this shampoo contain silicone or parabens?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — it is free of parabens, sulfates, phthalates, synthetic dyes, and contains lightweight conditioning agents rather than heavy silicones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51487726469353,"sku":"B07PXGX123","price":200.04,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-bottle-front-smooth-shampoo.jpg?v=1783289325"},{"product_id":"virtue-smooth-conditioner-for-frizz-control-sulfate-free-color-safe-hydrating-formula-with-alpha-keratin-60ku","title":"VIRTUE Smooth Conditioner for Frizz Control — Sulfate-Free, Color-Safe Hydrating Formula with Alpha Keratin 60ku","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Smooth Conditioner is a moisture-rich rinse that tames frizz, smooths hair cuticles, and locks in shine for curly, wavy, and all hair types.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis conditioner pairs science-forward nourishment with everyday ease. Formulated around Alpha Keratin 60ku protein, it helps recondition the hair surface to reduce friction and repel humidity while delivering slip and hydration during the rinse. The result is softer, more manageable strands with a fresh herbal-citrus scent and compatibility with color-treated or chemically processed hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner actually reduce frizz?\u003c\/h3\u003e\n\u003cp\u003eVIRTUE Smooth Conditioner targets the hair cuticle—the outer layer that, when rough or raised, attracts moisture and causes frizz. Alpha Keratin 60ku works to rebuild and smooth those cuticles, while moisturizing agents add slip so strands glide past each other instead of catching and creating static.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku protein helps re-pave rough cuticles.\u003c\/li\u003e\n  \u003cli\u003eConditioning emollients add slip to reduce strand friction.\u003c\/li\u003e\n  \u003cli\u003eHumidity-blocking properties keep hair smoother in damp conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes. The formula is free from sulfates, parabens, phthalates, synthetic dyes, and other harsh ingredients that can strip color. It provides hydration without compromising salon color or chemical treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and paraben-free to minimize color fade.\u003c\/li\u003e\n  \u003cli\u003eGentle enough for chemically treated textures.\u003c\/li\u003e\n  \u003cli\u003eGluten-free and cruelty-free formulation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on my curls, waves, or thick coarse hair?\u003c\/h3\u003e\n\u003cp\u003eVIRTUE Smooth Conditioner is designed for a broad range of hair textures, from loose waves to tight curls and coarse hair. It enhances manageability and shine while reducing friction that causes tangles and frizz, so it helps styling and definition across textures.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMoisture-rich texture suits dry, frizz-prone curls and waves.\u003c\/li\u003e\n  \u003cli\u003eSlip improves detangling and reduces breakage during comb-through.\u003c\/li\u003e\n  \u003cli\u003eLight enough for finer hair yet hydrating for thicker strands.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how is it applied?\u003c\/h3\u003e\n\u003cp\u003eThe scent blends herbal, fruity, and citrus notes with calming lavender and cooling mint essentials. Apply after shampooing: distribute through mid-lengths to ends, leave for a moment if needed for extra hydration, then rinse thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHerbs, fruits, and citrus top notes with lavender and mint accents.\u003c\/li\u003e\n  \u003cli\u003eUse daily or as often as you shampoo; concentrate on mid-lengths\/ends.\u003c\/li\u003e\n  \u003cli\u003eRinse well or leave a small amount for added conditioning if preferred.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Ideal for anyone seeking a salon-level smoothing conditioner—especially those with frizz-prone, wavy, or curly hair—VIRTUE Smooth Conditioner suits all hair types and those maintaining color or chemical services. Choose it if you want a science-backed, cruelty-free formula that softens cuticles, improves manageability, and adds lasting shine without harsh sulfates or synthetic dyes.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use VIRTUE Smooth Conditioner every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for daily use to hydrate and smooth hair without harsh sulfates or parabens.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this conditioner contain protein?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It contains Alpha Keratin 60ku, a protein designed to help rebuild and smooth the hair cuticle.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51487726665961,"sku":"B07PYGMNX6","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-smooth-conditioner-front-bottle.jpg?v=1783289325"},{"product_id":"virtue-healing-hair-oil-6-in-1-styling-cream-bundle-color-safe-amazon-exclusive-repair-heat-protection","title":"VIRTUE Healing Hair Oil \u0026 6‑in‑1 Styling Cream Bundle — Color‑Safe Amazon Exclusive, Repair \u0026 Heat Protection","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Healing Hair Oil \u0026amp; 6-in-1 Styling Cream is a two-piece bundle that repairs damaged strands while providing heat protection and versatile styling for all hair types.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ePacked as an Amazon Exclusive, this duo combines a 1.7 fl oz Healing Hair Oil with a multi-tasking 6-in-1 Hair Styler to tackle breakage, dryness, frizz and everyday styling needs. Formulated to be color-safe and sulfate-free, the set is designed for daily use and professional workflows alike, improving shine, manageability and the feel of hair without heavy residue.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the Healing Hair Oil restore damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe Healing Hair Oil targets weakened areas with a lightweight, fast-absorbing formula that smooths the cuticle and reduces rough texture. It focuses on strengthening and nourishing fibers so hair looks less stressed and more resilient over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains concentrated actives to help reduce breakage and split ends\u003c\/li\u003e\n  \u003cli\u003eLightweight base absorbs quickly without weighing hair down\u003c\/li\u003e\n  \u003cli\u003eEnhances shine and softness for immediate visible improvement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat can the 6-in-1 Styling Cream do for my routine?\u003c\/h3\u003e\n\u003cp\u003eVIRTUE's 6-in-1 Styler is designed to replace multiple products, simplifying your regimen while delivering heat protection, smoothing, and flexible hold. It works with heat tools and air-drying, adding control and reducing frizz for polished results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProvides thermal protection during blow-drying and flat-ironing\u003c\/li\u003e\n  \u003cli\u003eControls frizz and adds manageability for easier styling\u003c\/li\u003e\n  \u003cli\u003eOffers a natural finish that supports both structured and undone looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this bundle suitable for color-treated or sensitive hair?\u003c\/h3\u003e\n\u003cp\u003eYes — both products in the set are color-safe and formulated without sulfates, making them compatible with dyed and chemically treated hair. Their gentler ingredient profiles help maintain color integrity while improving overall hair health and feel.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free formulation supports longer-lasting color\u003c\/li\u003e\n  \u003cli\u003eGentle enough for frequent styling and daily use\u003c\/li\u003e\n  \u003cli\u003eHelps preserve tone and shine in treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow will these products fit into my styling workflow?\u003c\/h3\u003e\n\u003cp\u003eIncorporate the Healing Hair Oil as a pre- or post-styling treatment for targeted repair and shine, and use the 6-in-1 Cream as your daily styling base to protect from heat and shape hair. Together they streamline morning routines and offer professional results with minimal steps.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a few drops of oil to damp or dry ends to smooth and nourish\u003c\/li\u003e\n  \u003cli\u003eWork a small amount of the styler through mid-lengths before blow-drying or finishing with hot tools\u003c\/li\u003e\n  \u003cli\u003eMix and match both products to balance moisture, control, and texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This VIRTUE bundle is aimed at anyone wanting to repair visible damage while simplifying styling — ideal for color-treated, heat-styled, or regularly textured hair. Whether you need targeted restoration for split ends, daily frizz control, or a versatile product to replace multiple styling steps, this set gives lightweight nourishment and protective styling for a broad range of hair types and lifestyles.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use both products on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Both items are color-safe and sulfate-free, formulated to protect color while improving shine and manageability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will the oil make my hair greasy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The Healing Hair Oil is lightweight and absorbs quickly when used sparingly on mid-lengths and ends.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51487779684585,"sku":"B0F1ZBJBYB","price":173.28,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-bundle-front-packaging.jpg?v=1783291526"},{"product_id":"virtue-scalp-remedy-shampoo-fragrance-free-8-fl-oz-microbiome-balancing-scalp-care-color-safe-strength","title":"VIRTUE Scalp Remedy Shampoo — Fragrance-Free 8 fl oz, Microbiome-Balancing Scalp Care \u0026 Color-Safe Strength","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Scalp Remedy Shampoo is a fragrance-free, microbiome-balancing cleanser designed to soothe dry, oily, and irritated scalps while protecting color and strengthening strands.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated with skincare-grade actives and VIRTUE’s signature Alpha Keratin 60ku Clinical, this mild shampoo aims to restore scalp pH and support a healthy microbial environment without stripping moisture or fragrance. The lightweight, lacy foam rinses clean and is safe for daily use on all hair types, including color-treated hair. It targets scalp comfort and visible hair resilience from root to tip.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help a dry or irritated scalp?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on rebalancing the scalp environment to reduce sensations of tightness and dryness. Gentle surfactants cleanse without harsh stripping, allowing natural oils and moisture to remain. Over time, balanced pH supports a more comfortable scalp surface.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSkincare-inspired ingredients to hydrate and calm.\u003c\/li\u003e\n  \u003cli\u003epH-optimizing blend that supports a stable scalp microbiome.\u003c\/li\u003e\n  \u003cli\u003eNon-irritating, fragrance-free formulation for sensitive skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it help oily or flaky scalps without over-drying hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo removes excess oil and buildup while preserving essential moisture. Its light lather lifts impurities and rinses thoroughly so hair feels clean but not brittle. The result is a refreshed scalp with hair that retains softness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBalanced cleansing that targets oil without leaving residue.\u003c\/li\u003e\n  \u003cli\u003eLather designed to rinse fully so strands remain hydrated.\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use to maintain cleaner scalp between washes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat role does Alpha Keratin 60ku Clinical play in this formula?\u003c\/h3\u003e\n\u003cp\u003eAlpha Keratin 60ku Clinical is a bio-identical keratin protein intended to strengthen and repair hair structure while supporting scalp health. It integrates with the hair fiber to improve resilience and helps create conditions favorable for a balanced microbiome. This ingredient contributes to smoother, more robust strands after repeated use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBio-identical protein that supports hair repair and strength.\u003c\/li\u003e\n  \u003cli\u003eWorks alongside scalp-balancing components for comprehensive care.\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair — helps protect against damage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Scalp Remedy Shampoo in my routine?\u003c\/h3\u003e\n\u003cp\u003eDispense a quarter-size amount, lather between palms, and apply to wet hair, massaging into the scalp before rinsing. For best results, follow with VIRTUE Scalp Conditioner; substitute with an Exfoliating Scalp Scrub weekly for deeper maintenance. Fine hair may need smaller amounts to avoid weighing down the strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWork a quarter-size amount into a lather between palms.\u003c\/li\u003e\n  \u003cli\u003eMassage into wet hair, rinse thoroughly, and follow with Scalp Conditioner.\u003c\/li\u003e\n  \u003cli\u003eWeekly exfoliation recommended in place of conditioner for extra renewal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this product for? VIRTUE Scalp Remedy Shampoo is aimed at anyone seeking a gentle, fragrance-free scalp cleanser that supports a healthier scalp ecosystem while protecting and repairing hair. It’s particularly useful for people experiencing dryness, oiliness, or irritation, and it’s formulated to be safe for all hair textures and color-treated hair. If you want a shampoo that prioritizes scalp balance and strengthens strands without added scent or harsh detergents, this is designed for you.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Glycerin, Rice Oil Glycereth-8 Esters, Propanediol, Ethylhexylglycerin, Keratin, Panthenol, Salicylic Acid, Salix Alba (Willow) Bark Extract, Ziziphus Joazeiro Bark Extract, Sarcosine, Anetholea Anisata Leaf Extract, Tropaeolum Majus Flower Extract, Oryza Sativa (Rice) Extract, Salvia Hispanica Seed Extract, Tocopherol, Camellia Sinensis Leaf Extract, Oryza Sativa (Rice) Seed Protein, Caesalpinia Spinosa Fruit Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Citrus Paradisi (Grapefruit) Fruit Extract, Gluconolactone, Helianthus Annuus (Sunflower) Sprout Extract, Trehalose, Xylitol, Quaternium-95, Simmondsia Chinensis (Jojoba) Seed Oil, Tetrasodium Glutamate Diacetate, Polyquaternium-113, Rosmarinus Officinalis (Rosemary) Leaf Extract, Galactoarabinan, Disteareth-75 IPDI, Heptyl Glucoside, Decyl Glucoside, Dicaprylyl Ether, Hydroxypropyl Methylcellulose Stearoxy Ether, Guar Hydroxypropyltrimonium Chloride, Glyceryl Oleate, Trisodium Ethylenediamine Disuccinate, Sodium Dilauramidoglutamide Lysine, Maltodextrin, Phytic Acid, Caprylyl Glycol, Sodium Phosphate, Sodium Metabisulfite, Calcium Gluconate, Phenoxyethanol, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Chlorphenesin, Citric Acid, Benzoic Acid, Sodium Hydroxide.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Scalp Remedy Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The fragrance-free formula is color-safe and designed to clean without stripping dye or moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for daily use, though frequency can be reduced based on hair type and personal preference.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51487789252841,"sku":"B0DSKBDH73","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-scalp-remedy-front-bottle.jpg?v=1783291885"},{"product_id":"virtue-flourish-hair-thickening-styling-treatment-4-fl-oz-lightweight-volume-heat-protection","title":"VIRTUE Flourish Hair Thickening Styling Treatment — 4 fl oz, Lightweight Volume \u0026 Heat Protection","description":"\u003cb\u003eVIRTUE Flourish is a lightweight, soufflé-like leave-in styling treatment that instantly adds noticeable volume and long-lasting thickness to fine or thinning hair.\u003c\/b\u003e\n\n\u003cp\u003eDesigned as a daily all-in-one product, Flourish blends texturizing, hydrating and reparative ingredients to create fuller-looking hair without stiffness or heavy residue. The formula delivers an airy, powdery cream that lifts roots, builds body through the lengths, and offers heat protection for styling tools. Use it at the start of your routine for immediate volume that continues through the day while supporting stronger-feeling strands over time.\u003c\/p\u003e\n\n\u003ch3\u003eHow does VIRTUE Flourish create volume without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eFlourish’s soufflé-like texture feels light on hair but deposits densifying actives that lift roots and add body through the lengths. Instead of heavy waxes or sticky polymers, it uses a powdery cream base to increase surface texture and lift, giving the appearance of thicker, fuller hair while maintaining natural movement.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLight, airy cream texture that won’t flatten fine hair\u003c\/li\u003e\n\u003cli\u003eRoot-lifting action for immediate volume\u003c\/li\u003e\n\u003cli\u003eLeaves hair touchable and bouncy, not crunchy\u003c\/li\u003e\n\u003cli\u003eSuitable under other styling products for layered control\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill Flourish help hair look fuller with continued use?\u003c\/h3\u003e\n\u003cp\u003eWith regular application, Flourish is formulated to support the look and feel of denser hair by reinforcing strands and improving overall body. While instant lift is visible after the first use, users also report fuller-looking hair over time as the treatment hydrates and helps strengthen fragile lengths.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDaily use designed to enhance fullness and plumpness\u003c\/li\u003e\n\u003cli\u003eHydrating and reparative ingredients help reduce breakage\u003c\/li\u003e\n\u003cli\u003eClinically observed improvements in all-day body for many users\u003c\/li\u003e\n\u003cli\u003eWorks across different hair types: fine, limp, or thinning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I style with heat after applying this product?\u003c\/h3\u003e\n\u003cp\u003eYes—Flourish offers heat protection up to 450°F, so you can use blow dryers, flat irons, and curling tools while maintaining the product’s volumizing benefits. Apply before heat styling to shield strands and lock in shape without compromising the lightweight finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides thermal protection up to 450°F for safer styling\u003c\/li\u003e\n\u003cli\u003eSupports long-lasting shape and bounce after heat styling\u003c\/li\u003e\n\u003cli\u003eHelps keep hair hydrated while exposed to heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Flourish for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to damp or dry hair, focusing on roots and mid-lengths, then style as usual. For added volume, distribute through the roots with fingers or a round brush while blow-drying; for texture, scrunch into lengths and let air-dry or use low heat.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse a pea- to nickel-sized amount to start and adjust by hair density\u003c\/li\u003e\n\u003cli\u003eWork into roots for lift, mid-lengths for body, ends for touchable thickness\u003c\/li\u003e\n\u003cli\u003eLayer under or over other styling products as needed for hold or finish\u003c\/li\u003e\n\u003cli\u003eSafe for daily use as a leave-in volumizing treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Flourish is aimed at anyone with fine, limp, or thinning hair who wants immediate lift, long-lasting body, and a fuller look without heavy buildup. It fits into daily routines for people who style with heat or prefer air-drying, and for those seeking a lightweight, multi-tasking product that hydrates, protects, and boosts volume at the same time.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Flourish suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Flourish is safe for color-treated hair and formulated to hydrate without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product should I use per application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a pea- to nickel-sized amount, then increase slightly for thicker areas as needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51487795020009,"sku":"B0DB6TCK72","price":134.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-flourish-front-jar.jpg?v=1783292230"},{"product_id":"virtue-restorative-hair-mask-for-damaged-hair-keratin-baobab-color-safe-repair","title":"VIRTUE Restorative Hair Mask for Damaged Hair — Keratin \u0026 Baobab, Color-Safe Repair","description":"\u003cstrong\u003eVIRTUE Restorative Hair Mask is a rich, lightweight treatment that repairs and restores shine, softness, and resilience to hair damaged by styling, color, or the elements.\u003c\/strong\u003e\n\n\u003cp\u003eThis intensive mask combines a keratin-derived protein and baobab seed oil to strengthen strands and boost moisture without leaving hair heavy. Its creamy texture spreads easily through hair and rinses clean, delivering visible softness and improved manageability while remaining safe for color-treated and chemically processed hair. The scent is a warm blend of creamy coconut, bright yuzu, and subtle woody notes, designed to feel spa-like during each use.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice improvement after using the mask?\u003c\/h3\u003e\n\u003cp\u003eMany users report smoother texture and added shine after the first application, with cumulative strengthening and reduced breakage over repeated treatments. Results depend on hair condition and frequency of use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate: improved slip for easier detangling and a glossy finish.\u003c\/li\u003e\n  \u003cli\u003eAfter a few uses: increased resilience and softer feel.\u003c\/li\u003e\n  \u003cli\u003eWith consistent use: less frizz and fewer split ends appearing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this on color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is designed to be safe for color and chemical treatments. It avoids harsh sulfates, parabens, phthalates, synthetic colors, and dyes that can strip or dull treated hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe: helps preserve color vibrancy while conditioning.\u003c\/li\u003e\n  \u003cli\u003eChemical-safe: suitable after perms, relaxers, and light chemical services.\u003c\/li\u003e\n  \u003cli\u003eGentle base: free of common harsh additives that can weaken treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes keratin and baobab seed oil effective in this mask?\u003c\/h3\u003e\n\u003cp\u003eKeratin-derived proteins help rebuild and fill vulnerable areas along the hair shaft, improving strength and elasticity. Baobab seed oil supplies lightweight nourishment and moisture, delivering softness and manageability without residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin: supports rebuilt fiber structure and reduces breakage.\u003c\/li\u003e\n  \u003cli\u003eBaobab oil: penetrates to hydrate and smooth cuticles.\u003c\/li\u003e\n  \u003cli\u003eWeightless formulation: hydrates without flattening fine hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the restorative treatment for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to clean, towel-dried hair from mid-lengths to ends, leave on for the suggested time, then rinse thoroughly. Frequency varies by need—use weekly for maintenance or more often for intensive repair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApplication: distribute evenly with fingers or a wide-tooth comb for full coverage.\u003c\/li\u003e\n  \u003cli\u003eTiming: leave in 3–10 minutes for a quick boost; 10–20 minutes for deeper treatment.\u003c\/li\u003e\n  \u003cli\u003eRinse: rinse well and style as usual; pair with a gentle sulfate-free cleanser.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: VIRTUE Restorative Hair Mask is made for anyone whose hair needs replenishment—people with color-treated, heat-styled, chemically processed, sun-exposed, or naturally dry hair will benefit. It suits all textures and thicknesses because the formulation balances rich conditioning with a weightless feel. If you want to restore softness, improve manageability, and reduce visible damage without compromising color, this mask is built to fit into weekly or as-needed haircare routines.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mask safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use weekly or as needed; daily use may be too rich for fine hair but can be suitable for very dry or heavily damaged hair in small amounts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it contain sulfates or parabens?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the formula is free of sulfates, parabens, phthalates, synthetic colors and dyes, and is cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51487847153897,"sku":"B07ZS32QKP","price":113.59,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-restorative-mask-front-jar.jpg?v=1783293619"},{"product_id":"virtue-restorative-hair-mask-for-damaged-hair-mask-with-keratin-baobab-oil-color-safe-deep-conditioning","title":"VIRTUE Restorative Hair Mask for Damaged Hair — Mask with Keratin \u0026 Baobab Oil, Color-Safe Deep Conditioning","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Restorative Hair Mask is an intensive treatment that repairs and replenishes damaged hair with keratin and baobab seed oil for added shine, moisture, and resilience without heaviness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as a salon-grade weekly or as-needed mask, this formula targets the look and feel of compromised strands—smoothing frizz, restoring elasticity, and improving manageability. It blends VIRTUE's keratin-rich complex with nutrient-dense baobab seed oil in a color-safe base, offering deep conditioning that rinses clean and leaves hair soft, glossy, and touchable.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mask repair damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe mask uses a keratin-infused complex to help replenish the hair’s structural proteins while baobab seed oil nourishes and seals the hair surface. Together they reduce breakage and improve strand strength, so hair appears healthier and feels less brittle after use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin complex supports hair structure and resilience\u003c\/li\u003e\n  \u003cli\u003eBaobab seed oil provides lightweight nourishment and shine\u003c\/li\u003e\n  \u003cli\u003eDeep-conditioning emollients smooth the cuticle for less frizz\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it weigh my hair down or affect my color?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to deliver rich conditioning without heaviness, rinsing out to leave natural movement and volume intact. It is also color-safe, formulated to condition colored or chemically treated hair without stripping dye or accelerating fade.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-greasy hydration preserves hair bounce\u003c\/li\u003e\n  \u003cli\u003eSafe for colored and chemically treated hair\u003c\/li\u003e\n  \u003cli\u003eRinses clean to avoid residue buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow and how often should I use the VIRTUE Restorative Hair Mask?\u003c\/h3\u003e\n\u003cp\u003eUse once a week for maintenance, or more frequently for very dry or heavily processed hair. Apply to clean, towel-dried hair from mid-lengths to ends, leave on for the recommended time, then rinse thoroughly for best results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp hair after shampooing\u003c\/li\u003e\n  \u003cli\u003eLeave on as directed (follow label instructions) then rinse\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency based on hair condition and texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat immediate benefits will I notice after treatment?\u003c\/h3\u003e\n\u003cp\u003eAfter rinsing, hair typically feels softer, smoother, and easier to detangle, with increased surface shine. Over repeated uses the cumulative effect is improved elasticity and fewer visible split ends, making styling simpler.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSofter, more touchable texture right away\u003c\/li\u003e\n  \u003cli\u003eImproved shine and reduced frizz\u003c\/li\u003e\n  \u003cli\u003eEnhanced manageability for easier styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Restorative Hair Mask suits anyone with dry, heat- or chemically-treated, or visibly damaged hair who wants salon-level repair at home. It works for all hair types and textures—fine to coarse, straight to curly—and is a practical weekly treatment for color-treated hair seeking moisture and strength without weight. The cruelty-free formula is ideal for shoppers seeking ethically conscious, restorative hair care that integrates into regular washing routines.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCruelty Free\/Not Tested on Animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, PEG-100 Stearate, Glyceryl Stearate, PEG-8 Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Parfum (Fragrance), Ethylhexylglycerin, Alpha Keratin, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Zea Mays (Corn) Starch, Quercus Petraea Fruit Extract, Hydrolyzed Adansonia Digitata Seed Oil, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Tocopheryl Acetate, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Glycerin, Butyrospermum Parkii (Shea) Butter, Propanediol, Caprylyl Glycol, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Sorbic Acid, Polysilicone-15, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Citric Acid, Disodium EDTA, BHT, Sodium Nitrate, Alcohol, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the VIRTUE Restorative Hair Mask safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and conditions without stripping dye, suitable for colored or chemically treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this restorative mask?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use weekly for maintenance, or more often for very dry or damaged hair, applying to damp hair and rinsing thoroughly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51487848235241,"sku":"B08156SKQG","price":183.57,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-restorative-mask-front-jar_e4a21046-4848-4b9f-84bb-e43127b51ae5.jpg?v=1783293662"},{"product_id":"virtue-correct-overnight-scalp-and-hair-elixir-1-7-fl-oz-lightweight-leave-in-serum-hyaluronic-hydration","title":"VIRTUE Correct Overnight Scalp and Hair Elixir 1.7 fl oz — lightweight leave-in serum, hyaluronic hydration","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Correct Overnight Scalp and Hair Elixir is a lightweight, leave-in serum designed to rebalance the scalp and strengthen hair while you sleep.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis overnight elixir combines VIRTUE’s Alpha Keratin 60ku with specialized hyaluronic acid and a peptide complex to hydrate the scalp, support hair resilience, and leave strands smoother by morning. The non-greasy formula absorbs quickly, is drug-free, and has been dermatologist tested for use across hair textures and scalp types. A calming fragrance helps create a soothing nighttime routine without heavy residue, making it easy to incorporate into regular care.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this elixir improve my scalp without making hair oily?\u003c\/h3\u003e\n\u003cp\u003eThe serum is formulated to penetrate the scalp barrier rather than sit on top of hair shafts, using lightweight emollients and targeted humectants that draw and retain moisture. Applied at night, it works while you sleep so it doesn’t weigh hair down during the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFast-absorbing texture that won’t leave greasy residue\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid variant hydrates at the surface and deeper layers\u003c\/li\u003e\n  \u003cli\u003eDesigned for leave-in overnight use for minimal daytime buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich ingredients matter and what do they do for my hair?\u003c\/h3\u003e\n\u003cp\u003eKey actives include VIRTUE’s Alpha Keratin 60ku, a patent-inspired keratin fragment that supports hair structure, plus a peptide blend and specialized hyaluronic acid to help maintain moisture and resilience. The formula is free of drugs and built to support overall scalp and strand condition rather than treat medical conditions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku — targets hair protein support and surface feel\u003c\/li\u003e\n  \u003cli\u003ePeptide blend — helps maintain strand strength and manageability\u003c\/li\u003e\n  \u003cli\u003eSpecialized hyaluronic acid — delivers hydration without heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for best results each night?\u003c\/h3\u003e\n\u003cp\u003eApply the serum to a dry or towel-dried scalp before bed, parting hair in sections to ensure even coverage. Massage gently with fingertips, leave the product on overnight, and style as usual in the morning; no rinse needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 2–6 drops per section depending on scalp area and length\u003c\/li\u003e\n  \u003cli\u003eGently massage for 30–60 seconds to distribute evenly\u003c\/li\u003e\n  \u003cli\u003eIncorporate into your evening routine 3–7 times weekly for consistent care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for my hair type and sensitivities?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to be safe for all hair types and scalp conditions that don’t require medical treatment; it’s drug-free and dermatologist tested. Patch-test if you have known sensitivities to topical cosmetics or fragrances.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRecommended for fine to coarse hair and dry to balanced scalps\u003c\/li\u003e\n  \u003cli\u003eDermatologist-tested formulation for topical cosmetic use\u003c\/li\u003e\n  \u003cli\u003eLight calming fragrance formulated for nighttime routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Correct Overnight Scalp and Hair Elixir is intended for anyone looking to add a targeted nightly serum that supports scalp balance and hair strength without heavy oils or medicated ingredients. It suits busy people who want a low-effort, leave-in overnight treatment, those seeking extra hydration at the root, and users who prefer dermatologist-tested, fragrance-balanced products compatible with styling routines. Avoid use if you have a diagnosed scalp medical condition without consulting a healthcare professional.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the overnight elixir?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it 3–7 nights per week depending on your scalp needs; 2–6 drops per section is a practical guide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this with other styling products?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply at night as a leave-in; style normally in the morning with no need to rinse first.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51487852560617,"sku":"B0FHVX83GW","price":162.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-front-bottle.jpg?v=1783293966"},{"product_id":"virtue-smooth-sulfate-free-shampoo-for-frizz-control-color-safe-alpha-keratin-60ku-for-smoother-hair","title":"VIRTUE Smooth Sulfate-Free Shampoo for Frizz Control — Color Safe, Alpha Keratin 60ku for Smoother Hair","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Smooth Shampoo is a sulfate-free cleansing treatment that reduces frizz, smooths cuticles, and protects shine for all hair types, including color-treated and curly hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated around VIRTUE’s signature Alpha Keratin 60ku protein, this shampoo does more than remove buildup — it helps resurface rough cuticles and lower friction between strands so hair lies flatter and reflects light more evenly. The formula produces a rich lather while remaining free of sulfates, parabens, phthalates, synthetic dyes and gluten, making it a gentle daily option for people who want smoother, more manageable hair without stripping color or moisture.\u003c\/p\u003e\n\n\u003ch3\u003eHow does VIRTUE Smooth Shampoo tame frizz without harsh surfactants?\u003c\/h3\u003e\n\u003cp\u003eInstead of relying on strong sulfates to strip oils, Smooth Shampoo uses milder cleansing agents paired with Alpha Keratin 60ku to treat cuticle texture. That protein helps fill in microscopic surface irregularities so strands slide past each other with less friction, which reduces static and flyaways.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku protein to recondition cuticles\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants that cleanse without overdrying\u003c\/li\u003e\n  \u003cli\u003eFormulation balances cleanliness with moisture retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work for my curly or color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is designed for frizz-prone, wavy and curly textures while remaining safe for color- and chemically treated hair. Its gentle lather removes product and environmental buildup but preserves chroma and moisture, so curls retain bounce and color stays vibrant longer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color and chemical treatments\u003c\/li\u003e\n  \u003cli\u003eSuitable for all curl patterns and textures\u003c\/li\u003e\n  \u003cli\u003eHelps define waves and reduce frizz without weighing hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how does it feel to use?\u003c\/h3\u003e\n\u003cp\u003eThe fragrance blends herbal, fruity and citrus notes with calming lavender and refreshing mint essential oils for a clean, restorative scent. In the shower it creates a silky, foamy lather that rinses clean, leaving hair smooth to the touch and easy to detangle.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHerbal-fruity-citrus scent with lavender and mint accents\u003c\/li\u003e\n  \u003cli\u003eLuxurious, soft lather that rinses without residue\u003c\/li\u003e\n  \u003cli\u003eLeaves hair manageable and ready for styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich ingredients are intentionally omitted and why does that matter?\u003c\/h3\u003e\n\u003cp\u003eVIRTUE Smooth Shampoo is formulated without sulfates, parabens, phthalates, synthetic colors and dyes, and it’s gluten-free and cruelty-free. Omitting those ingredients lowers the risk of irritation, prevents unnecessary stripping of oils, and makes the product milder for sensitive scalps and processed hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo sulfates — gentler cleansing that protects natural oils\u003c\/li\u003e\n  \u003cli\u003eNo parabens or phthalates — reduced exposure to controversial additives\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and gluten-free for ethical and sensitivity concerns\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? VIRTUE Smooth Shampoo is aimed at anyone who wants smoother, less frizzy hair without harsh detergents — especially people with wavy, curly or frizz-prone hair and anyone who colors or chemically treats their hair. If you prefer products with a restorative protein approach, enjoy a mild yet effective clean, and value fragrance notes of lavender and mint, this shampoo fits into daily or frequent wash routines as part of a smoothing system paired with VIRTUE Smooth Conditioner.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Smooth Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to be color-safe and uses gentle surfactants that won’t strip hair dye.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it daily or as often as needed; it’s designed for regular use without overdrying.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51487912526057,"sku":"B07NLHSL15","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-smooth-front-packaging.jpg?v=1783295177"},{"product_id":"virtue-purifying-leave-in-conditioner-spray-5-fl-oz-lightweight-anti-frizz-color-safe-detangler","title":"VIRTUE Purifying Leave-In Conditioner Spray 5 fl oz — Lightweight Anti-Frizz, Color-Safe Detangler","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Purifying Leave-In Hair Conditioner Spray is a lightweight milky mist that detangles, reduces frizz and split ends, and protects hair without weighing it down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis fine, weightless conditioning spray uses Alpha Keratin 60ku protein to help restore manageability and shine while offering humidity resistance and protection for color- and chemically-treated hair. A citrus-floral scent with sweet orange, lemon essential oils, and detoxifying tea lifts the experience, while a clean formula avoids sulfates, parabens, phthalates, synthetic dyes and cruelty. Use it on damp or dry hair to smooth flyaways, ease combing and add a soft, conditioned finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this leave-in spray tame frizz and revive curls?\u003c\/h3\u003e\n\u003cp\u003eThe formula deposits light conditioning agents and Alpha Keratin 60ku to smooth cuticle irregularities and improve strand slip. That reduces surface roughness that causes frizz, while lightweight humectants help maintain curl definition without heaviness or crunch.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine milky mist penetrates evenly for consistent anti-frizz effect\u003c\/li\u003e\n  \u003cli\u003eAlpha Keratin 60ku supports smoother strand alignment\u003c\/li\u003e\n  \u003cli\u003eWeightless moisturizers hydrate without flattening curls\u003c\/li\u003e\n  \u003cli\u003eFights humidity to reduce puffing and flyaways\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product work on color-treated or chemically-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes—VIRTUE Purifying Leave-In is formulated to be safe for both color- and chemically-treated hair. The gentle, sulfate- and paraben-free formulation helps protect treated hair while improving manageability and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of sulfates and parabens to preserve color vibrancy\u003c\/li\u003e\n  \u003cli\u003eWeightless conditioning avoids buildup that can dull treated hair\u003c\/li\u003e\n  \u003cli\u003eDesigned for fine to medium textures, including processed hair\u003c\/li\u003e\n  \u003cli\u003eAdds shine without stripping salon treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the spray for best detangling results?\u003c\/h3\u003e\n\u003cp\u003eSpritz the mist evenly onto damp hair before combing or styling, or target mid-lengths and ends on dry hair to smooth knots and flyaways. Work through with fingers or a wide-tooth comb, then style as usual; reapply lightly on dry days to refresh manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake well and hold 6–8 inches from hair for an even mist\u003c\/li\u003e\n  \u003cli\u003eApply to damp hair for easier wet detangling\u003c\/li\u003e\n  \u003cli\u003eUse on dry hair to tame flyaways and revive curl definition\u003c\/li\u003e\n  \u003cli\u003eReapply sparingly to avoid over-conditioning fine hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sensory experience and scent can I expect?\u003c\/h3\u003e\n\u003cp\u003eThe spray has a bright, juicy citrus top with floral lifts and a grounding tea note for a clean, refreshing finish. Sweet orange and lemon essential oils contribute a subtle shine-boosting aura while leaving hair smelling fresh without overpowering.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCitrus-forward fragrance with floral and detox tea accents\u003c\/li\u003e\n  \u003cli\u003eLight milky texture that absorbs quickly into strands\u003c\/li\u003e\n  \u003cli\u003eNon-greasy, non-sticky finish that won’t weigh hair down\u003c\/li\u003e\n  \u003cli\u003eIdeal for daily use to maintain a fresh-scented style\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Purifying Leave-In Conditioner Spray is for people with fine to medium hair textures who want easier detangling, reduced frizz and split-end appearance, plus lightweight protection for color- or chemically-treated hair. It suits anyone seeking a clean, multi-tasking product that refreshes curls, smooths flyaways and adds shine without buildup—especially those who prefer sulfate- and paraben-free care.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this leave-in safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is free of sulfates and parabens and is designed to be safe for color- and chemically-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use the spray?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily on damp hair or as needed on dry hair to tame frizz and detangle; reapply lightly to avoid weighing down fine hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51487912624361,"sku":"B07NLHV2M1","price":105.36,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-purifying-leave-in-front-packaging.jpg?v=1783295176"},{"product_id":"virtue-full-volumizing-conditioner-for-fine-hair-lightweight-protein-infused-8-5-oz","title":"VIRTUE Full Volumizing Conditioner for Fine Hair — Lightweight, Protein-Infused (8.5 oz)","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Full Volumizing Conditioner is a lightweight, protein-infused conditioner designed to thicken fine or limp hair while adding lasting lift and moisture without weighing strands down.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt around VIRTUE's patented Alpha Keratin 60ku protein technology, this conditioner targets hair density and resilience from the inside out. It replenishes moisture and improves body with each use, leaving hair soft, manageable, and luminous. The formula is gentle enough for color- and chemically-treated hair and avoids harsh ingredients many shoppers try to skip.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner create thicker-looking hair?\u003c\/h3\u003e\n\u003cp\u003eThe product uses Alpha Keratin 60ku, a protein designed to integrate with hair structure to support strand strength and volume. Instead of coating hair with heavy silicones, the lightweight cream improves internal density so hair stands fuller and moves naturally.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku protein to help reinforce and plump strands\u003c\/li\u003e\n  \u003cli\u003eLightweight cream texture that detangles without weighing hair down\u003c\/li\u003e\n  \u003cli\u003eAdds lift at the root and body along the lengths for fuller appearance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this conditioner make my hair feel moisturized and manageable?\u003c\/h3\u003e\n\u003cp\u003eYes — the formulation restores moisture while maintaining softness and slip for easy combing. It balances hydration and volume so hair doesn’t feel heavy or oily after conditioning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep moisturizing action for smooth, frizz-reduced hair\u003c\/li\u003e\n  \u003cli\u003eDetangling properties that reduce breakage during styling\u003c\/li\u003e\n  \u003cli\u003eLeaves a natural luster rather than a weighed-down finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs VIRTUE Full Volumizing Conditioner suitable for color-treated or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eThis conditioner is safe for both color-treated and chemically processed hair. The clean formula avoids sulfates, parabens, phthalates, synthetic dyes, and gluten, helping protect treated hair while improving texture and resilience.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated without sulfates and parabens to be gentle on processed hair\u003c\/li\u003e\n  \u003cli\u003eFree from synthetic colors and phthalates to reduce irritation risk\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and gluten-free for conscientious shoppers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eThe scent is a fresh citrus-floral blend with pear top notes, leafy greens, spearmint, and lemon essential oil for a bright, revitalizing fragrance. For optimal volume, apply to mid-lengths and ends after shampooing, leave for a minute or two if desired, then rinse; use regularly to see progressive improvement in body and strand thickness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance: citrus-floral mix with white pear and spearmint highlights\u003c\/li\u003e\n  \u003cli\u003eApplication: apply to damp hair, focus on mid-lengths and ends, rinse\u003c\/li\u003e\n  \u003cli\u003eRoutine tip: pair with VIRTUE Full Shampoo to build volume over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? VIRTUE Full Volumizing Conditioner is ideal for people with fine, limp, or thinning-looking hair who want fuller-looking, touchable volume without heavy buildup. It's also a good choice for anyone with colored or chemically treated hair seeking a clean, cruelty-free formula that supports strand strength and shine while providing manageable body.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Cetearyl Alcohol, Dimethicone, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Cetyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, PEG-8 Dimethicone, Isododecane, Ethylhexylglycerin, Cetyl Esters, Parfum (Fragrance), Keratin, Panthenol, Quercus Petraea Fruit Extract, Biotin, Hydrogenated Ethylhexyl Olivate, Oryza Sativa (Rice) Bran Extract, Hydrogenated Olive Oil Unsaponifiables, Glycerin, Cyperus Esculentus Root Oil, Zea Mays (Corn) Starch, Helianthus Annuus (Sunflower) Seed Oil, Serenoa Serrulata Fruit Extract, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Extract, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Jojoba Esters, Hydrolyzed Lupine Protein, Hydrolyzed Quinoa, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Caprylyl Glycol, Propanediol, Polysorbate 60, Hydroxyethylcellulose, Dimethiconol, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Methoxy PEG\/PPG-7\/3 Aminopropyl Dimethicone, Cystine Bis-PG-Propyl Silanetriol, Alcohol, Butylene Glycol, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Glyoxal, Sodium Chloride, Chlorphenesin, Gluconolactone, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Limonene, Linalool, Benzyl Salicylate, Citral, Hydroxycitronellal.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this conditioner weigh my hair down?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. Its lightweight cream formula detangles and moisturizes without heavy buildup, preserving lift and natural movement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is safe for color- and chemically-treated hair and is free from sulfates and parabens.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51487912689897,"sku":"B07NLHP3W1","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-full-conditioner-front-bottle_29744357-e1db-405d-9ac7-89526354fef5.jpg?v=1783295178"},{"product_id":"virtue-full-sulfate-free-volumizing-shampoo-color-safe-alpha-keratin-60ku-for-thicker-weightless-volume","title":"VIRTUE Full Sulfate-Free Volumizing Shampoo — Color-Safe, Alpha Keratin 60ku for Thicker, Weightless Volume","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Full Sulfate-Free Volumizing Shampoo gently cleanses while visibly plumping and lifting fine, limp hair for weightless body.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eVIRTUE Full is formulated to give thin or flat hair more lift and density without harsh sulfates or stripping detergents. It uses a proprietary Alpha Keratin 60ku protein to reinforce and thicken individual strands, a lightweight lather that rinses clean, and a citrus-floral scent to refresh your routine. The formula is safe for color- and chemically-treated hair and avoids parabens, phthalates, synthetic dyes and gluten.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo add volume without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits targeted protein to reinforce the hair shaft and create the perception of thicker, fuller strands while keeping a light texture. Its lacy, low-residue foam lifts at the roots so hair moves freely and maintains body between washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku protein to build strand density.\u003c\/li\u003e\n  \u003cli\u003eLight, quick-rinse lather that avoids heavy silicones.\u003c\/li\u003e\n  \u003cli\u003eFormulated to lift roots and enhance natural movement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs VIRTUE Full safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes—this shampoo is designed to be gentle on color and salon-treated hair. It removes excess oil and buildup without stripping pigments, helping maintain tone while improving texture and fullness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing for reduced color fade.\u003c\/li\u003e\n  \u003cli\u003eNo synthetic colors or harsh detergents that strip dye.\u003c\/li\u003e\n  \u003cli\u003eSuitable for chemically relaxed, permed, or highlighted hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how will it feel on my hair?\u003c\/h3\u003e\n\u003cp\u003eVIRTUE Full has a bright, citrus-floral fragrance: hints of white pear, leafy green top notes, spearmint and lemon essential oil give a fresh, uplifting scent. The shampoo produces a soft, airy lather and leaves hair feeling cleansed, conditioned and ready for styling without residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRefreshing citrus-floral aroma with subtle mint and pear notes.\u003c\/li\u003e\n  \u003cli\u003eSoft foam that rinses clean, avoiding stiffness or waxy buildup.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair primed for volumizing styling products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it to get the best volume results?\u003c\/h3\u003e\n\u003cp\u003eUse on wet hair, massage a small amount into scalp and roots, then work through lengths before rinsing. For added lift, follow with a lightweight conditioner only on mid-lengths and ends and style with root-lifting techniques or products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, focus on scalp for oil removal and root lift.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly; condition mid-lengths to ends sparingly.\u003c\/li\u003e\n  \u003cli\u003eBlow-dry with a round brush or use a root volumizer for long-lasting body.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Full Sulfate-Free Volumizing Shampoo is aimed at anyone with fine, limp or flat hair who wants fuller-looking strands without aggressive detergents. It suits all hair textures and is particularly useful for people who color or chemically treat their hair but still need lightweight lift and strengthened strand structure. If you prefer cruelty-free, gluten-free formulations without parabens or synthetic dyes, this shampoo fits that preference while supporting visible body and manageability.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this daily on colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula is gentle enough for daily use and helps preserve color while adding volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it make my hair feel crunchy or sticky?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It rinses clean with a lightweight lather, leaving hair soft and non-sticky for styling.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51487963381993,"sku":"B07NLHV1Q5","price":167.93,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-full-front-packaging.jpg?v=1783297552"},{"product_id":"virtue-strength-shield-leave-in-conditioner-5-fl-oz-lightweight-detangler-with-alpha-keratin-heat-uv-protection","title":"VIRTUE Strength \u0026 Shield Leave-In Conditioner 5 fl oz — Lightweight Detangler with Alpha Keratin, Heat \u0026 UV Protection","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Strength and Shield Leave-In Conditioner is a lightweight, leave-on treatment that detangles hair, reinforces weak strands with Alpha Keratin 60ku, and protects against heat, UV, and pollution.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to work from roots to ends, this sprayable leave-in conditioner combines reparative protein technology with moisture-balancing ingredients to improve manageability and resilience without weighing hair down. Its formula is safe for color- and chemically-treated hair and comes scented with coconut, yuzu, and warm woods for a softly tropical finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this leave-in help with tangles and styling?\u003c\/h3\u003e\n\u003cp\u003eThe mist instantly smooths the cuticle so combs and brushes glide through wet or dry hair more easily, reducing breakage caused by snags. Because it’s lightweight, it won’t leave hair sticky or heavy, so styling tools and products perform as expected.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant detangling for wet or dry hair\u003c\/li\u003e\n  \u003cli\u003eLightweight spray that won’t flatten roots\u003c\/li\u003e\n  \u003cli\u003eImproves comb-through for faster styling sessions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes Alpha Keratin 60ku important for strength?\u003c\/h3\u003e\n\u003cp\u003eAlpha Keratin 60ku is a patented, biomimetic protein engineered to integrate with hair’s natural keratin, helping to restore structure and elasticity to fragile strands. It works on a strand level to reinforce the hair shaft, improving resilience to everyday stress like brushing and heat styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReinforces weakened areas of the hair shaft\u003c\/li\u003e\n  \u003cli\u003eBoosts elasticity to reduce snap and split ends\u003c\/li\u003e\n  \u003cli\u003eSupports longer-term improvement in hair strength with regular use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it protect hair from heat, sun and pollution?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula provides barrier support that helps shield hair from heat styling up to 450°F, while antioxidants and film-forming agents help reduce the effects of UV exposure and airborne dirt. Use before blow-drying or flat-ironing and as a daytime refresher to maintain protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHeat protection rated up to 450°F for styling tools\u003c\/li\u003e\n  \u003cli\u003eUV defense and pollution-reducing buffering\u003c\/li\u003e\n  \u003cli\u003eWorks as a daily protective layer between washes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula is free from sulfates, parabens, phthalates, synthetic dyes, and contains no gluten, which makes it gentle on treated hair. It conditions and defends color-treated strands without stripping pigment or adding buildup when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color, bleach, and chemically treated hair\u003c\/li\u003e\n  \u003cli\u003eNo sulfates or harsh detergents that can fade color\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and formulated to avoid unnecessary irritants\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: VIRTUE Strength and Shield Leave-In Conditioner is for anyone wanting easier detangling, stronger strands, and added environmental protection—ideal for people with fine to thick hair that tangles easily, as well as those who frequently heat-style or care for color-treated and chemically processed hair. Use it daily or when styling for smoother, more resilient hair with a subtle coconut-yuzu scent.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Cetearyl Alcohol, Isoamyl Laurate, Glycerin, Behentrimonium Chloride, Cetyl Alcohol, Cetyl Esters, Propanediol, Ceteareth-20, Hydrogenated Ethylhexyl Olivate, Ethylhexylglycerin, Trimethylolpropane Tricaprylate\/Tricaprate, Keratin, Salicylic Acid, Salix Alba (Willow) Bark Extract, Ziziphus Joazeiro Bark Extract, Sarcosine, Panthenol, Polyquaternium-113, Jojoba Esters, Quaternium-95, Galactoarabinan, Anetholea Anisata Leaf Extract, Salvia Hispanica Seed Extract, Phytic Acid, Tropaeolum Majus Flower Extract, Tocopherol, Caesalpinia Spinosa Fruit Extract, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Simmondsia Chinensis (Jojoba) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Oryza Sativa (Rice) Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Oryza Sativa (Rice) Seed Protein, Helianthus Annuus (Sunflower) Sprout Extract, Pentaerythrityl Tetra-Di-t-Butyl Hydroxyhydrocinnamate, Brassicyl Valinate Esylate, Hydroxyethylcellulose, Caprylyl Glycol, Calcium Gluconate, Tetrasodium Glutamate Diacetate, Sodium Dilauramidoglutamide Lysine, Maltodextrin, Trehalose, Xylitol, Sodium Phosphate, Disodium Phosphate, Citric Acid, Gluconolactone, Phenoxyethanol, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Chlorphenesin, Sodium Hydroxide, Sodium Metabisulfite.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this leave-in conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use on wet or dry hair daily or as needed before styling to detangle, protect, and strengthen strands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this product weigh my hair down?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the lightweight mist is formulated to condition without heaviness, suitable for fine to thick hair types.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51488116572393,"sku":"B0G6G15Z7C","price":117.71,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-strength-and-shield-front-packaging.jpg?v=1783302749"},{"product_id":"virtue-recovery-sulfate-free-shampoo-keratin-baobab-oil-for-damaged-color-safe-hair-strengthening","title":"VIRTUE Recovery Sulfate-Free Shampoo — Keratin \u0026 Baobab Oil for Damaged, Color‑Safe Hair, Strengthening","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Recovery Sulfate Free Shampoo is a keratin-enriched, color-safe cleansing formula that gently removes buildup while depositing human keratin and baobab seed oil to help restore damaged hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to act like a treatment as it cleanses, this sulfate-free shampoo uses VIRTUE’s Alpha Keratin 60ku and nourishing baobab seed oil to reinforce and smooth weakened cuticles. It targets hair that has been stressed by heat styling, chemical services, and environmental exposure, working with a matching conditioner to improve manageability, softness, and resilience without stripping color.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Recovery Shampoo repair damaged strands?\u003c\/h3\u003e\n\u003cp\u003eThe formula delivers engineered human keratin protein that fills in micro-cracks and gaps along the hair shaft, helping to rebuild structural integrity. Over repeated uses, hair feels stronger and cuticle roughness is reduced, which improves shine and reduces breakage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku deposits pure human keratin into the hair fiber\u003c\/li\u003e\n  \u003cli\u003eProtein fills cuticle cracks to improve tensile strength\u003c\/li\u003e\n  \u003cli\u003eRegular use leads to smoother, more resilient hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo protect my color and finish without sulfates?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is sulfate-free and formulated to cleanse gently while preserving color vibrancy and minimizing fade. It removes dirt, styling residues, and excess oil using milder surfactants so dyed hair maintains tone and gloss between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing suitable for color-treated hair\u003c\/li\u003e\n  \u003cli\u003eMaintains color brightness and reduces stripping\u003c\/li\u003e\n  \u003cli\u003eWorks with color-safe conditioners and treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat role does baobab seed oil play in the formula?\u003c\/h3\u003e\n\u003cp\u003eBaobab seed oil brings lightweight nourishment and fatty acids that help seal and smooth cuticles without heavy buildup. It supports the keratin’s repairing action by adding slip and softness, making hair easier to detangle and style after washing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight oil for conditioning without weight\u003c\/li\u003e\n  \u003cli\u003eImproves slip for easier combing and reduced breakage\u003c\/li\u003e\n  \u003cli\u003eEnhances shine and surface smoothness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Recovery Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, work into a lather focusing on the scalp, then rinse and follow with the matching Recovery Conditioner. For intensified repair, use the full Recovery system consistently and combine with minimal-heat styling and periodic deep treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage into wet hair and scalp, then rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003ePair with VIRTUE Recovery Conditioner for optimal repair\u003c\/li\u003e\n  \u003cli\u003eUse regularly to build cumulative strengthening benefits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Recovery Sulfate Free Shampoo is aimed at people with hair weakened by heat tools, chemical services, or environmental stressors who want a science-driven, color-safe cleanser that also functions as an everyday repair treatment. It’s suitable for color-treated and chemically processed hair, and for anyone seeking smoother, softer hair without harsh sulfates or heavy oils.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eGluten Free\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Recovery Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to cleanse gently while helping preserve hair color and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Recovery Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as your regular shampoo; paired with Recovery Conditioner, benefits build with routine use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51488118079721,"sku":"B07PVCKH1Z","price":167.93,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-recovery-shampoo-front-packaging.jpg?v=1783302841"},{"product_id":"virtue-6-in-1-hair-styler-styling-cream-lightweight-creme-serum-for-shine-heat-protection","title":"VIRTUE 6-in-1 Hair Styler Styling Cream — Lightweight crème-serum for shine, heat protection","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE 6-in-1 Hair Styler is a lightweight crème-serum that primes hair to add softness, shine, light hydration, and heat protection while strengthening and polishing for a natural finished look.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as an all-in-one styling cream, this multitasking product blends the brand's Alpha Keratin 60ku protein with a sheer, non-greasy formula to smooth frizz, boost bounce, and add luminous shine without weighing hair down. It works on every hair type and is especially useful when you want a lived-in, “done undone” texture or a quick refresh for second-day hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this styler improve texture and manage frizz?\u003c\/h3\u003e\n\u003cp\u003eThe 6-in-1 Styler delivers smoothing and light hold by coating strands with a featherweight crème-serum that seals the cuticle and reduces flyaways. You’ll notice softer, more manageable hair after application, with less static and a more refined surface feel.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku protein helps fortify and smooth each strand.\u003c\/li\u003e\n  \u003cli\u003eSheer formula avoids residue so hair keeps natural movement.\u003c\/li\u003e\n  \u003cli\u003eLight hydration helps tame frizz without flattening volume.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it protect my hair from heat tools and styling damage?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula includes ingredients that help shield hair from thermal stress during blow-drying or hot tools while adding a polished finish. It’s intended to be used before styling to reduce the visual signs of heat-related wear and to support smoother styling results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on damp hair before blow-drying for added protection and easier styling.\u003c\/li\u003e\n  \u003cli\u003eLightweight polymers help create a barrier against heat styling.\u003c\/li\u003e\n  \u003cli\u003eEnhances shine so styles look finished without extra product layers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work with my hair type and color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eVIRTUE’s 6-in-1 Styler is formulated for all hair textures — fine, medium, thick, straight, wavy, curly and coily — and is safe for color-treated or chemically processed hair. Because it’s non-greasy and absorbs cleanly, it can be used in small amounts on finer hair or layered on thicker hair for more control.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSuitable for color-treated and chemically treated hair.\u003c\/li\u003e\n  \u003cli\u003eSheer application avoids buildup that can dull color vibrancy.\u003c\/li\u003e\n  \u003cli\u003eAdjust amount based on texture: a pea-sized amount for fine hair, more for thicker textures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it smell and what’s the finish like?\u003c\/h3\u003e\n\u003cp\u003eThe product features a fresh, verdant citrus fragrance with notes of sweet orange, cypress and elemi essential oils that give a clean, natural aroma. The finish is soft and polished — glossy without a wet look, and flexible rather than stiff, making it ideal for casual, texturized styles.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCitrus-forward scent with green, resinous undertones.\u003c\/li\u003e\n  \u003cli\u003eDelivers shine without tack or greasy residue.\u003c\/li\u003e\n  \u003cli\u003eCreates a lived-in, touchable finish for everyday styles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The VIRTUE 6-in-1 Hair Styler suits anyone seeking a single, versatile product to simplify their routine — from people who want a lightweight finish and frizz control to those refreshing second-day hair. It’s a practical pick for busy routines, travel kits, and styling touch-ups, especially for users who value clean-formula benefits such as being free of sulfates, parabens, phthalates, synthetic colors, and cruelty-free formulation.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product should I use for shoulder-length hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a pea to nickel-sized amount, add more only if needed to avoid weighing hair down.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is safe for color-treated and chemically processed hair and is free of sulfates and parabens.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51488118112489,"sku":"B07PVCKJJG","price":117.71,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-6in1-styler-front-bottle.jpg?v=1783302836"},{"product_id":"virtue-volumizing-shampoo-sulfate-free-thickens-hair-color-safe-lightweight-lift","title":"VIRTUE Volumizing Shampoo Sulfate-Free — Thickens Hair, Color-Safe Lightweight Lift","description":"\u003cstrong\u003eVIRTUE Full Sulfate-Free Volumizing Shampoo lifts roots and plumps each strand to create long-lasting, weightless volume without sulfates.\u003c\/strong\u003e\n\n\u003cp\u003eThis shampoo is formulated to increase hair density and body while gently removing oil and buildup. It uses VIRTUE’s Alpha Keratin 60ku protein to support strand structure and deliver a fuller look over time, all with a light, lacy foam that rinses clean. The formula is color- and chemical-treatment safe, free of sulfates, parabens, phthalates, synthetic dyes, and cruelty-free.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice more volume?\u003c\/h3\u003e\n\u003cp\u003eMost users feel an immediate difference at the roots and a fuller feel right after the first wash thanks to lightweight thickening agents. Continued use supports strand strength and can enhance perceived density as the Alpha Keratin 60ku integrates with hair structure.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant root lift and body after washing.\u003c\/li\u003e\n  \u003cli\u003eProgressive improvement with regular use.\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated and chemically processed hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this shampoo gentle yet effective?\u003c\/h3\u003e\n\u003cp\u003eVIRTUE Full replaces harsh sulfates with milder cleansing ingredients that dissolve oil and impurities without stripping natural moisture. The lather is airy and rinses clean, leaving hair manageable while the Alpha Keratin 60ku works to fortify strands from within.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-, paraben-, and phthalate-free surfactants.\u003c\/li\u003e\n  \u003cli\u003eLight, non-greasy lather that removes buildup.\u003c\/li\u003e\n  \u003cli\u003eAlpha Keratin 60ku protein designed to support structure and resilience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it affect my color or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eVIRTUE Full is formulated to be safe on color- and chemically treated hair, so it cleanses without accelerating color fade or compromising treatment integrity. Pairing it with the matching VIRTUE conditioner helps maintain moisture and manageability after services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe ingredients to minimize fading.\u003c\/li\u003e\n  \u003cli\u003eCompatibile with perms, relaxers, and other chemical services.\u003c\/li\u003e\n  \u003cli\u003eUse with the Full Conditioner for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it smell and feel during use?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo carries a fresh citrus-floral scent with notes of white pear, spearmint leaf, and bright lemon essential oils for an uplifting wash experience. Texture is lightweight and silky, making it easy to distribute through fine to medium hair without weighing strands down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRevitalizing citrus-floral fragrance profile.\u003c\/li\u003e\n  \u003cli\u003eSilky, lightweight texture that spreads easily.\u003c\/li\u003e\n  \u003cli\u003eRinses clean for non-sticky, weightless results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Full Sulfate-Free Volumizing Shampoo is aimed at anyone seeking more body and the appearance of thicker hair—especially those with fine, limp, or oily roots. It's a practical daily or regular-use option for color-treated and chemically processed hair, and for shoppers who prioritize clean ingredients and cruelty-free products.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Full shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to be color-safe and compatible with chemically treated hair without accelerating color fade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo to see volume benefits?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use regularly—daily or several times weekly. Immediate root lift is common, with enhanced density over time.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51488118178025,"sku":"B07PW9JWCL","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-full-front-packaging_bc329387-131f-405d-83d2-0ad77701278d.jpg?v=1783302858"},{"product_id":"virtue-healing-oil-lightweight-finishing-hair-oil-1-7-fl-oz-shine-non-greasy-frizz-control","title":"VIRTUE Healing Oil lightweight finishing hair oil 1.7 fl oz — shine, non-greasy frizz control","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Healing Oil is a shake-to-activate, ultra-lightweight finishing oil that absorbs quickly to add shine, softness, and protection without greasiness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis next-generation hair oil comes in a clear, activatable formula that releases Alpha Keratin 60ku and nourishing oils when shaken. Designed to be fast-absorbing and non-greasy, the Healing Oil is formulated for everyday smoothing, lightweight hydration, and environmental defense. Its scent blends creamy coconut, bright yuzu, and warm woods for a subtle, inviting finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow do I use VIRTUE Healing Oil for best results?\u003c\/h3\u003e\n\u003cp\u003eShake the bottle to disperse the sediment and activate the Alpha Keratin 60ku protein then dispense a small amount into palms. Work through damp hair for hydration or apply sparingly to dry lengths and ends to smooth frizz and boost shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake well until sediment is mixed into the oil.\u003c\/li\u003e\n  \u003cli\u003eStart with a pea-sized amount; increase gradually for thicker hair.\u003c\/li\u003e\n  \u003cli\u003eApply mid-lengths to ends; avoid roots to prevent build-up.\u003c\/li\u003e\n  \u003cli\u003eReapply a tiny amount to tame flyaways after styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat are the key ingredients and how do they help hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula pairs Alpha Keratin 60ku with Kalahari Melon Seed Oil and Tahitian Tiare Flower extract to deliver proteins and lightweight lipids. These ingredients work together to strengthen fiber surface, replenish softness, and create a luminous finish without heaviness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku: a proprietary protein for strand nourishment.\u003c\/li\u003e\n  \u003cli\u003eKalahari Melon Seed Oil: lightweight fatty acids for smoothness.\u003c\/li\u003e\n  \u003cli\u003eTahitian Tiare Flower: conditioning botanicals for softness and scent.\u003c\/li\u003e\n  \u003cli\u003eFragrance: coconut and yuzu with warm woods for a balanced aroma.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs VIRTUE Healing Oil safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is designed to be safe for color-treated and chemically processed hair, providing protection and a non-greasy finish. Regular, light application helps shield strands from environmental pollutants and reduces the appearance of dryness without stripping color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSuitable for color- and chemically treated hair types.\u003c\/li\u003e\n  \u003cli\u003eHelps defend against airborne pollutants and surface dulling.\u003c\/li\u003e\n  \u003cli\u003eNon-greasy texture preserves styled looks and color vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much product will I need and how often should I apply it?\u003c\/h3\u003e\n\u003cp\u003eA 1.7 fl oz bottle provides many applications because only a tiny amount is required per use. Apply daily or as needed: a single drop smooths frizz, a few drops add shine and manageability on longer or coarser hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse sparingly: pea to dime-sized amounts depending on hair density.\u003c\/li\u003e\n  \u003cli\u003eDaily use on mid-lengths and ends keeps hair soft and controlled.\u003c\/li\u003e\n  \u003cli\u003eReapply small amounts to dry hair for midday touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Healing Oil suits anyone seeking a lightweight finishing oil that tames frizz, adds shine, and delivers protein-rich nourishment without heaviness. It’s ideal for fine to medium hair that needs light hydration and for color- or chemically treated hair seeking gentle surface repair and protection. If you want a fast-absorbing serum with a tropical-coconut-yuzu scent and a shake-to-activate ritual, this oil is built for everyday use and travel-friendly styling.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eCyclopentasiloxane, Dimethiconol, Parfum (Fragrance), Keratin, Sclerocarya Birrea Seed Oil, Citrullus Lanatus (Watermelon) Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, Tocopherol, Polyglyceryl-4 Isostearate, Hexyl Laurate, Cetyl PEG\/PPG-10\/1 Dimethicone, Silcone Quaternium-3, Trideceth-12, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Benzyl Benzoate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool, Benzyl Salicylate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need to shake VIRTUE Healing Oil before each use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — shake to mix the sediment and activate the Alpha Keratin 60ku before dispensing for full potency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this oil make my hair greasy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — formulated to be ultra-lightweight and fast-absorbing; apply sparingly at the ends to avoid greasiness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51488128205033,"sku":"B082885T7T","price":134.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-healing-oil-front-bottle.jpg?v=1783303303"},{"product_id":"virtue-flourish-shampoo-for-thinning-hair-sulfate-free-volumizing-cleanse","title":"VIRTUE Flourish Shampoo for Thinning Hair — Sulfate-Free Volumizing Cleanse","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Flourish Shampoo is a lightweight, sulfate-free cleanser designed to detoxify the scalp, add visible volume, and support healthier-looking thinning hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for people noticing increased shedding or reduced fullness, this gentle lathering shampoo removes buildup while preserving color and chemical treatments. It balances a purifying action with conditioning agents so hair detangles easily without heaviness. Formulated without silicones, sulfates, parabens, gluten, phthalates, synthetic dyes, and labeled vegan, Flourish focuses on creating a clean scalp environment that makes styling and daily care simpler.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Flourish help hair look fuller without weighing it down?\u003c\/h3\u003e\n\u003cp\u003eFlourish uses lightweight cleansing and detangling ingredients to lift strands at the root and prevent limpness. Instead of heavy conditioners that flatten fine or thinning hair, it provides slip for combing while keeping volume intact.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight foaming formula cleanses scalp oils and residue\u003c\/li\u003e\n  \u003cli\u003eDetangling agents ease comb-through without heavy silicones\u003c\/li\u003e\n  \u003cli\u003eLeaves hair with natural movement and visible lift at the roots\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work with color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — Flourish is safe for color- and chemically treated hair, formulated to be gentle on treated fibers. It avoids harsh sulfates and damaging ingredients that strip color, helping treated hair retain tone and shine between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing protects color vibrancy\u003c\/li\u003e\n  \u003cli\u003eSilicone-free finish prevents buildup on treated hair\u003c\/li\u003e\n  \u003cli\u003eFormulated to detangle without compromising chemical services\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of scalp and scent experience should I expect?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo focuses on scalp purity and a spa-like fragrance profile that feels fresh but not overpowering. Essential oils such as basil and patchouli are included for a balanced aromatic finish while botanically minded ingredients help refresh the scalp surface.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAromatic blend: herbs, citrus, clean florals, and grounding woods\u003c\/li\u003e\n  \u003cli\u003eBasil and patchouli essential oils for a subtle herbal note\u003c\/li\u003e\n  \u003cli\u003eGentle lather that rinses clean without residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I include Flourish in my routine if I'm experiencing shedding?\u003c\/h3\u003e\n\u003cp\u003eUse Flourish as your regular shampoo, massaging it over scalp and lengths before rinsing to remove excess oils and product buildup. Pair with a lightweight conditioner or targeted scalp tonic for additional manageability and follow with gentle styling to protect fragile strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage into scalp, then rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eFollow with a light conditioner on mid-lengths and ends only\u003c\/li\u003e\n  \u003cli\u003eUse consistently to maintain a clean scalp environment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Flourish Shampoo is aimed at anyone noticing thinner-looking hair, increased shedding, or a lack of everyday volume who wants a gentle, non-damaging cleansing option. It’s appropriate for people with color- or chemically treated hair and for those seeking vegan, silicone- and sulfate-free formulas that prioritize scalp cleanliness and natural body.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFeatures: Ideal for anyone experiencing hair loss and\/or shedding; lightweight, detangling formula; safe for color-treated and chemically treated hair.\u003c\/li\u003e\n  \u003cli\u003eClean formulation: Silicone-free, sulfate-free, paraben-free, gluten-free, and free of phthalates, synthetic colors \u0026amp; dyes; Vegan.\u003c\/li\u003e\n  \u003cli\u003eScent profile: Spa-like aromatics of herbs, citrus, florals and woods with basil and patchouli essential oils.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eFLOURISH® SHAMPOO: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Lauryl Glucoside, Acrylates Copolymer, Keratin, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Larix Europaea Wood Extract, Sodium Hyaluronate, Tocopherol, Acetyl Tetrapeptide-3, Rice Oil Glycereth-8 Esters, Sodium Phytate, Cocamide MIPA, Polysorbate 20, Hydrogenated Coconut Acid, Sodium Isethionate, Sodium Methyl Cocoyl Taurate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Hexylene Glycol, Glycerin, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Isopropanolamine, Coconut Acid, Dextran, Chondrus Crispus Extract, Ethylhexyl Salicylate, Sodium Metabisulfite, Glycine, Gluconolactone, Zinc Chloride, Phenoxyethanol, Parfum (Fragrance), Potassium Sorbate, Sodium Hydroxide, Citric Acid, Sodium Benzoate, Sodium Chloride, Linalool, Geraniol, Limonene, Citronellol\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Flourish safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Flourish is sulfate- and silicone-free, formulated to cleanse gently while helping maintain color and chemical treatments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo for thinning hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use according to your usual washing schedule; daily to every-other-day use is fine since the formula is lightweight and non-stripping.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51488667926761,"sku":"B09JTSYBX6","price":134.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-flourish-front-bottle_28cf97d5-e593-4dda-9e2f-1febc3d9ac3d.jpg?v=1783304386"},{"product_id":"virtue-flourish-density-booster-spray-for-thinning-hair-lightweight-protein-rich-daily-treatment","title":"VIRTUE Flourish Density Booster Spray for Thinning Hair — Lightweight, Protein-Rich Daily Treatment","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Flourish Density Booster is a lightweight, drug-free spray that delivers nutrients and a clinical protein blend to help thicken strands and support a healthier scalp environment for new growth.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFlourish Density Booster is formulated as a fast-absorbing daily spray for people noticing thinning, increased shedding, or reduced volume. Rather than a topical drug, this treatment supplies targeted vitamins, antioxidants and a clinical-grade protein complex designed to fortify fragile strands and nourish the scalp without leaving residue. It’s safe for color- and chemically-treated hair and is free of silicones, sulfates, parabens, gluten, phthalates, synthetic colors and dyes — making it suitable for many haircare routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this spray help hair that looks thin?\u003c\/h3\u003e\n\u003cp\u003eThe product builds the appearance of density by strengthening individual fibers and supporting the scalp where new hair emerges. Regular use helps hair feel fuller through improved strand integrity and nutrient delivery.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClinical-grade protein blend supports thicker-feeling strands\u003c\/li\u003e\n  \u003cli\u003eVitamins and antioxidants nourish fragile follicles\u003c\/li\u003e\n  \u003cli\u003eLightweight formula avoids weighing hair down\u003c\/li\u003e\n  \u003cli\u003eFast absorption leaves no visible residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the VIRTUE Flourish Density Booster in my routine?\u003c\/h3\u003e\n\u003cp\u003eUse as a leave-in step on clean, dry or towel-dried hair and massage into the scalp for even distribution. It works alongside your existing shampoo, conditioner and styling products to support fuller-looking hair over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply daily or as directed by your stylist to scalp sections\u003c\/li\u003e\n  \u003cli\u003eMassage gently to stimulate contact with follicles\u003c\/li\u003e\n  \u003cli\u003eAllow to air-dry or style as usual — no rinse needed\u003c\/li\u003e\n  \u003cli\u003eCompatible with color and chemical treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients make this different from other boosters?\u003c\/h3\u003e\n\u003cp\u003eFlourish combines a nutrient-rich vitamin and antioxidant blend with a specialized protein complex developed for hair performance. The formula avoids silicones and common irritants, focusing instead on clinically informed actives and clean formulation principles.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClinical-grade protein complex to strengthen new strands\u003c\/li\u003e\n  \u003cli\u003eVitamins and antioxidants for follicle-supporting nutrition\u003c\/li\u003e\n  \u003cli\u003eFree from silicones, sulfates, parabens, gluten and phthalates\u003c\/li\u003e\n  \u003cli\u003eVegan and free of synthetic colors and dyes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen can I expect to see a difference in thickness or drop in shedding?\u003c\/h3\u003e\n\u003cp\u003eVisible improvements vary by individual and routine consistency; many users report changes in texture and fullness after several weeks of regular use. This product supports the environment for healthier hair rather than offering an immediate, drug-based reversal of hair loss.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eConsistency is key — apply as part of daily care\u003c\/li\u003e\n  \u003cli\u003eComplement with a balanced haircare regimen for best results\u003c\/li\u003e\n  \u003cli\u003eSafe to use long-term alongside salon treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: VIRTUE Flourish Density Booster is designed for anyone experiencing visible thinning, increased shedding, or loss of volume who prefers a cosmetically elegant, non-drug approach. It suits color-treated and chemically-treated hair, and appeals to users seeking clean, vegan formulations that support strand strength and scalp health without heavy build-up.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eIdeal for anyone experiencing hair loss and\/or shedding\u003c\/li\u003e\n  \u003cli\u003eA lightweight, fast-absorbing spray that leaves no residue\u003c\/li\u003e\n  \u003cli\u003eInfuses follicles with nutrient-rich vitamins, antioxidants, and our unique protein blend to support new growth so that hair can thicken and thrive\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated and chemically treated hair.\u003c\/li\u003e\n  \u003cli\u003eSilicone-free, sulfate-free, paraben-free, gluten-free \u0026amp; free of phthalates, synthetic colors \u0026amp; dyes; Vegan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Keratin, Methyl Nicotinate, Acetyl Tetrapeptide-3, Zingiber Officinale (Ginger) Root Extract, Pisum Sativum (Pea) Extract, Nasturtium Officinale Extract, Moringa Oleifera Seed Extract, Jasminum Officinale (Jasmine) Flower Extract, Hydrolyzed Linseed Extract, Hydrolyzed Hibiscus Esculentus Extract, Helianthus Annuus (Sunflower) Seed Extract, Daucus Carota Sativa (Carrot) Root Extract, Cynara Scolymus (Artichoke) Leaf Extract, Amaranthus Caudatus Seed Extract, Saccharomyces Lysate Extract, Larix Europaea Wood Extract, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Isochrysis Galbana Extract, Tocopherol, Mentha Piperita (Peppermint) Oil, Dextran, Pentylene Glycol, Sodium Phytate, Sodium Dilauramidoglutamide Lysine, Quaternium-51, Ethylhexylglycerin, Sodium Metabisulfite, Glycine, Parfum (Fragrance), Biosaccharide Gum-4, Butylene Glycol, Glycerin, Zinc Chloride, PPG-26-Buteth-26, Propanediol, Polyacrylate Crosspolymer-6, PEG-40 Hydrogenated Castor Oil, t-Butyl Alcohol, Alcohol, Tetrasodium EDTA, Sodium Benzoate, Potassium Sorbate, Disodium EDTA, Phenoxyethanol, Citric Acid, Linalool, Geraniol, Limonene, Citronellol, Benzyl Benzoate, Citral, Hexyl Cinnamal.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Flourish Density Booster safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is safe for color- and chemically-treated hair and free of silicones and harsh sulfates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the Density Booster?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply daily to the scalp or as directed; consistent use produces the best visible improvements over time.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51488667992297,"sku":"B09JVKY4CX","price":142.41,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-flourish-front-packaging.jpg?v=1783304385"},{"product_id":"virtue-conditioner-for-thinning-hair-lightweight-silicone-free-formula-strengthens-detangles-fine-fragile-strands","title":"VIRTUE Conditioner for Thinning Hair — Lightweight Silicone-Free Formula, Strengthens \u0026 Detangles Fine Fragile Strands","description":"\u003cp\u003e\u003cstrong\u003eVirtue Flourish Conditioner for Thinning Hair is a lightweight, hydrating conditioner that detangles, nourishes, and helps strengthen fine or fragile strands without weighing hair down.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned for people noticing thinning, breakage, or general loss of fullness, this conditioner blends moisture, slip, and two keratin proteins to support stronger strands and a healthier scalp environment. It rinses cleanly, leaves hair feeling silky, and is formulated to be gentle on color-treated and chemically processed hair. Free from silicones, sulfates, parabens, gluten, phthalates, synthetic colors, and dyes, Flourish aims to provide salon-quality care while remaining vegan and spa-scented.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Flourish Conditioner improve manageability and detangling?\u003c\/h3\u003e\n\u003cp\u003eFlourish is formulated for easy slip so you can comb through wet hair with less tugging and fewer knots. The lightweight texture smooths cuticle irregularities, making styling quicker and reducing mechanical breakage during brushing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight, silky rinse-out formula for easy comb-through\u003c\/li\u003e\n  \u003cli\u003eReduces knots and mechanical breakage during detangling\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft without a heavy residue or buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients support thicker-feeling hair without weighing it down?\u003c\/h3\u003e\n\u003cp\u003eTwo keratin proteins in the formula help fortify fragile fiber and give emerging hairs a strengthened base. Hydrators in the conditioner restore moisture balance so strands look fuller and move naturally instead of lying flat or limp.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDual keratin proteins to reinforce delicate hair structure\u003c\/li\u003e\n  \u003cli\u003eLight hydrators that plump fibers for improved body and bounce\u003c\/li\u003e\n  \u003cli\u003eSilicone-free formulation keeps hair airy and touchable\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs Flourish safe for color-treated and sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eYes—Flourish is designed to be compatible with color- and chemically treated hair, and its clean formulation avoids many common irritants. The scent is a gentle blend of herbs, citrus, florals, and woods with basil and patchouli essential oils intended to soothe and refresh without overwhelming fragrance notes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated and chemically processed hair\u003c\/li\u003e\n  \u003cli\u003eFree of sulfates, parabens, phthalates, synthetic dyes, and gluten\u003c\/li\u003e\n  \u003cli\u003eVegan formula with a mild, spa-like fragrance profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Flourish to get the best results?\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply a quarter-sized amount to mid-lengths and ends, working toward the roots if needed for extra nourishment. Leave in for a minute or two to let the proteins and hydrators penetrate, then rinse thoroughly; use regularly for consistent conditioning and easier styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to towel-dried hair, focusing on mid-lengths and ends\u003c\/li\u003e\n  \u003cli\u003eLeave 1–3 minutes before rinsing for optimal slip and conditioning\u003c\/li\u003e\n  \u003cli\u003eFollow a regular routine with Flourish shampoo or other gentle cleansers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Virtue Flourish Conditioner is aimed at people with fine, fragile, or thinning hair who want a lightweight conditioner that improves manageability and supports stronger-feeling strands. It's suitable for anyone seeking a clean, salon-grade formula that works with color-treated or chemically processed hair and prefers products without silicones or harsh additives. If your hair tangles easily, feels delicate, or lacks bounce, Flourish delivers hydrated slip and structural support while leaving hair soft and touchable.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Cetearyl Alcohol, Dimethicone, Brassicamidopropyl Dimethylamine, Cetyl Esters, Cetyl Alcohol, Behentrimonium Chloride, Isododecane, Ethylhexylglycerin, PEG-100 Stearate, Glyceryl Stearate, Keratin, Acetyl Tetrapeptide-3, Biotin, Silybum Marianum Ethyl Ester, Saccharomyces Lysate Extract, Panthenol, Tocopheryl Nicotinate, Cyperus Esculentus Root Oil, Tocopherol, Madecassoside, Quercus Petraea Fruit Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Adansonia Digitata Seed Extract, Amaranthus Hypochondriacus Leaf Extract, Trifolium Pratense (Clover) Flower Extract, Larix Europaea Wood Extract, Glycine, Hydrolyzed Vegetable Protein, Hydrolyzed Quinoa, Oryza Sativa (Rice) Extract, Hydrolyzed Linseed Extract, Camellia Sinensis Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrogenated Ethylhexyl Olivate, Oryza Sativa (Rice) Bran Extract, Hydrogenated Olive Oil Unsaponifiables, Jojoba Esters, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Seed Protein, Phytic Acid, Tetrasodium Glutamate Diacetate, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Dextran, Disodium Phosphate, Caprylyl Glycol, Propanediol, Parfum (Fragrance), Hydroxyethylcellulose, Polysorbate 60, Benzyl Alcohol, Polysorbate 20, Sorbic Acid, Benzoic Acid, Glycerin, Phenoxyethanol, Dimethiconol, Chlorphenesin, Sodium Metabisulfite, Gluconolactone, Zinc Chloride, Sodium Hydroxide, Alcohol, Citric Acid, Tetrasodium EDTA, Sodium Benzoate, Sodium Phosphate, Potassium Sorbate, Calcium Gluconate, BHT, Linalool, Citronellol, Geraniol, Limonene.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Flourish on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Flourish is safe for color- and chemically treated hair and formulated without sulfates or harsh additives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use after every shampoo or as needed; apply to mid-lengths and ends, leave 1–3 minutes, then rinse for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51488668090601,"sku":"B09JTY679H","price":134.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-flourish-front-bottle.jpg?v=1783304385"},{"product_id":"virtue-flourish-density-booster-spray-lightweight-hair-thinning-treatment-sulfate-free-color-safe","title":"VIRTUE Flourish Density Booster Spray — lightweight hair thinning treatment, sulfate-free \u0026 color-safe","description":"\u003cstrong\u003eVIRTUE Flourish Density Booster is a lightweight, drug-free spray that nourishes the scalp and supports the look of fuller, stronger hair.\u003c\/strong\u003e\n\n\u003cp\u003eFlourish Density Booster combines a clinical-grade protein complex with vitamins and antioxidants in a fast-absorbing spray designed to target thinning areas without leaving residue. Formulated to be safe on color- and chemically-treated hair, this sulfate- and silicone-free treatment focuses on improving strand thickness and scalp nourishment to create a better environment for visible density.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Flourish help hair appear thicker?\u003c\/h3\u003e\n\u003cp\u003eThe formula delivers a concentrated protein blend and nutrient-rich ingredients directly to the scalp and hair shaft to fortify strands and improve their body. While not a medication, the treatment enhances the look and feel of density by strengthening emerging hair and reducing the appearance of thinness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClinical-grade proteins that coat and strengthen new strands\u003c\/li\u003e\n  \u003cli\u003eVitamins and antioxidants to nourish the scalp\u003c\/li\u003e\n  \u003cli\u003eFast-absorbing spray that adds no visible residue or weight\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated or processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes—Flourish was formulated to be gentle on color and chemical services. The product avoids silicones, sulfates, and parabens so it won’t strip color or interfere with professional treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe and compatible with chemical processing\u003c\/li\u003e\n  \u003cli\u003eFree from silicones, sulfates, parabens, phthalates, and synthetic dyes\u003c\/li\u003e\n  \u003cli\u003eVegan and gluten-free for gentle daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the spray for best results?\u003c\/h3\u003e\n\u003cp\u003eApply Flourish directly to the scalp and areas of thinning on clean, dry, or towel-dried hair. Use consistently as part of your routine to keep follicles nourished and strands supported for improved texture and fullness over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake and spray evenly across targeted scalp areas\u003c\/li\u003e\n  \u003cli\u003eMassage gently to distribute the formula and promote absorption\u003c\/li\u003e\n  \u003cli\u003eUse daily or as directed; style as usual—no rinsing needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat should I expect after adding Flourish to my routine?\u003c\/h3\u003e\n\u003cp\u003eMost users notice improved manageability and the feeling of thicker, stronger strands as the proteins and nutrients work on the hair shaft. Results vary by individual, and ongoing use helps maintain the supportive environment for hair that looks denser and more resilient.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight finish that won’t weigh hair down\u003c\/li\u003e\n  \u003cli\u003eImproved strand texture and added body\u003c\/li\u003e\n  \u003cli\u003eSupports the scalp with nutrient-rich ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? VIRTUE Flourish Density Booster suits people experiencing visible thinning or increased shedding who want a cosmetic, non-medicated option to support fuller-looking hair. It’s ideal for those with color-treated or chemically processed hair seeking a lightweight, residue-free spray that strengthens strands and nourishes the scalp without silicones or sulfates.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFeatures: ideal for anyone experiencing hair loss or shedding; lightweight, fast-absorbing spray; infuses follicles with vitamins, antioxidants, and a unique protein blend; safe for color-treated and chemically treated hair; silicone-free, sulfate-free, paraben-free, gluten-free, free of phthalates, synthetic colors and dyes; vegan.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Keratin, Methyl Nicotinate, Acetyl Tetrapeptide-3, Zingiber Officinale (Ginger) Root Extract, Pisum Sativum (Pea) Extract, Nasturtium Officinale Extract, Moringa Oleifera Seed Extract, Jasminum Officinale (Jasmine) Flower Extract, Hydrolyzed Linseed Extract, Hydrolyzed Hibiscus Esculentus Extract, Helianthus Annuus (Sunflower) Seed Extract, Daucus Carota Sativa (Carrot) Root Extract, Cynara Scolymus (Artichoke) Leaf Extract, Amaranthus Caudatus Seed Extract, Saccharomyces Lysate Extract, Larix Europaea Wood Extract, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Isochrysis Galbana Extract, Tocopherol, Mentha Piperita (Peppermint) Oil, Dextran, Pentylene Glycol, Sodium Phytate, Sodium Dilauramidoglutamide Lysine, Quaternium-51, Ethylhexylglycerin, Sodium Metabisulfite, Glycine, Parfum (Fragrance), Biosaccharide Gum-4, Butylene Glycol, Glycerin, Zinc Chloride, PPG-26-Buteth-26, Propanediol, Polyacrylate Crosspolymer-6, PEG-40 Hydrogenated Castor Oil, t-Butyl Alcohol, Alcohol, Tetrasodium EDTA, Sodium Benzoate, Potassium Sorbate, Disodium EDTA, Phenoxyethanol, Citric Acid, Linalool, Geraniol, Limonene, Citronellol, Benzyl Benzoate, Citral, Hexyl Cinnamal\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Flourish on colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Flourish is color-safe and formulated without sulfates or silicones, so it’s suitable for color- and chemically-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I apply the density booster?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply daily or as needed to targeted areas. Consistent use helps maintain the product’s strengthening and thickening benefits.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51488771309801,"sku":"B09TLYQHK5","price":101.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-flourish-front-packaging_4575824f-bca0-433f-93de-9b280564a16b.jpg?v=1783304575"},{"product_id":"virtue-recovery-damage-reverse-hair-serum-lightweight-cream-to-serum-to-smooth-detangle-and-restore-softness","title":"VIRTUE Recovery Damage Reverse Hair Serum — lightweight cream-to-serum to smooth, detangle and restore softness","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Recovery Damage Reverse Hair Serum is a cream-to-serum treatment that quickly absorbs to smooth, detangle, and help restore softness from cuticle to core.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight formula converts from a creamy lotion into a silky serum that glides through damp or dry strands, leaving hair manageable without weighing it down. Designed to be used daily or as-needed, it targets multiple types of visible damage—breakage, dryness, and rough texture—while delivering a subtle, warm-coconut and yuzu fragrance wrapped in woods. The texture feels lightweight on application yet provides concentrated conditioning so styling stays easier and hair looks smoother after one use.\u003c\/p\u003e\n\n\u003ch3\u003eHow should I apply this serum for best results?\u003c\/h3\u003e\n\u003cp\u003eApply 2–3 pumps to either damp or dry hair, working from roots to ends to distribute product evenly. Start with a small amount and add more only where hair feels dry or damaged; it plays well as the first step in your daily routine or as a targeted treatment before styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 2–3 pumps, rub between palms, then comb through mid-lengths to ends.\u003c\/li\u003e\n  \u003cli\u003eOn damp hair: helps detangle and primes for heat styling.\u003c\/li\u003e\n  \u003cli\u003eOn dry hair: smooths flyaways and refreshes texture without greasiness.\u003c\/li\u003e\n  \u003cli\u003eDaily or as needed: lightweight formula suits frequent use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kinds of hair and damage is this serum made for?\u003c\/h3\u003e\n\u003cp\u003eThe Recovery Damage Reverse Serum is formulated for all hair types and works on common signs of damage like split ends, rough texture, and weakened elasticity. It’s not a chemical repair but a conditioning system that improves appearance and manageability for colored, heat-styled, chemically treated, or naturally dry hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated hair and many chemically processed textures.\u003c\/li\u003e\n  \u003cli\u003eEffective on fine hair because it won’t weigh strands down.\u003c\/li\u003e\n  \u003cli\u003eHelps thicker, coarser hair feel softer and more pliable.\u003c\/li\u003e\n  \u003cli\u003eSuitable for curly and straight hair looking for smoother definition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the scent or finish interfere with styling or color?\u003c\/h3\u003e\n\u003cp\u003eThe serum leaves a light, polished finish that blends into styles without stickiness or heavy residue. Its fragrance is a comforting mix of creamy coconut and bright yuzu balanced by warm woody notes—noticeable but not overpowering—so it won’t mask professional color services or clash with other scented products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight, non-greasy finish that supports blowouts and air-dried looks.\u003c\/li\u003e\n  \u003cli\u003eSubtle coconut and yuzu scent layered on warm woods.\u003c\/li\u003e\n  \u003cli\u003eWorks under heat tools; apply sparingly near roots if blow-drying for volume.\u003c\/li\u003e\n  \u003cli\u003eCompatible with other VIRTUE styling and treatment products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Recovery Damage Reverse Hair Serum suits anyone seeking immediate softness, easier detangling, and a smoother appearance after one use—especially people with heat or chemical damage, color-treated hair, or daily styling needs. If you want a lightweight, creamy-to-serum leave-in that can be the first step in your routine and doesn’t weigh hair down, this product is made to simplify styling and improve how hair looks and feels.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey features at a glance:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTransforms from cream to serum for fast absorption\u003c\/li\u003e\n  \u003cli\u003eDesigned for daily use or targeted treatment\u003c\/li\u003e\n  \u003cli\u003eIdeal for all hair types and various forms of damage\u003c\/li\u003e\n  \u003cli\u003eFragrance: creamy coconut, tropical yuzu, wrapped in warm woods\u003c\/li\u003e\n  \u003cli\u003eApplication: 2–3 pumps from roots to ends on damp or dry hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The serum is formulated for all hair types, including color-treated hair, and helps improve appearance without heavy buildup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product should I use each time?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with 2–3 pumps; add more only to areas that feel dry or damaged to avoid weighing hair down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51489950040297,"sku":"B0CTKY1F9P","price":162.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-front-packaging-recovery-damage-reverse-serum.jpg?v=1783307034"}],"url":"https:\/\/cervaaustralia.com\/collections\/virtue.oembed","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}